Is It Time to Consider the Big Picture of Your Life + Business?

Is It Time to Consider the Big Picture of Your Life + Business?

We are well into September and it’s precisely this time of year, as we near the end of quarter 3 and the start of 4, that I like to check in with my life and business to see if I’m on track to have the year I set out to have and more importantly to make sure that I am living the life, I want to live.

There are a few reasons I like to do this now. Firstly, the back-to-school vibe that’s in the air gives me renewed energy and excitement for the season ahead and also let’s be honest, trying to do our reviewing and planning in December (along with the holidays and all the stress that can bring) is sort of bonkers.

Instead, starting in September, I like to take my time and spend an hour here and there, looking at the big picture of my life and business with plenty of time before the holiday season hits. That way, when the year ends, writing up my goals and business plan for the year ahead is a pretty quick and simple task.

As I do this work, I thought it might be helpful to share with you what I’ve been up to.

Reviewing my offerings 

Over the last few weeks, I’ve been reviewing my business model and contemplating what, if any, new products and services I might want to birth in 2023. I also look at which products or services I may want to retire. 

I’ve already closed down my Back to Basics monthly subscription, to make space for new things I want to do next year. It’s always hard to let go of offerings you have created, especially when they’re bringing in money and have paying customers, but I learned many years ago that if I want to call in my true heart’s desires, I have to be willing to make space by letting go of that which no longer serves me. 

What has informed my thinking here is looking at my business model to figure out what makes most sense from a sustainability point of view. That means looking at my offerings from the point of view of how much time and effort they take versus the income they bring. If the former greatly exceeds the latter or I know that for the same amount of time, I could bring in more, I know that it’s time to make a change.

Tracking my finances

I track and review my finances on a monthly basis because I believe that, like anything, our finances thrive when we give them our loving attention and whither when we bury our head in the sand and pretend like they don’t exist.

Around this time of year, I can safely estimate what my end of year income and expenses will be. This helps me to set future financial goals that are rooted in reality rather than setting pie in the sky targets that I inevitably never reach.

Armed with this knowledge, I can do the maths to figure out what I want to make next year and how many of each of my products and services I would need to sell to make that happen.

Loosely thinking about my vision and goals for 2023 

I’ve also been giving myself permission to tap into my goals and dreams for 2023. Not just business but generally. Asking myself questions like: where do I see myself and my family next year? What are my priorities? What didn’t work this year that I would like to change? 

As I start to gently consider how I want my business to run next year, I can’t help but consider the life I want to live. That includes things like the number of hours I want to work each day and the number of days I want to work each week. How many holidays do I want to have a year and how much time do I need for my personal hobbies and fitness activities?

Given that I’ve been doing this kind of reflection for years, my business model is pretty well set up for having a healthy work life balance. However, it is very reliant on my 1:1 coaching practice, something that I’m giving more and more thought to is how to reduce my reliance on my 1:1 income and start bringing in more solid revenue from group offerings and digital products, thus allowing me to make more per hour of my time.  

Resistant to planning? 

I love doing this kind of thinking and nothing gets me more excited than a fresh page in a notebook and the intention to make new plans. I do know, however, that not everyone shares my same passion for planning.

With this in mind, if you are someone who typically avoids planning, I would encourage you at the very least to spend some time tapping into what isn’t working for you right now and what needs to change as well as what has worked well over the course of the year and how you can best make the most of that going forward.

Above all I would suggest that you give yourself permission to dream. I truly believe that we are all powerful creators and that when we put our minds to whatever it is that we want to create, magic happens.

Over the next few months I’ll be running several workshops on Creating a Sustainable Business model plus a 2-part Business Review and Planning Workshop. To receive dates and registration details, be sure to subscribe to my Soulful Strategies Weekly here.   




Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Why I Don’t Recommend Coaching Packages (+ What I Do Instead)

Why I Don’t Recommend Coaching Packages (+ What I Do Instead)

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
~ Sara Blakely

In this blog, I’m going to talk about coaching packages, why I don’t do them or recommend them and what I do instead. If you’re a coach, healer or teacher the approach I’m going to share might be a useful one to explore for your business.

