fbpx
4 Conversations That Generate Clients, Trust and Clarity

4 Conversations That Generate Clients, Trust and Clarity

by | Jul 7, 2025 | Connection

4 Conversations That Lead to More Trust, Clarity, and Clients

4 Client-Generating Conversations That Build Trust and Grow Your Business

Most business owners I know (and I know a lot) over-focus on 1:Many marketing strategies instead of leveraging 1:1 conversations that generate clients, clarity, and trust.

I think this is a huge mistake.

 

These days, with the proliferation of content on social media, reaching people organically and meaningfully through posts has become something of an impossible task.

It makes sense that business owners who prioritise building relationships and having meaningful conversations are much more likely to be getting new clients and business growth opportunities than those shouting into the void on social. Yet still, so few people make it a priority.

Years ago, when I first created my life coaching business and hired my first business coach, he used to say to me: “No client is created outside of a conversation.” And so my weekly homework from our sessions was to have more conversations. As a result, my business grew faster than every other woman on my Life Coaching training program. So much so that several of them hired me to help them grow their coaching businesses.

And it makes sense. If you are a coach or other type of service-based business owner who works with clients 1:1 over a number of months or even years, you don’t get clients from a “Buy Now” button on your website. You sign clients up in a conversation.

But it’s not just sales conversations. There are so many more conversations you could be having that could support your business growth. Here are the four most important conversations I think it’s essential to be having on the regular:

1. Research Conversations

What they are: These are 60-minute conversations with people who fit your ideal client profile. Spend 30 minutes asking research questions that dig into what they’re struggling with and what kind of support they need. Then spend 30 minutes coaching them on those very struggles.

Why they matter:

  • They give you valuable information that helps refine your message, offers, and positioning.
  • You hear the exact language your ideal clients use to describe their challenges and desires.
  • These conversations also make people aware of your focus and any new products you’re developing, without it feeling like you’re marketing.
  • You get to build and deepen relationships with the very people you’re trying to serve.

How to approach them: To ensure you’re speaking with people who might be a good fit for your offers, your invitations to these calls need to be clear and specific.

Come to the research part of the call with curiosity, not an agenda. Prepare questions in advance to gather the most useful insights. Aim for open-ended questions about their challenges, desires, and needs. Keep it under 30 minutes (I find 10 questions or fewer works well) so you have a solid 30 minutes to coach and support them.

This is your chance to shine, provide real value, and demonstrate your expertise. I’ve had clients sign new clients after a single good research call. For more on how to conduct audience research, check out this blog.

2. Gift Sessions

What they are: These are 60-minute, no-strings-attached sessions where you offer people who fit your ideal client profile the opportunity to experience your expertise and receive your support.

Why they matter:

  • Like research calls, gift sessions give you insights into what your right-fit people want and need.
  • They allow you to demonstrate your skills and show what’s possible when working with you.
  • They build trust and provide value to people in your network who may already be close to hiring you.
  • They often lead to clients, referrals, testimonials, or deeper interest, even if the person doesn’t become a client immediately.

How to approach them: Intention is everything. Show up to serve, not to sell. I recommend offering gift sessions selectively through targeted campaigns (similar to research calls).

Make a strong and specific invitation that explains clearly what the call is (and isn’t), and who it’s for. End the session powerfully by setting homework or a next step, and invite the person to circle back to you — so you’re not left wondering how or when to follow up.

3. Connection Conversations

What they are: Casual, human-to-human chats with no agenda beyond genuine connection, or where applicable, an opportunity to explore mutual support and collaboration.

I usually schedule 45 minutes and call these Virtual Coffee Dates. I use them to connect with peers, colleagues, past clients, or engaged audience members (although I’m more likely to offer those last two groups gift sessions).

Why they matter:

  • They help build your network in a genuine and sustainable way.
  • A meaningful conversation is more impactful than a LinkedIn note or business card swap.
  • They can lead to referrals, collaborations, and unexpected opportunities.
  • They help keep my business relational, not transactional — especially helpful as an introvert.

How to approach them: Keep it light, low-pressure, and expectation-free. Going in with a fixed outcome can shift the energy and make the conversation feel off. Lead with curiosity and openness.

I like to enter with something I might offer the other person — a client referral, an interview invite, or other support. This keeps me in service and out of self-serving agenda territory (which can be a relationship killer).

