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Why your income feels unpredictable

Why your income feels unpredictable

by | Mar 31, 2026 | Business Growth, Business model, Conscious business, Strategy, Sustainability

Why your income feels unpredictable

One of the hardest phases of business I’ve been through is what I call feast and famine. That is where you know your business works, to an extent, but income is completely unpredictable. It often feels like a game of chance. Not knowing when the next client or sale will come and just hoping it comes soon.

It was during that time that I often felt like there was some secret other business owners knew about that I had yet to discover. It’s in this space that I see so many business owners fall prey to manipulative strategies that promise to let you in on the secret that will magically bring about 10K months.

If you’re on my list there’s a good chance you’ve already called bullshit on those promises, or like many of the people I work with, perhaps you’ve spent thousands only to figure it out the hard way.

So here’s the thing. There is no secret or magic bullet, but there is what I call your “X”.

That is the lever you pull or the strategy you implement that does bring about more business.

I remember many years ago realising that I’d figured out that when I do more of my X, I get more clients.

My X might not look the same as your X, but they will have one thing in common: connection.

Because here’s the thing that I think on some level we understand but also often overlook.

Revenue follows connection.

Take a moment to let that sink in and feel into what that might mean for you.

For me, things finally started to fall into place in my business when I got consistent with two things: authentic outreach, keeping in touch with my network and having meaningful conversations, and writing long-form content, sharing my ideas and point of view on a regular basis in my newsletter and on my blog. Connection.

But here’s the part most people don’t talk about: there is a lag between connection and revenue.

As you’ll no doubt know, it’s not like we publish a post on Instagram and immediately get a client. It might take months of posting before we start getting any traction at all.

I remember committing to posting weekly blogs and it took nearly a year before people started applying for my coaching and telling me they had found me on Google.

And this lag creates two really common patterns.

1. People give up on or switch connection activities when they don’t see immediate results.

Or

2. They do it long enough to get results, sign a client or two, and then get so focused on delivery that they stop connecting altogether.

Income isn’t random. It follows behaviour. It follows how consistently we connect, how visible we are, how often we reach out.

Because there’s a lag, it’s very easy to misinterpret what’s happening. We stop connecting and nothing changes immediately, so we assume it’s fine. Or we start connecting and nothing changes immediately, so we assume it’s not working. But both of those interpretations are usually wrong.

Stability isn’t built in the week you feel motivated. It’s built in the months you keep going when nothing obvious seems to be happening yet. That doesn’t mean pushing beyond your capacity. It means choosing a rhythm you can realistically hold.

And that’s the part that’s hard. But it’s also the part that changes everything.

If your income has felt unpredictable lately, it might be worth looking back three months instead of three days. Where did connection slow down? Where did it stop entirely?

Because revenue follows connection. It just doesn’t do it instantly.

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Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Balance Work Life

Balance Work Life

by | Aug 31, 2022 | Business Growth, Sustainability

“Life is a balance between what we can control and what we cannot. I am learning to live between effort and surrender.”
~ Danielle Orner

 

In this blog, I share with you my thoughts on work/life balance and a few practical strategies to better manage your business when life seemingly gets in the way.

Let me begin by sharing something I heard many years ago from Danielle Laporte.

Balance is a myth.

I remember being struck by those words and whilst I don’t remember everything she said on the topic I remember feeling the truth of those 4 words deep in my bones.

The idea here is that we don’t get to a place where work and life are perfectly balanced, without one taking up more space than the other. Instead the balance tips in favour of one or the other at different points in time. Allow me to explain. If you are sick or need to take care of a sick loved one, then for sure life is going to take priority. It has to.

If all is well on the personal front and we’re in the middle of a big launch in our business, then the scales are going to tip on the side of business for a while. That’s inevitable.

The liberating key here is to acknowledge that. To understand that the balance we often strive for is a myth. That then frees us up to figure out how to better manage things when the scales are tipped one way vs the other. I.e. how do we not drop all the balls on our business when life is feeling full on? And how do we not lose ourselves in our work when business is full on?

I can’t claim to have all the answers here, but for what they are worth, here are my thoughts for how to stay connected with your work when life is fighting for your attention.

Manage your expectations

Whilst on a call with a fellow business owner whose Dad has been seriously ill and who is herself recovering from a second bout of Covid, she shared that she hadn’t been feeling the ability to create content lately, which has never happened before and was asking how she might get her inspiration back. When I reminded her how much she is dealing with on a personal level and how normal it is therefore that she isn’t feeling creative, she broke down in tears.

I see some version of this all the time.