Let me start by sharing my experience. If we rewind just a couple of years, I was firmly in what I call the feast and famine phase of my business journey. I was primarily offering 1:1 coaching packages and only getting a new client every month or so. Or sometimes, like buses a flurry of clients for ages and then nothing for weeks or months. I followed all of the mainstream advice and offered a variety of ways to work with me 1:1, ranging from single intensive sessions up to a 6-month deep dive package. In the middle was my Soulful Starter 3-Month Package. That package cost 2200 Euros (approx. 2500 USD). Nearly always people paid in installments, month 1–1000€, month 2–700€ and month 3 — €500€. If clients overlapped it was great and felt a bit like I had sustainable recurring income.

Finding an alternative to packages

The problem was that new clients were hard to come by, which meant that some months were okay financially and others were dire. I had never considered that the package format could be part of the problem as I had never seen any other alternative talked about online. That is until I discovered the work of George Kao. At that time (circa 2018), he was offering coaching on a subscription basis, you paid an affordable monthly fee for 2 coaching sessions a month and could cancel anytime. I was blown away by this way of offering coaching.

Everything (well nearly everything) in me wanted to implement it in my business right away, but a small niggling voice of fear stopped me. I thought about moving to the subscription model for a good year before I started to implement a behind the scenes version of it. Basically, when clients on my 3-month package (because nobody enrolled for my 6-month package…ever!), came to the end of our time together, I would offer them the option of going on to do what I called “continue coaching”.

This was a 300€ a month subscription for the same two sessions a month but was a significant drop in price for the client. After introducing continuation coaching, every single package client I offered the option of it to said yes. I couldn’t believe it! It seemed that people really liked the lower price point and monthly subscription model.

It still took me another year to introduce the subscription model as my only way of doing 1:1. I’m not sure what my fear was, but I think the fact that it was such a reduction of my fees and aside from George, I’d never seen anyone else do it that I constantly questioned whether or not I was making a huge mistake. Eventually, I bit the bullet and did away with my premium priced packages and embraced the subscription model wholeheartedly. I can safely say that it’s been hands down one of the best business decisions I’ve ever made.

Suddenly, it became 100 times easier to sign up new clients. Rather than a handful of clients, I now consistently work with 15+ clients at any one time. The subscription model is an easy yes for most people and so I rarely have people say no once they’ve got on a work with me call. There are several reasons I think the subscription model has worked so well for me.

Why the subscription model works

It’s more affordable than a premium priced package, making it far more accessible for people. I think there is something about seeing a 400€ a month price tag that feels easier to swallow than a 2200€ price tag.

Given that there is no set end date, it doesn’t place a burden on myself or the client to achieve results in an arbitrary time frame like 3 months. I do ask that people commit to a minimum of 3 months so that some traction is possible, but after that, they get to cancel whenever they want.

Typically clients stay with me between 6–12 months with several clients going well beyond the 1 year mark. I truly believe that the subscription model empowers the client to decide when they are ready to end the coaching relationship, rather than feeling forced to end too soon because renewing is too costly.

Because of the price, the way it’s structured and the fact that clients tend to work with me for much longer, tangible results are much more likely, meaning that I get more word of mouth referrals and therefore more glowing reviews.

The logistics

Given the success I’ve had with the subscription model, it’s something I now teach to my clients, many of whom have had similar successes. I want to share with you now a few of the logistics so that if you feel called to implement the subscription model in your business,

Eliminate other options.
Don’t add the subscription model in amongst other 1:1 offerings, this can be tricky for some people who feel that they want to give their would-be clients as much choice as possible but in my experience, having one clear way to work with me is one of the reasons, it’s been so successful. Remember a confused mind says no so a simple offering is usually a far easier sell than a suite of options that can cause confusion in the buyer’s mind.

Use a recurring payment system.
I recommend Paypal’s subscription option. It’s quick and easy to set up and means the amount is taken from your client each month, without the need for invoices or payment requests, much like other subscriptions might work.

I set it up as a button, but rather than have it as a button on my site, I get the link, which is a bit long and unsightly, so I pop it into bit.ly to get a nicer looking link and simply send these to people in an email after we’ve agreed to work together.

Some people who have tried to implement this model have mistakenly set it up just for the 3 month minimum commitment period, don’t do this. Simply state up front that the subscription runs until either the coach or client cancels it.