When I stay rooted in generosity, the conversations flow and relationships form. I’m still amazed at what can come from a simple coffee chat.

4. Sales Conversations

What they are: These are direct, honest conversations about potentially working together. Invitation-based and rooted in integrity. I call them Working Together Calls so there’s no ambiguity.

I schedule a full hour for these and start by letting the person know that I’ll be coaching during the call. It’s the best way I know to assess fit.

Why they matter:

  • They help someone make an aligned decision about what’s best for them.
  • These calls are an opportunity to assess energy and compatibility.
  • I share my best business strategies and gauge the response.
  • They help potential clients experience what it’s like to work with me before making a decision.

How to approach them: I make coaching by application only. I never pitch. Instead, I invite people to apply. Once the application is submitted, I offer the call.

During the call, I stay rooted in service and ask myself: If this is the only time I ever get to help this person, what would I share? That mindset keeps me grounded and focused.

I never pressure people to decide on the call or try to “overcome objections.” A core part of my ideal client profile is that they’re a hell yes. If I need to convince someone, it’s not a fit. I usually suggest they sleep on it and tell me when they’ll follow up.

Which Conversation Will You Try?

There you have it: four types of conversations that can grow your business faster than social media ever could. Which are you already doing? Which one do you feel inspired to try?

Leave a comment and let me know. I’d love to hear from you.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Six Business Foundations for an Effective Year

Six Business Foundations for an Effective Year

by | Mar 18, 2025 | Business Growth, Uncategorized

 “The important thing is that you’ve got a strong foundation before you start to try to save the world or help other people.”
~ Richard Branson

 

I want to share with you six foundations I recommend getting in place to have a more effective and successful year ahead.

1. A strategic business plan

We all have things we want to achieve in any business year and what I see most people doing at the start of a year is pulling together a laundry list of goals that they would love to achieve or that they think they should achieve.

The problem with this approach is that we don’t do any thinking around what actually makes strategic sense for our business.

To counter this I recommend first looking back over the past year to assess what worked and what didn’t and to integrate any learnings into the year ahead. We’ll also want to consider what our overall business objective for the year is and what our strategic priorities should therefore be.

Once we’ve identified which goals make strategic sense, an effective business plan will lay out how we plan to achieve these goals, answering the question:

What do I actually need to do to make these goals a reality?

Knowing why you’re choosing the goals you are choosing and how you expect to achieve them are key to having a strategic plan. To read a blog I wrote on this head here and to purchase a replay of my Business Planning Workshop for 2025, head here.

2. An ideal schedule

As you may have already realised, it’s so easy to waste valuable time, when trying to build and grow a business, either getting lost in distractions or procrastination.

And it makes sense, when left to our own devices and wide open days, anything and everything looks more appealing than getting down to business.

Having a schedule for my working week has been an essential that I don’t know how I lived without. If you, like many of the people I work, feel resistance at the thought of scheduling your days and weeks, let me remind you that what I’m talking about is an ideal schedule i.e. one that works for you.

A schedule that protects your freedom rather than restricts it. A schedule that, first and foremost, protects when you won’t work and what you will do with your precious time when you do work. For full instructions on how I recommend pulling together your ideal schedule, head here.

3. A system for tracking your finances

I know, I know this is one most people love to hate but have you heard this phrase?

Where attention goes, energy flows.

I wholeheartedly believe this to be true and so it makes good business sense to pay attention to our business finances even if (especially if) they feel dire right now. For me this looks like setting an annual and monthly financial goals (having a business plan to back up those goals) and then tracking my income (and expenses) on a monthly basis to see how I’m doing.

I use the word “system” but it really doesn’t need to be anything fancy. I have a simple spreadsheet I use (if you want a copy email me and I’ll send it over).

I look at my income regularly and if I haven’t yet updated my spreadsheet, I can always go into Stripe (the payment processor I use) and check the figures that way.

4. A Content Plan

I could wax lyrical all day long about how important I think creating content for your business is but rather than do that, you can read a blog I wrote on the importance of content here.

A business can only become truly financially sustainable if people know it exists and content is a great way to have your business become more visible.

That’s why having a clear content schedule and plan makes it on this list.

And yet again, it doesn’t have to be anything too complicated.