We don’t acknowledge what is going on for us and then on top of everything we might already be dealing with on a personal level, we have unreasonable expectations of ourselves to keep on keeping on. When we can truly acknowledge that our capacity for work may be limited, we’re better able to do the bare minimum than when we try to carry on at full capacity, which just adds more weight to an already unbearably heavy load.

On this same call, I was asked what I wanted to commit to for the next two weeks and without missing a beat I said: maintaining my business until our house renovation is complete. That means nothing extra, no big launches, no working on new things, no bold moves, or big steps. As boring and as safe as it might sound, my only job for the next month is to stick to my content schedule and serve my existing clients.

Even though that is more than enough, there still was a voice that whispered but you should be doing more.

It’s so important to be aware of that voice and to gently and respectively ignore her.

Plan ahead

This one is a work in progress for me but making the most of the extra time I have in my business when things are quiet on the personal front is key to feeling less stressed when life gets busy or challenging.

That means that when I know I’ll be taking time off for a planned holiday, I can, for example, work a bit harder in advance to prepare content to be scheduled in my absence.

Much like it was in my old corporate life when I knew I had to take leave, there would also be a little bit of intensity ahead of the break, getting things set up for when I wouldn’t be there or handing stuff over to colleagues.

This doesn’t necessarily help when unexpected things happen like sudden sickness, but if you can endeavour to get ahead of yourself in for example your content creation, then you’ll have some leeway to work with when you suddenly find yourself busy with personal things. The trick is to be more productive when the space is there to do it so that you can step back when you need to, without dropping your business essentials.

Get help

Even though most of us work solo in our business that doesn’t mean we can’t recruit others to help take up the slack when we need to take a step back. There are several things you can do to find cover for while you are away that doesn’t require too much work up front for you.

You might, for example, invite a colleague to do a content takeover for your newsletter. This is something I’ve done for my dear colleague Eli Trier in the past. When she was busy getting married, she invited two or three of her most trusted colleagues to come in and write a newsletter on a topic relevant to her audience that she could schedule to go out while she was busy with her wedding. It was great for us as we got the opportunity to be exposed to a new group of people and could share links to our business and therefore get new followers and it was great for Eli, who had three weeks of quality newsletters she didn’t have to write or pre-prepare.

You can even do this with services. Years ago when I was on maternity leave with my first son, I was running a women’s circle with weekly calls. I invited 3 of my dearest colleagues to host calls in my absence and it was great, my women really appreciated that the calls continued while I was away bonding with my baby and my colleagues loved the opportunity to host a group call and share their skills.

And inside my mastermind program, I had a week off and had to miss one of the group calls, instead of cancelling it, I invited one of the amazing women inside the program to test out her new workshop on her fellow mastermind participants, meaning that the women benefited from her wisdom and she was able to get some validation and feedback on her new workshop. So it was a win win, with no extra work from me.

Give yourself grace

Always important but specifically relevant for those times when planning and calling in help just isn’t viable, it’s important to give yourself some grace when navigating difficult personal issues like illness, death of a loved one, birth of a child, children home from school, moving house (or house renovations!!) and all other big life events that inevitably mean our work has to take a back seat.

We would never be hard on a friend or valued colleague during times like these and would find it super easy to show empathy, understanding and love to someone else in this situation. Why then is it so hard for us to extend this kindness to ourselves?

Next time you find yourself in a situation where you’re dealing with some big personal life issues and catch yourself being hard on yourself about work, remember to show yourself some compassion. All being hard on ourselves does is make things even harder. In my experience, the more you’re able to lean into self-compassion, the sooner you’ll be ready to get back to doing what you can.

And there you have it, three things you can do to survive in business when your personal life is a struggle. Is there anything you’d add to this list? Feel free to let me know in the comments below.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How To Cover Your Vacations When You Are A Solopreneur

How To Cover Your Vacations When You Are A Solopreneur

by | Apr 6, 2022 | Sustainability

“There is virtue in work and there is virtue in rest. Use both and overlook neither.”
― Alan Cohen

Something that I’ve had to work at over the years is how to keep my business ticking over whenever I do take a break from work. In the early days of my business, I either didn’t take a full break, making sure I always had my laptop with me, so that I could grab time to work whenever the opportunity arose or I did take a full break and consequently dropped the ball on my business as a result.

Neither of these are options is advisable, especially the first. Having quality time away from your business that is fully focused on yourself and your loved ones is essential for your sanity, your relationships, your health and it also benefits your business too. When we’ve taken a proper break from work, we come back with our energy and creativity levels refreshed and restored. I honestly can’t recommend it enough. Simply dropping the ball on your business obviously isn’t ideal either so what’s the solution?