Ask for a notice period.
I ask for 30 days notice so that I have time to refill the spot. However, often clients don’t give this notice and while I do have a contract this is not something I would ever enforce. It doesn’t feel good to me to make people pay for a service they no longer want, need or can afford. However, saying up front that you would like at least 30 days notice before terminating the subscription is helpful.

Set a minimum commitment time frame.
The beauty of the subscription model is that the client can cancel anytime, but without a minimum commitment you run the risk of people quitting before your work together has had a chance to have any impact at all. You don’t have to use the 3 month mark like I do, but take some time to consider what feels like a good minimum commitment to you. Be mindful not to make it too long. I think the 3-month mark is good because it doesn’t feel too overwhelming for the client but it’s long enough for people to see the value in what I do and then stay on far longer.

I hope this gives you enough to consider using the subscription model in your business. If so, let me know in the comments.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How I Structure My Working Day As a Mother and Solopreneur

How I Structure My Working Day As a Mother and Solopreneur

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.⁣⁣”
~ Peter Turla

If, like me, you’re feeling a little bit overworked and under rested, then my hope is that this topic will be useful for you.

I want to share with you one of the most important tools in my business — my weekly schedule — as well as a little bit about what I do to create a schedule that feels easeful, spacious and inclusive of what matters most to me in life.

At the start of every year and at points during the year I review my schedule and work on my ideal schedule. After working too hard and coming close to burnout back in 2018, I started paying mindful attention to how I structure my working, day, week and year and I’m always looking for ways to improve my schedule to maximise productivity, while also having plenty of space in my life for what matters most to me.

My schedule won’t necessarily work for you, I made a decision a long time ago to work full-time on my business, but I want to share the process I went through to create it so that you can do a similar exercise for yourself even if you only want to work part-time.

Creating my schedule

1. The first step I take when creating my working schedule is to Identify all of the things that can’t be moved.

That means getting down on paper, those key areas of work in my business that I need to work on on a daily/weekly basis. For me these are:

  • 1–2–1 Coaching clients sessions and between-session work.
  • My Conscious Business Mastermind (CBM) calls and between call work.
  • Content Creation.
  • Product/service development.
  • Answering emails + other admin.
  • Back-end activities like finances, website updates, planning etc.

2. The second step is to identify key areas of life*

Because this exercise is, for me, a way to manage my time better so that I can ensure that I get adequate time to do things during the day other than work, it’s important for me to make a similar list for my non-working time during the working week. For me these are:

  • Time off work
  • Breaks and rest time
  • Time to exercise
  • Time to make art / other creative endeavours / read books
  • Time with my partner and our two boys.

*It’s important to note that I write down work first because my business is fairly established and certain things like my client sessions and live group calls are already set and can’t easily be changed. If you are newer in business or less busy than I am, you may have more flexibility than I do, and if so I would suggest you start with key areas of life first and then schedule work around it.

Planning my schedule

With these lists written, I am better able to see how I need to split the time I have available to me and allocate slots on my weekly calendar. It can sometimes feel like trying to crack the ultimate puzzle but it’s worth it in the end. Once I have my schedule figured out on paper or in a spreadsheet, I transfer it over to my google calendar.

I then head to Calendly to make sure I have that set up to reflect when I want people to be able to book 1:1 calls with me.

In order that I am able to squeeze everything I need to do into less time, I have over the years had to think long and hard about which things I can let go of or how I can simplify what I do. I do this by identifying those activities that have the greatest impact on my audience and clients and those that bring in the greatest revenue and then let go of all the rest.

Below you can see the schedule I created for 2022.

How I structure my working week

Friday is what I call my CEO day and is essentially a call free day (although I do have a 30 minute call with my VA but she doesn’t mind if I am make-up free and in my PJ’s so it doesn’t really count!). And whilst it looks like I have a schedule that day, in reality, it’s a free day and I can use it however I need to, which could look like catching up on client work, dealing with my inbox, doing outreach, answering messages and comments etc.

Read on for a detailed explanation of how I structure my days Monday to Thursday.

At 7.30am when my partner and boys leave for work, school and nursery I do 15–30 minutes of core strengthening exercises, designed specifically to heal my core after two babies. Then I head out for a walk in nature. (I should note that this part of the schedule hasn’t quite got underway yet but it’s the intention for this year.)