If you grab a piece of paper right now and draw a grid with days of the week along the left side and your channels (e.g. email, Instagram, blog etc) across the top and then fill in what type of content you will publish and when, you have a content schedule.

If you want to learn more about my approach to content you can read this post or if you want to go deeper, you could purchase my Content Marketing Training.

5. An organised digital space

More simply put a filing system for any digital documents related to your business as well as an easy way to access any important information you need in your day to day work.

After years of having issues with space on my laptop, I finally bit the bullet in 2019 and set up a new filing structure on Google Drive with four key folders: 1. Internal Operations 2. Products + Services 3. Marketing 4. Professional Development — each with its own set of sub-folders.

For a full run through of my filing system click on the video below.

I also use Bookmark Folders in Google Chrome for easy access to everything I need online during the working day. These things take a minute to set up but once done, save you untold hours of time in the future.

6. A clean and organised physical space

Last but not least, I recommend making sure you have dedicated space to work on your business, be that a space on your dining table or a whole office to yourself. Wherever you decide to work on your business, I think it’s crucial that it’s clean, tidy and well organised.

This one really is a quick win but has a huge impact on our state of mind as we sit down to work.

Being surrounded by clutter or mess can have a negative impact on our ability to focus and at the same time it’s important to have everything you need at your fingertips to do your best work.

And that’s it, 6 things you don’t to get in place today or tomorrow but that would serve you well to work towards over the next few weeks.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

The Most Important Business Decision I’ve Ever Made

The Most Important Business Decision I’ve Ever Made

by | Jan 21, 2025 | Business Growth

 “Every decision you make reflects your evaluation of who you are.”
~ Marianne Williamson

 

I want to share with you a personal story about a turning point decision I made in my business a decade ago now because it’s one of the most important decisions I think I’ve made.

I had worked for someone else my entire life. From the age of 12, I pretty much always had a job of sorts. From paper rounds, stacking shelves, call centres and cleaning jobs early on to a 12 year career in PR and Communications first and Project and Program Management later on. I was a good employee, I worked hard, I usually did more than was expected of me and I was always keen for the next promotion. I wanted to do well and I was motivated to work hard.

That is until I became completely disillusioned with my career in 2012.

At that time, I was working for one of the largest charities in the UK, in one of the most senior positions in my chosen speciality (programme management) and was earning more money than I ever had.

But I was miserable.

I hated the toxic working environment I was in. I felt like the work I did wasn’t having any real impact on the people we were supposed to be helping and to top it off, I had a gruelling 2 hour (each way) commute from Brighton to London. I had to get up at the crack of dawn to go to a job I loathed and I didn’t get home until after dark.

I spent my days watching the clock and my weeks counting down the days to Friday.

By early 2012, I’d had enough and knew that there had to be more to life than this. I quit my well-paid London job, sold everything I owned and bought a one-way ticket to Thailand, armed with a backpack and a plan to build a coaching business while travelling the world.

It was an exciting time but my big dreams soon came up against reality.

Despite many years of experience of working in an organisation, I had zero experience of working for myself.

Despite being proud of my action-oriented nature and ability to get things done. I suddenly found myself procrastinating over every single aspect of getting my business off the ground.

Heading to the beach with my then best friend (now love of my life) or going to a local yoga class was far preferable to me than sitting down and working on my business.

So for 2 years I sort of coasted. I talked a lot about setting up my business, I did a lot of research about growing an online business and I waxed lyrical about my big business dreams, but the truth was I was stalling on taking any concrete action towards achieving them.

That is until a life and business coach reached out to offer me a gift coaching session and I jumped at the opportunity. He was a coach I’d been following for some time and for whom I had a lot of admiration.

I don’t remember the details of that session, but I do recall it was powerful enough for me to hire him for the next year (draining my savings and maxing out my credit card to do so!).

Around the same time (probably recommended by my coach), I read a book called Turning Pro by Steven Pressfield. If you haven’t read this small but powerful book, I highly recommend it.

Its content, combined with the support of my coach, helped me to finally make the decision to start taking my business seriously.

To, in effect, turn pro.

The book helped me to see how I was treating my business more like a hobby than an actual business. It showed me how I was selling myself short at every turn by behaving like an “amateur” (Pressfield’s word, not mine!) rather than a “pro”.

