What if you could use your love of writing to grow your business? 

Let’s face it, you know that content should be a priority for your business but in reality, it’s one of those activities that keeps getting pushed to the side. 

You love to write but… you don’t know how to do it for your business in a way that generates results.

Maybe you’re already writing blog posts or newsletters, but it feels like shouting into the void (is anyone even reading? All you hear is crickets!). Maybe you’re not sure if you’re even doing this ‘writing for your business’ thing right. If you were, surely you’d have more clients!?! 

And… if you’re honest, you don’t love being on social media and traditional “marketing” makes you cringe. Everyone says you should be making videos and reels, but you’d rather stick pins in your eyes than get in front of a camera. 

With so much confusion (and resistance), it’s no wonder that growing your business with content feels like a pipe dream.

But I’ve built my business this way — twice over.

And I have helped many clients become more visible and reach more of their ideal clients by creating a regular, creative, enriching writing practice.

The truth is:

When you create content as an act of service to your clients, it becomes an extension of what you do and how you help. Instead of being extractive (trying to push for the sale), it’s a way for you to give generously, add value, and share your point of view.

With written content like blogs (as opposed to social media), you’ll reap the rewards of SEO (people are searching for real answers when they find your content), and you’ll build trust and connection with the people you’d like to work with.

This is the kind of writing my brand new 7-week live group program teaches you to do.

Introducing Content That Connects

This 7-week live group program is focused on using long-form written content to grow your business and reach. (When I refer to long-form content, I typically mean blogs, articles and newsletters that come in at around 1000 words or more).

In it we’ll look at cultivating a writing practice, improving our writing for business, creating a month’s worth of content and implementing a content marketing strategy that ensures our content gets seen.

In short, we will address the biggest reasons why creating content for your business is so challenging, and what to do about it so you can build a consistent, effective practice.

Challenges like…

• Being able to find the time to write consistently.
• Building an audience so people actually read what you’ve written.
• Overcoming self-doubt, self-criticism, and fear of how others may respond or judge.
• Not wanting to ‘add to the noise’ and ensure that what you write is original, meaningful and adds value for your readers.

We’ll also cover the Big Questions: What, Where, How, When

• What to write about (what topic, style and point of view)
• Where to put your writing when it’s done (blogs, newsletters and other content platforms) 
• How to write (tips, strategies and feedback to improve your writing). 
• When to write (as a mother of two young boys with a full schedule, I have some very practical ideas on this).

And, you’ll learn how to amass a treasure trove of content you can repurpose, so you get more mileage out of the brilliant ideas you’ve already had — and don’t feel the pressure to constantly create fresh new content.

The result has been a well developed point of view, a clear message, a goldmine of written intellectual property and a steady stream of new clients and signups to my workshops and programs. 

My ideal clients? The ones who have read my content. Why? Because they already understand my approach and point of view and want my support precisely because of it.

If you love to write and want to apply that skill to your service based business, this program contains everything you need to be able to do that effectively, creatively, consistently and strategically — without taking the fun out of it!

As well as strategy and implementation, this program also features peer reviews, meaning that you’ll get feedback from your fellow participants and myself on your content.

Week 1 // The Creative Process + Setting Yourself up for Success

In week one, we’ll look at cultivating a creative process, how to reframe how you think about creating content for your business and creating our own sacred space to get the work done. I’ll be sharing my very best strategies for having a consistent content creation practice.

Teaching/Q+A Call (Sept 30), Coworking Call (Oct 4)

Week 2 // Optimizing your Content for Connection 

In week 2, we’ll be looking at how to create effective content – content that connects you to your ideal clients in ways that serve them and build trust. We’ll troubleshoot why your content might currently be falling flat and what improvements to make to grow your business. In this week, we’ll look at best practices for SEO and email marketing.

Teaching/Q+A Call (Oct 7), Coworking Call (Oct 11)

Week 3 // Introducing the Content Strategy 

In week 3, we dig into the content marketing I use and teach to get maximum visibility in the least amount of time. We’ll explore how to minimise the time you spend on social media by using my 3-part system.

Teaching/Q+A Call (Oct 14), Coworking Call (Oct 18)

Week 4 // Unleashing the Magic of Repurposing 

In week 4, we’ll explore repurposing, how, when and where to repurpose your content so that you start to have a consistent presence across platforms without having to create multiple pieces of content a week.

Teaching/Q+A Call (Oct 21), Coworking Call (Oct 25)

Week 5 // Writing Week (no calls)

This week we’ll have a break from calls to give you some time to work on your content to have at least 4 pieces ready for implementation of the strategy in week 7.

(No calls between Oct 28 and Nov 1st) 

Week 6 // Using the Power of Promotion

In week 6, we’ll look at ways to promote your content (paid and free) to not only nurture the audience you have but to reach a wider audience and bring more of your ideal people into your world. 

Teaching/Q+A Call (Nov 4), Coworking Call (Nov 8)

Week 7 // Implementing the Strategy

In week 7, we bring everything together and take your written content and plug it into the content schedule and plan so that you have everything set up for the next month. Then all you have to do is rinse and repeat to have a content system that maximizes visibility and minimizes effort!  

Teaching Call/Q+A Call (Nov 11), Coworking Call (Nov 15)

The Next Step

You might be a fit for this program if…

This program isn’t for everyone. If you can relate to the following then this program might just be what you are looking for.

• You love to write, it’s something you do for fun but when it comes to transferring that love to creating content for your business, something isn’t working. 
• You’d love to improve your writing as well as learn a strategy for getting your writing seen without feeling pushy or salesy. 
• You’re not crazy about social media and would love to have an effective strategy that maximises visibility without feeling the need to dance on Tik Tok or make reels for Instagram. 
• You have the time, space and commitment to do the work included in this program.
• You’re a conscious changemaker such as a coach, healer, teacher or therapist and have an approach and a message you want to share.