By 9.00 I aim to be at my desk. Last year I had client sessions in the morning and afternoon and this year I’m experimenting with not having any client calls in the morning, in service to my desire to have more space in my working day. I’ll let you know how it goes.

For this first hour, I’m either creating content (Mondays), working on material for my Mastermind (CBM work) or looking over things for my 1:1 clients (office hours).

At 10.30am I take a 30 minute break. Typically this is where I’ll grab a coffee and read my book on the sofa or watch something entertaining (and not work related!)

At 11am I’ll check my emails and social media notifications for 30 minutes. I do have a terrible habit of checking my phone as soon as I wake up, but I’m working on shifting this in 2022.

At 11.30am I spend another hour working on either content / CBM or creating new digital products (more on this last one soon).

From 12.30–3.30pm is my lunch break. It’s three hours long and this allows me to prepare food, collect and drop off my boys and spend some quality time with them during the middle of the day. I have a family member who also helps out at lunchtime so that at least once a week I get quality time with each child on their own and also a Friday lunch with my love.

In the afternoon, I have my first client session at 3.30pm followed by a 30 minute break and then my second client session (or live group call) at 5pm.

I aim to keep the last 30 minutes of the day free so that I can perform my shutdown ritual, which includes things like writing up outstanding to dos, checking the calendar for the next day and shutting down my computer.

Why I love my schedule

I’m fully aware that for some people seeing this level of scheduling in their calendar might fill them with dread but to those people I say this:

If you don’t get organised, you risk wasting precious time and resources on things that don’t matter.

And what a crying shame that would be because life really is too short. By scheduling my days and weeks in this way, I’ve been able to allocate, not only adequate time for my business priorities, but I’ve also managed to find plenty of time during my working week for ME, my family and my personal fulfilment above and beyond the fulfilment I get from my work.

What I love most about my schedule is that of the 9.5 hours between the start and end of my working day, I’m really only working for 5 of those. Over the course of the week that’s 25 hours and I don’t always work on Fridays.

I love that during my workday, I’m spending around 50% of the day working and the other 50% resting and living. It’s taken a lot of tweaking and refining to get my hours down to this and when I work, I am very focused and productive, so that I can work less overall. Gone are the days when I would spend hours at the computer doing busy work or mindless internet scrolling.

So now how about you? Would you benefit from identifying your priorities and then scheduling those in? What can you let go of that will have the time you do spend on your business bring the greatest rewards?



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

The Invisible (+ Sometimes Painful) Side of Business Growth

The Invisible (+ Sometimes Painful) Side of Business Growth

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”

~ Thomas Edison

I can’t begin to tell you how many conversations I’ve had with business owners who are feeling deflated, discouraged and like they want to give up on their business out of sheer frustration. Why? Because they’re not yet seeing the results that they are both wanting and needing to see.

These are difficult conversations for me to have for a few reasons. Not least because I now find myself on the other side of this particular business dilemma and I worry that people think I don’t truly understand what they are facing and because in many cases there is no easy fix to this situation. Not what people want to hear when they are suffering.

My hope is that what I share in this blog helps to make this aspect of the business journey, at least somewhat easier to navigate.

The entire business journey in a nutshell goes from starting a business to succeeding in business with a whole load of stuff in between. I wrote a whole post about the various stages of business growth which you can read here but for the purposes of this blog, the stages themselves are less important than the problem that we as business owners face on our way to the goal of a successful and sustainable business.

The problem I’m referring to lies in the inbetween. It lies in the period of time during which the business is not yet working OR doesn’t seem to be working. Because here’s the thing, sometimes things are working even when they don’t look like they are.

Here’s another thing. There is always a period in any business journey when it looks like it’s not working. There is always a period of time when it feels as though success is eluding you.

The key is what you make of this information. Rather than think that the lack of tangible results is because you’re a failure, what if you just knew that this was an expected and necessary part of the journey?

The tricky part is that sometimes we’re not getting results because we are missing a crucial step or important part of the strategy and sometimes it IS working but we can’t yet see the evidence of it. Given that we rarely know which of these it is, being in this situation can feel both excruciating and frustrating.

Here’s what I recommend, regardless of the reason behind your lack of results.

Get curious and have faith.

