When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness.”

~ Joseph Campbell

What is conscious business? Put simply it’s a business that puts people before profits. That puts impact above income. It’s a business, that, at its core is about caring for others and making a difference.

When we change the way we do business, we change the world. 

Imagine for a moment a world where business was a force for good rather than greed. A world where the primary concern of business was the betterment of humanity and the furtherment of equality, health and wellness of all peoples. A world where business owners genuinely care for their clients and customers and have their absolute best interests at heart. A world where the business owners who operate with the highest levels of integrity, are the most prosperous. A world where meaningful business takes priority over the meaningless.

This is the world of conscious business.

When we change the way we do business, we change the world. 

A conscious business owner:

  • Operates with integrity and knows that how we sell matters.
  • Wants her business to be a force for good and knows that how we do business is a key part of that.
  • Puts the needs of the customer above the goal of making the sale and is willing to turn down a sale when it’s clear that what she is offering is not a good fit for the buyer.
  • Prioritises the cultivation of trust and connection between herself and her audience.
  • Rejects the use of manipulative marketing tactics to pressure her audience into buying.
  • Constantly seeks to ensure her products and services are of real value to her audience.
  • Makes positive impact the goal of everything she creates.
  • Is completely transparent when selling and uses no tricks or gimmicks to hide that fact. Instead simply presenting what’s on offer in a clear and honest way.
  • Works towards sustainability because she knows that an unsustainable business in the long term helps no-one.

Because here’s the thing. Having a product or service designed to have a positive impact on the world isn’t enough. If you employ gross and manipulative sales strategies to make your business work, then you defeat the purpose of creating something positive. As heart-centred, purpose-driven, authentic and conscious business owners, we have a duty to run our businesses with integrity. To be an example of how the world of business can work for good.

When we change the way we do business, we change the world. 

Our business can be an expression of consciousness. Of a deeper awareness and understanding that we are all connected. If we manipulate or deceive one person, we manipulate and deceive ourselves.

It’s no secret that big business rules the world and that it keeps our society in a place of greed, consumerism, selfishness and inequality. It is my firm belief that if we change the way we do business we change the world, when conscious business owners prosper, we change everything.

What do you think? I’d love to hear what the term conscious business means to you? Would you consider yourself a conscious business owner or something else? Let me know in the comments below. 


Once a week, in the form of an e-letter, I share the best of what I’m learning about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

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