This booked pulled no punches.

And as a result. I decided that if I was going to make this thing work, I needed to take it as seriously as I had all of my previous jobs.

And that’s exactly what I did.

Allow me to share a little of what that looked like.

I stopped treating my business like something I could or even should do and started treating it like my job. My career. My livelihood.

That meant showing up on time, every working day and doing the work.

It meant doing the homework and taking the actions recommended to me by coach, even when those actions terrified me.

It meant switching my mindset from…”I’m not the kind of person who can…” to “I don’t know how to do that now but I’ll learn…”

It meant creating a professional working environment so I could show up powerfully for my clients, even while living off the grid, surrounded by swamp and jungle.

It meant making the work of making my business work my top priority.

For a year, Joan and I lived in paradise on the Caribbean coast of Mexico. We were housesitting an incredible property that sat on the edges of the Mexican jungle on a stunning beach, where just off the coast was the most incredible coral reef and the most perfect snorkelling spot.

I could easily have spent that year sunbathing and snorkelling but instead, having made the decision to turn pro, I spent a great deal of my time working on growing my Life Coaching business.

Do I regret not snorkelling or sunbathing more and working less? No, because the hard work I put in that year is what has allowed me to have the thriving business I have today.

The business that allows me to earn more than I did at the peak of my former career in London. The business that allows me to take long leisurely walks in nature before I sit down to my first session. The business that means I can take a long 2.5 lunch with my children in the middle of the working day and the business that allows me to set my own hours including taking the morning off if my kid isn’t feeling well and wants to stay home for cuddles with Mama.

Have I had to make sacrifices? Sure. Building the business I have today has required a lot of me. But I am so glad I made the decision to go for it. I’ve always been someone who hates the idea of feeling regret in later life. Now as I look back at that year in Mexico and all of the years that followed, I don’t regret the work I’ve put in to building my business, in fact I’m proud of it.

These days I regularly meet with business owners who seem to be struggling with the decision to really go for it with their business. There’s a lot of mindset issues, fears and self-doubt that come up but under those is a deep desire to have a business that can support them financially and fulfil them personally.

Most of the work I do is strategic but the mindset piece around the decision to really show up for your business has always fascinated me.

Over the years, I’ve analysed what it was about that book and the decision I made to turn pro that made it such a huge turning point for me and I’ve identified 5 key shifts I made.

1. I made the decision to turn pro (easier said than done!)
2. I examined and shifted my mindset around what was possible for me.
3. I became more aware of my habits and sought to cultivate habits that would lead to greater business success.
4. I made sure that my working environment (physically and digitally) was set up for success, and
5. I put in place solid systems and processes.

Together these 5 shifts, took the struggle out of business building and helped me to regain control of my days as a solopreneur.

And now I’m curious, can you relate? Have you made the decision to turn pro or does reading what I’ve shared here make you realise that you haven’t?

Get My Turning Pro Training

Given how important the decision to turn pro has been on my own business journey, last year I created a workshop that walks you through how to make these 5 key shifts to turn pro in your business.

This 3 hour training will give you a thorough understanding of what it means to show up powerfully in your business plus practical tools you can implement in your business to feel more in control of the backend of your business.

LEARN MORE

Is This Stopping You From Taking Action?

Is This Stopping You From Taking Action?

by | Oct 13, 2024 | Mindset, Uncategorized

“Being detached allows us to stay balanced and free from the anxieties that arise from success or failure.”
~ Pundarika Vidyanidhi Das

 

I want to talk to you about something that comes up in my client calls all the time. The struggle to take action on important business activities. In today’s letter, I’d like to share one reason that I think that might be.

Take a moment now to bring to mind something that you want to do in your business but that, for whatever reason, you struggle to take action on.

It could be getting your content marketing up and running, launching a new product or service, reaching out to someone who you know could be a great collaborator or any other thing that you know will move your business forward, but, for whatever reason, you’re stalling on.

Now ask yourself this?

 

What outcome are you attached to?

Is it that the content you write is well received and impactful? Is that your launch goes really well and you get a certain number of sign-ups? Is it that the person you reach out responds enthusiastically?

Now take that outcome and consider the fear behind it.