Not sure if the lack of results is because you’re not executing your strategy correctly? Get curious. Ask your audience, do research, read up on how to get better results at the thing you’re trying, tweak things, test things but don’t give up. If you are consistently showing up for your audience with valuable content and offers, keep doing so. If you’re not, start doing so asap.

If you feel like you are doing everything you should be doing and yet you’re still not getting the results you desire. Have faith. These things take time. It takes time for social media algorithms to recognise your consistency. It takes time for people to realise that you are not just another flash in the pan, it takes a certain amount of regular new content on your website for Google to start showing it to people.

Now I’m not telling you to deny your feelings, pretend like everything is okay even when you feel miserable and pessimistic, but whatever you do, don’t stop. Don’t give up. Don’t allow your feelings of despair to result in you saying f*ck it, I’m not going to bother anymore! Because that’s the worst thing you can do. That’s when I begin to despair. When I see talented business owners allowing their feelings of doubt and insecurity to derail their business growing efforts.

It’s my belief that how you respond to your feelings about this phase of the business journey is what will determine how long or how quickly you will see results.

If you drop the ball on your consistent marketing efforts everytime you lose hope that anyone is listening, it will take longer to get the success you crave. If you retreat from your outreach efforts, everytime you begin to wonder if anyone even cares what you are up to then it will take longer to see results.

Maybe you are sat reading this and thinking, yes I get it and I still need things to move faster.

Are there shortcuts? Sure. A business owner I know started an Instagram account for a new business endeavour and started using a bot to follow and like other relevant accounts, while he’s eating dinner and sleeping, the bot is generating new followers for him. In the space of just a few short weeks, his business Instagram account went from 0 to 1500+ followers and he’s already getting enquiries about his product before it’s even ready to be delivered. Often when we see this kind of growth online and compare it to our own journey, we assume there must be something wrong with us.

On the other hand, I have had my Instagram business account for well over 4 years and I’ve just surpass the 1000 mark. Could I double, triple, heck even quadruple my numbers over the next month if I wanted to? Sure! Could I do it in a way that is in alignment with my values? Not likely. Could I do it in a way that generates the kind of trust and loyalty I enjoy from the people in my current, small but highly engaged audience? I don’t think so. That’s why I don’t subscribe to those kind of strategies.

Slow, organic and relationship-focused growth has been a conscious and intentional choice on my part.

I don’t underestimate the privilege that allows me to make this choice and in the first few years of my business I worked several side jobs to pay my bills while I waited for things to start working in my business. I did VA and online business management work right alongside my coaching business until my business started making the kind of money I needed it to make.

I’ve also been at this game long enough to know what works and how long it typically takes to see results from my efforts. It’s longer than you think! I also wrote a post about how long it really takes to succeed in business which you can read here.

To illustrate my point on this I’d like to share a couple of examples.

Those who work with me will have already heard my anecdotes about Medium, how it took nearly a year of publishing weekly content on there before I started to hear from several new clients, that they had first found me on Medium or how it was around the one year mark of publishing a weekly blog post before the people who were applying to work 1:1 with me started to say that they had found me on Google.

Many people will have also heard me share that despite consistently publishing on LinkedIn for the same amount of time, I’ve had nothing. No real engagement whatsoever. Despite the fact that I have well over 500 connections and I have it on good authority that the content I create serves people, there has been zero interaction. N-O-T-H-I-N-G. zilch.

Until there was.

Then one day, rather than get no likes and less than a handful of views, 2 of my published articles got 7 likes each and several comments apiece. To be honest I’m surprised, I had all but given up on LinkedIn and then as if by magic suddenly it seems like people are seeing my posts and they’re reacting positively.

Have I considered quitting publishing on LinkedIn over the past year or so? Yes, many times but I haven’t, because I know that success takes time. I know that success takes showing up consistently even when it seems like no one is paying attention. I know that there is a tipping point when all my effort adds up and I will start to see results.

Here’s the definition of tipping point:

“the point at which a series of small changes or incidents becomes significant enough to cause a larger, more important change.”

That’s what happens in business. A series of small regular and consistent actions that seem insignificant at first but then become significant enough to create a larger, more important change.

Whilst every business journey is unique, one thing I do know is that we all start at zero. Zero clients. Zero followers. Zero subscribers. Even those who today have tens of thousands of followers, subscribers and dollars in monthly or annual income, started with zero.