I have a few simple tips to cover your vacations as a solopreneur:

1. Plan your holidays with your business in mind. For example, avoid those times when you know that business is generally busier for you. For example, for me, this tends to be in the New Year or around September/October time. Instead, choose your breaks at times when you either have less going on or that you predict will be less busy given your past experience. We often forget to do this for our own businesses even though if we worked for someone else we most certainly wouldn’t be able to book holiday during a particularly busy time. It would be expected that you would choose to take leave at a time that has as little impact on the team as possible or find ways to cover your role in your absence. Why should it be any different for your business?

2. Once your holiday is planned, be sure to let all your existing clients know and, if appropriate, your audience in general. Letting people know that you’ll be away and potentially less responsive or (ideally for you) completely unresponsive during that time helps to manage people’s expectations. You’ll also want to set up an autoresponder through your email provider so that when people do get in touch, they get a message that lets them know that you are away and not actively managing your inbox at this time. Be sure to let them know when you’ll be back and when they can expect to get a response from you. Failure to communicate when we’re away and simply not responding to communication not only makes us look highly unprofessional but it can leave our people feeling ignored or neglected. Not what we want as the caring, conscious, business owners we strive to be.

3. Think about a few key ways you usually show up for your audience and plan ahead to make sure that you can still be there for your people even while on holiday. For me, one key way is this letter to you. If I didn’t pre-write and schedule newsletters, you wouldn’t hear from me, and because I know the importance of consistency, that’s just not good enough for me. Spending a few hours crafting and scheduling a couple of newsletters to go out in my absence is a simple but effective way of keeping my business running smoothly without me. You can also do this with social media posts, blog posts, and all manner of content. If you feel too busy to create extra content for the time you are away, simply repurpose something you’ve already written, or re-share content that you haven’t shared in a while.

Covering your holidays when you’re a solopreneur doesn’t have to require a ton of extra effort or energy. Really all that it requires is some forethought and planning.

With this in mind, my challenge for you today is to open up your calendar and consider when you’ll next be away from your business for a considerable amount of time (I’d say anything from 3–4 days+ requires a bit of planning) and make a few notes of what you’ll put in place to keep your business ticking over in your absence. Be sure to schedule in the time you’ll need to put things in place ahead of your holiday so that it goes from being an intention to an action you actually take.

I hope you’ve found these tips helpful, I’d be happy to answer any questions you have about how else I manage my business while I’m away.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Seven Ways to Start Leaning into ease

Seven Ways to Start Leaning into ease

by | Jun 2, 2021 | Business model, Mindset, Sustainability

“Almost everything will work again if you unplug it for a few minutes, including you.”
~ Anne Lamott

One of my words of the year for 2021 is E A S E. (The other in case you are wondering is Health). The more we get into this year, the more I’m realising that in order to feel truly healthy (rested and nourished in mind, body and soul), the easier my life needs to feel, so leaning into ease is taking top priority for now.

Why is ease so important for me (and potentially you)? Well personally I have a habit of making things harder than they need to be. What I’m realising is that somewhere along the line, I picked up the idea that in order for the things I do to be valuable or to have meaning they must require hard work.

It’s no surprise that these are linked in my mind. We live in a world that highly values productivity (output) and hard work so it makes sense that the idea I could do work I love, have a positive impact on others, make a decent living AND for it to be easy can at times feel like a pipe dream. Perhaps you can relate?

Here’s the thing though. I absolutely know that it’s possible to have money, impact and ease because I’ve seen evidence of it in my own life and work. I can also see quite clearly how I get in the way of said ease. For me, it’s over-working – pure and simple. It’s staying at my desk, looking at the screen when instead I should be taking a break. It’s buying into the idea that working harder (instead of smarter) will help me to achieve more, which leads to nothing more than a treadmill type of existence.

When I examine where this comes from, I think of my old 9-5 life, where presenteeism was a real thing, where it sometimes felt like the best way to demonstrate one’s value was to be “at your desk” – coming in early, staying late, working through lunch – all of which I did and more! Now as my own boss, I’ve come to see how I’ve continued this unhelpful pattern and the negative impact it has on real and sustainable productivity (and life!).

With all of this in mind, I’ve been looking at a combination of practical and mindset changes I can make to get back to a feeling of ease and calm with my work and as a result I’ve been making some changes around here.