Is it that people won’t like your content or that they’ll criticize it? Is it that no one will buy your new offering and it will look like you don’t know what you’re doing? Is it that you won’t get a response from the person you reach out to and worse still, they’ll be annoyed that you did?

Can you relate? Do you have these sorts of thoughts running through your head? Perhaps you’re conscious of them or maybe this is the first time you’re giving them attention.

The key is that many of us become attached to a certain outcome and the fear of not getting the outcome we desire then gets in the way of taking action.

I get it, I used to do this all the time and I can still fall into this same trap but I want to share something that really helped me.

Years ago, when Joan and I left our home in Mexico (where we’d been housesitting for a year) and moved to Valencia, Spain, we were both excitedly working on our businesses. Joan had, since meeting me, really got into personal growth and was keen to start his own coaching business.

In typical Joan style, he dived right in and decided to run an in-person workshop on stress. He found a venue, found a partner to help him promote it and set a date. On the morning of his workshop, I couldn’t believe how calm he was. “Aren’t you worried that nobody will show up?” I asked him. Well aware that if it were my workshop, that would be my greatest fear.

“Not at all” he replied and went on to explain that his only goal was to become a person who had run a workshop on stress in Valencia. Essentially, to have gone through the process of finding a venue, getting all the equipment, marketing the event, creating his slides, delivering the workshop and gaining all the knowledge that doing so would bring. “I’ll do the workshop even if nobody shows up.” he said with a smile.

I’m not going to lie, I was stunned by this and being who I am, I wanted to understand how he could be so calm, when I might be a nervous wreck. The more I thought about it, the more I realised that my stress in similar situations came from my attachment to a certain outcome. I realised that whenever I wanted to try something new in my business, I wanted to be sure that I would succeed and my fear of failure was often enough to stop me even trying.

Since then (that was 9 years ago!), I’ve largely got over this habit of getting attached to outcome. I’m much better at spotting the desire for success and feeling the fear of failure and going for it anyway. Knowing that who I will be on the other side of just doing the thing will give me more knowledge, confidence and true feeling of accomplishment (regardless of the results).

When we start to do things for the sake of doing them, rather than as a means to an end, we get to enjoy them a whole lot more.

Let’s go back to my earlier examples.

What if, instead of attaching to the outcome of people like our content, we created content because we enjoyed the process of creating? What if, Instead of worrying about what people might say, we focused on expressing our ideas and point of view through content, knowing that over time our content marketing skills would improve?

What if, instead of obsessing over how many people might sign up to our new thing or not, we focused on the skills we’ll deepen as we lean into launching and selling our gifts. One of the things I always tell myself when I’m launching is that nobody knows if it fails. I don’t have to announce that I didn’t get any sign ups and my efforts will likely have got some people ready to buy next time.

What if, instead of not reaching out to people for fear of rejection, we told ourselves that rejection is an inevitable part of the journey. Some of the greatest success stories in life have come about after countless rejections. I’m currently starting the Harry Potter series with my son and so it feels apt to share how the first Harry Potter book was rejected by 12 different publishers before an obscure literary agent took it on.

The truth is, if we adopt an attitude of play, experimentation and exploration in our work, we enjoy it a whole lot more and actually achieve success all the much faster.

Another truth is that while we’re worried about what other people will think, they’re not actually watching us and waiting for us to trip or fail because they are too busy worrying about their own potential missteps.

And let’s just say for argument’s sake, that we do fail spectacularly. What’s the worst that can happen? If you publish that piece and no one comments or someone writes something rude? In a few days you’ll have forgotten all about it — trust me I’ve been there. Or if you try and launch a new offer and no one buys, who is even going to notice?

The worst that can happen in my opinion letting our hopes and fears about what might happen stop us from even trying. So please, ditch your attachment to outcome and consider what might be possible, if you just did the thing for the sake of doing the thing.

Care to share with me the one thing you’ve been procrastinating about moving forward with? I’d love to know so feel free to hit reply and let me know.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Five Things To Include In Your Next Launch

Five Things To Include In Your Next Launch

by | Oct 9, 2024 | Selling, Uncategorized

“The future depends on what you do today.”
~ Mahatma Gandhi

I want to share with you my 5 of my favourite launch activities, just in case you are planning a Fall/Autumn launch.