I also know that somewhere along the way to success those business owners, wondered if what they were doing was working. Wondered when or if their efforts would pay off and then at some point, there was a tipping point.

Mine came around 3 years in. That’s 3 whole years when it wasn’t yet working as I needed it to be. Three whole years in which I stayed curious and had faith that one day it would.

So if that’s you — if you are in that period of not knowing — that post-starting, pre-results stage, know that you are not alone. I’ve been there and so has every successful business owner you’ve ever followed (and admired or envied) online.

You’ve got this.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

The Secret To My Consistency

The Secret To My Consistency

“It does not matter how slowly you go as long as you do not stop.”

~ Confucius

I believe that showing up consistently is one of the key components to business success and also one of the hardest things to do. This is what I have learned about being consistent in both life and work endeavours.

I haven’t always been disciplined. In fact quite the opposite, for many, many years I was a bit of a disaster on that front. In my twenties I would often declare new goals or intentions only to be laughed at by friends. “I’m going to give up alcohol” I would boldly declare. “One day I will run the London Marathon.”, “I’m going to write a novel.” All statements I made, all dismissed or laughed at by friends. Why? Because I was known for having big ideas, but then lacking the discipline and consistency to follow through.

I loved to dream big, but forming consistent habits that helped me to achieve those big dreams was a struggle. I would endeavour to do something, such as give up drinking for example and I would last a few days or even a few weeks before my resolve would crumble and then I’d be back to square one.

Fast forward a couple of decades and I’ve actually achieved all three of those goals and many, many more besides. Now when I say I’m going to do something, friends and family don’t doubt for one minute that I will. People don’t laugh at my lofty goals anymore, they’re inspired by them.

So what changed?

How did I go from having terrible will power and follow through to being disciplined and consistent in both my personal and professional life?

The answer is surprisingly simple. So simple that you might at first dismiss it but I encourage you to really think about what I share and examine how it applies to your life.

In a nutshell, I stopped seeing things as black and white. Good or bad, success or failure. I stopped striving for perfection.

Allow me to explain. In my younger years, if I made a bold statement like I’m going to run every day this year, when the day came that I inevitably couldn’t go for a run — perhaps due to time or health restraints — I would consider that a failure and my thinking would go something like…

I said I was going to run every day, I didn’t run today so I’ve failed at my goal.

End of story. Well not quite the end of the story, because with that perceived failure came a whole load of being hard on myself. Negative self-talk that would have me believe that I was a failure, lacking in will power and incapable of sticking to my goals. You know the sort of thing — the lovely feedback we like to give ourselves that leaves us feeling empowered and motivated to do better (not!)

For many years, I lived in this pattern, slowly undermining my own sense of self worth until gradually I started to see another way. With time I realised the flaw in my black and white thinking and I started to embrace the gray.

I started to see that doing things imperfectly was better than not doing them at all.

That’s how I managed to run a marathon in 2008, even after an injury that prevented me from training for months. I had the perfect excuse to bail on my goal but instead, as soon as I could, I got back out there for my training runs.

When I committed to writing a 50,000 word novel in 30 days back in 2012, it was this new way of thinking that allowed me to come back to and complete the goal, even when by day 25 of 30, I had only written 4,449 words. I don’t mind telling you that those last 5 days were intense!!

And more recently, when I declared that I wanted to do 100 days of walking to get fit again after two babies, I didn’t give up when on day 6 (the first Saturday), I failed to get out for a walk. Instead, I adjusted my goal from 100 consecutive days of walking to 100 days of walking Monday to Friday and then when I missed a Thursday because of a stinking cold, I simply adjusted my goal to 100 days of walking, no matter how long they take. I’ll get to my 100 days and by then it will be a consistent habit and I will be healthier and happier in my body.

Not giving up when I fail to do something perfectly, is one of the most life-changing shifts I’ve ever made.

Coming back to the goal after every slip or stumble is what helps me to stay consistent. Not beating myself up when I don’t do it perfectly is what helps me to stay consistent. Allowing life to get in the way of my ambitions, without then throwing in the towel is what helps me to stay consistent.

How about you? What’s your relationships to goals, commitments and consistency? Does my story help? If so, let me know in the comments.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.