How to Run Loving Launches
ONLINE TRAININGDo you know you need to get better at launching your new products and services but the thought of running a launch makes you want to retreat under the duvet?
If your business journey has been anything like mine, you’ve likely been on the receiving end of an annoying and spammy launch or two.
You know the type, where we’re bombarded by emails laden with manipulation, using all the tricks in the book to get us to BUY NOW.
Countdown timers, time related bonuses, language that plays on our fear of missing out, to name just a few of the tactics many online businesses employ to leave us feeling anxious and reaching for our credit card.
If you’ve ever felt stressed by someone else’s launch or anxious because you feel torn about whether or not you really need what’s being sold, then for sure you’ve been on the receiving end of some launch manipulation.
What if I told you that your launches could feel good for you and your audience?
Early on in my business, I noticed not only how stressed I felt by other people’s launches but also how uncomfortable I felt about running my own.
I followed the mainstream advice about launching and it felt unnatural and icky to me. Did I make sales? Sure, but I didn’t feel good doing it.
Since then I’ve learned that it’s not only possible to feel good about launching but for it to feel good for your audience too.
Several years ago after experimenting in my own business and watching how some of my more ethical business colleagues were launching, I came up with the concept of Loving Launches, which I’ve since taught to countless clients and members of my annual mastermind.
The main idea behind this approach is that your launches can feel loving to those on the receiving end of your launch materials and can therefore also feel good for you to run.
I was feeling daunted by the prospect of launching my new service. There seemed to be so many parts & pieces to figure out.
Caroline’s workshop helped me see the whole picture of what’s involved in a launch and then gave me all the tools and strategies to break it down into a sensible, doable plan that I look forward to implementing.
Introducing the Loving Launches Training Series
In this series I share with you my full approach to running loving launches.
Launches that take you from:
- feeling exhausting to supported.
- feeling lonely to collaborative.
- being in a self-serving mode to serving others.
- self-promotion to providing value.
- feeling invasive to seeking permission.
This is a training of FOUR parts.
Two x 90 minute teaching sessions, one x 60 minute Q+A session PLUS a bonus write your sales page class with the incredible ethical copywriter, Lauren Van Mullem.
These are the recordings of a live workshop series that took place in August 2023.
Sessions 1 and 2, cover the following:
- How to reframe your launches from painful to joyful, more collaborative than solo.
- How to be strategic in your launch rather than throwing spaghetti at the wall and hoping for the best.
- 9 key launch actions to take to make your launch run as smoothly as possible.
- A 6-step strategy for launching, that you can use for every launch big or small.
- Different types of launch content you can use in your loving launches.
- You’ll also get access to several templates and planning tools to plan out your next and future launches.
- What to do outside of your launches to make your launch feel more ethical.
Session 3 is the recording of a Q+A session.
Session 4 is a bonus class with ethical copywriter Lauren Van Mullem on how to write your sales page. Because you can’t have a launch without a sales page!
What you’ll receive
- Access to all 5 hours of video and audio footage of the live workshops.
- A copy of the slides used in the workshop for each session.
- A google drive folder that contains more information than we cover on the live call, including launch planning templates.
With this training you’ll gain…
A thorough understanding of my approach to running loving launches.
Not only that but you’ll leave with new-found confidence in your ability to launch your next product and service without feeling like you are bothering people or being salesy and spammy.
This workshop came along at just the right time for me, I had had moderate but not great success with my own previous launches.
Caroline really knows her stuff and shares it in a relaxed, easy to understand way, enabling you to apply what you learn immediately.
Bursting with content this was incredible value, highly recommended.
Who this is for
This training might be a good fit for you if one or more of the following apply:
- You’re a coach, healer, therapist or other conscious changemaker who works online.
- You have an audience. It doesn’t have to be huge but you do need people to sell to.
- A product or service to launch or one in mind that you are thinking of creating.
- You would love a more authentic way to launch your offerings to your ideal clients.
Get this training
The cost of this training is 70 euros.
To get immediate access to all of the above, simply hit the button below to make your payment and shortly after you’ll receive an email with access details to all of the recordings and resources.
If you don’t get that email right away, do check your spam or junk folder before reaching out to admin@carolineleon.com.
Oh my goodness, is this worth the value! I think other coaches would easily charge $250 for this workshop series, yet Caroline offers so much generously that it keeps you wanting more.
Caroline has a calm approach, which feels really good in a learning environment; she’s grounded, experienced, and genuinely interested in being of service to her participants. She has solid systems in place that she shares in this workshop, which were extremely beneficial for a creative like me.
The workshop started of with theory, then she shares these golden launch templates, and finishes it off with a session devoted to Q&A. It was perfect, and I do not say that lightly. I’m a therapist and in business for 3-5 years (there was a pivot there, thus the time range) and have attended A LOT of workshops geared toward solopreneurs, and Caroline’s work is hands down one of the best out there.
If you need more structure in your launches, don’t hesitate to sign-up for this helpful workshop.