With launch season (as I call it) coming up, now is the time to be thinking about our launch plans if we are thinking of launching something in September or October. It can be tempting to leave it until the other side of summer but getting into planning mode now will make for much better launch results.

I teach a whole course on launching, which includes several activities I recommend you take when launching a new product or service but in this piece, I’m simply going to share with you my top 5 activities you can include in any launch to make it more successful.

Let’s dive in.

1. Conduct audience research

This one sometimes gets a few groans. Many people resist doing the research before getting too deep into launch mode because they either see it as a waste of time (because they believe they already know what people think) or they worry that the people will tell them things that they don’t want to act on.

The reality is that audience research is foundational to the success of any new offering. Conducting audience research in the form of calls early on in the launch process (aka the pre-launch phase), is a great way to do the following:

  • Test your idea to see if it’s really what people need and want. They might need something and not necessarily want it and therefore won’t pay for it.
  • Get the exact language your audience is using to describe their struggle or challenge. This is great for copy and sales pages.
  • Let your audience know what you are creating before you even begin asking for the sale.
  • Let’s your audience know you care about what they think and value their input into your creative process. This is great for building stronger relationships.

Check out the bottom of this piece for an example of how to invite people into research calls.

2. Use takeover graphics

When we’re in launch mode, it’s easy to think that we should be posting about our new offering all the time and yet as conscious business owners we don’t want to do that, because we don’t want to bombard our people.

My solution to this is to use takeover graphics on social media. What that means is changing the cover photo for my Facebook Business Page and Facebook groups that promote my offer with a link in the description to my sales page.

This is also possible on LinkedIn and for platforms that don’t use a cover photo, like Instagram, I simply change my bio so that it let’s people know I am launching something and links to the sales page. What this means is anyone visiting your channel can immediately see that you are launching something, without you needing to post that fact EVERY day!

See below for an example of my last takeover graphic on my Business Facebook Page.

3. Launch partners

This is one of my favourite launch strategies and probably the one that gets most overlooked. Whenever I start planning a launch, I think of a few colleagues, clients or mentors who I think might be willing to share about my new offer with their audience.

I then reach out to them, as early in the process as possible, to ask if they would be willing to support my launch by sharing details with their people. I do this early to give them time to plan it in and so that I can approach other people if they say no. I’m fortunate to have created some great relationships both with colleagues and former clients and in part I think this is because of my generosity in sharing about their offerings.

Having a small group of people supporting your launch can be the difference in a handful of people hearing about it and several hundred or even several thousand people.

4. 1:1 invitations

When we’re launching something new, it’s easy to become focused on our one to many marketing. Social media posts, newsletters etc. What I’ve found to be especially effective is actually taking the time to send personal and thoughtful 1:1 invitations to people who you would personally love to be involved (if it’s a live program, for example) or who you think might really benefit from your new offer.

We tend to think this will come across as pushy or salesy but when done with an attitude of service, with zero attachment to outcome it can actually feel like a compliment by the recipient.

Before I even get into launch mode, I like to think of 10 people would love to have in my workshop/program or who I think would benefit greatly from my new offering and if they haven’t bought as we get near to the end of the launch period, I might drop them a brief note to let them know that I’m offering something I think they’d be a great fit for. No pressure of course! I also never send any links and prefer to say something along the lines of: if you’d like to know more, let me know and I’ll send over details.

5. Final Call communications

I’ve been launching stuff online for a decade now and one thing I’ve learned is that people like to leave their buying decision until the last minute. I can’t tell you how many times, I’ve had a launch, only to get a flurry of sales on the first announcement and then nothing for the rest of the launch period and then another flurry of sales when I make the final call.

It can be tempting to think that if people have stopped buying/signing up that we’ve made all the sales that we’re going to make but sending a reminder to people that the deadline for purchase is approaching (if there is a deadline!) is often all it takes to have people make a decision. I would say that in most of my launches, an equal number of people sign up at the end as they do at the beginning.

Now gently reminding people is different to many of the FOMO inducing tactics we see online like countdown timers and messages like “last chance” and “don’t miss out!” Instead I prefer to send an email titled “Last call to sign up for xxxx” and I’ll also do some last call posts on social. That way hopefully those people who were considering buying but hadn’t yet decided get the opportunity to buy before the deadline passes.

And there you have it 5 of my favourite launch activities.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.