Do you know you need to get better at launching your new products and services but the thought of running a launch makes you want to retreat under the duvet?

If your business journey has been anything like mine, you’ve likely been on the receiving end of an annoying and spammy launch or two.

You know the type, where we’re bombarded by emails laden with manipulation, using all the tricks in the book to get us to BUY NOW.

Countdown timers, time related bonuses, language that plays on our fear of missing out, to name just a few of the tactics many online businesses employ to leave us feeling anxious and reaching for our credit card.

If you’ve ever felt stressed by someone else’s launch or anxious because you feel torn about whether or not you really need what’s being sold, then for sure you’ve been on the receiving end of some launch manipulation.

What if I told you that your launches could feel good for you and your audience? 

Early on in my business, I noticed not only how stressed I felt by other people’s launches but also how uncomfortable I felt about running my own.

I followed the mainstream advice about launching and it felt unnatural and icky to me. Did I make sales? Sure but I didn’t feel good doing it.

Since then I’ve learned that it’s not only possible to feel good about launching but for it to feel good for your audience too.

Several years ago after experimenting in my own business and watching how some of my more ethical business colleagues were launching, I came up with the concept of Loving Launches, which I’ve since taught to countless clients and members of my annual mastermind.

The main idea behind this approach is that your launches can feel loving to those on the receiving end of your launch materials and can therefore also feel good for you to run.

Introducing the Loving Launches Workshop Series

In this workshop series I share with you my full approach to running loving launches.

Launches that take you from:

• feeling exhausting to supported.
• feeling lonely to collaborative.
• being in a self-serving mode to serving others.
• self-promotion to providing value.
• feeling invasive to seeking permission.

This is a training of FOUR parts.

Two x 90 minute teaching sessions, one x 60 minute Q+A session PLUS a bonus write your sales page class with the incredible ethical copywriter, Lauren Van Mullem. 

The sessions take place on Friday 21st July, Friday 28th July and Wednesday 2nd August at 5pm CEST and the bonus class is on Thursday 10th August at 6pm CEST.

Over the course of sessions 1 and 2, we’ll cover the following:

• How to reframe your launches from painful to joyful, more collaborative than solo.
• How to be strategic in your launch rather than throwing spaghetti at the wall and hoping for the best.
• 9 key launch actions to take to make your launch run as smoothly as possible.
• A 6-step strategy for launching, that you can use for every launch big or small.
• Different types of launch content you can use in your loving launches.
• You’ll also get access to several templates and planning tools to plan out your next and future launches.
• What to do outside of your launches to make your launch feel more ethical.

Session 3 will be an open Q+A session to bring any questions you have about the content we’ve already covered.

Session 4 will be a bonus class with ethical copywriter Lauren Van Mullem on how to write your sales page. Because you can’t have a launch without a sales page!