Commiting to ease

As simple as it sounds committing to having life be easier has been a game changer for me lately. In making the commitment, I’m not only taking practical and strategic steps (more on those below) to make this happen but I’m also signalling to my brain that I believe ease is possible even within my demanding schedule (busy full-time business + two small children + yearlong new home refurbishment project!).  

What that has looked like in practice is asking myself on a moment by moment basis, how can this be easier? This question can bring about the simplest changes to bring in more ease, which add up pretty quickly to a calmer and easier way of being.

Carving out Focus time

My working days are very full, I have a full 1:1 coaching roster and group mastermind, which means I do lots of video calls on a daily basis. Because of this all of the non client facing work (content creation. marketing, product + service creation, business admin etc) I need to do has to get done between calls. Until recently I simply blocked these times out as “work” slots and they could be anything from 1 hour to 3 hours long.

I’ve long known about the power of time blocking but because of how scheduled my days already are, I had been resisting scheduling even more in my calendar. The negative effect of this is that oftentimes I have long periods of time at my desk without clear boundaries around what I am working on and when I can take breaks. Cue reduced focus and increased fatigue.

Lately, I’ve rejoined Focusmate – a tool that allows you to schedule 50 minute accountability sessions with another person to work on a specific task. These really help me to stay on task for a full 50 minutes after which I allow myself a break. Deeply focusing on one task for 50 minutes is far more effective for me than allowing myself 3 unstructured hours in which I aim to “get stuff done”.

Making breaks sacred

The flip side to scheduling structured focus time is to also schedule clear opportunities for breaks. But if you’re anything like me, breaks often feel like the hardest thing on the schedule to stick to. As Cal Newport says in Deep Work (one of my all-time favourite books):

“Ironically, jobs are actually easier to enjoy than free time, because like flow activities they have built-in goals, feedback rules, and challenges, all of which encourage one to become involved in one’s work, to concentrate and lose oneself in it. Free time, on the other hand, is unstructured, and requires much greater effort to be shaped into something that can be enjoyed.”

Something that has really helped me with this lately is reading. I’ve always been an avid reader but over the last few years since children came into play, reading has become somewhat of a luxury. 

In honour of ease and to support my commitment to taking breaks, I’ve started reading novels again and use my breaks to read for 15 minutes in between sessions or focused work slots. This is working for me on several levels, I now have an incentive to stop working and step away from my desk, I get to do something I love that I had previously struggled to find the time for and because I am reading books that I really enjoy, I get so engrossed that I am able to completely disconnect from my work during my break.

This is very much a win-win as it allows me to take a meaningful break and return to my work feeling rested and re-energised.

Taking time off

Similar to taking breaks but different. My default for years has been to take time off from my work on an adhoc basis as and only when it feels absolutely necessary. This year, right at the off-set, I booked off all of the school, national and regional holidays. More importantly, I’m committed to being completely OFF work during those times. Recently was a great example.

Here in Spain, Thursday and Friday were holidays and school was closed, rather than do what I would usually do – i.e. juggle work and childcare with my partner and members of his family – instead I took both days off completely. Aside from liking a few posts on Facebook, I did no work whatsoever and it was blissful. Nearly all four days were spent either reading, relaxing in the sun on our piece of land or playing with my boys.

Have I come back to an overflowing inbox? Sure! Has it taken me awhile to get back into the swing of things this week? Sure! Do I feel 10 times more rested than I did last week? Absolutely 🙂

Repeating what works

Or put another way, don’t reinvent the wheel. Something I have been putting into place over the last few years is repurposing things I have already created. The temptation for me (and other business owners I’ve talked to) is to always feel like you need to create something new. I see this a lot and I recognise it from my earlier days in business.

What often happens is that we plough a ton of energy into creating something pretty darn good and we publish it, run it, roll it out once and then, without so much as a backward glance, move on to the next thing. What a way to make things harder for ourselves.

As a fairly prolific creator, repurposing has become my new business besty. I’ll share a very recent and live example. I love creating and running free challenges and over the years I’ve created many. This year in honour of ease, I’m repurposing all of the challenges I’ve previously created. We recently completed my free 14-day content challenge and whereas last year it was an all-consuming event as I created all of the graphics, prompts and emails from scratch and to a deadline, this year all I’ve needed to do was make a few tweaks, schedule the emails and prompts and I was good to go. It’s amazing how good it feels to repeat something versus creating it from scratch.

As I lean into ease I aim to do this whenever possible.

Asking for help

As a recovering perfectionist/control freak, asking for help doesn’t come easily for me. Truth be told, I’m much more inclined to tell myself that I know best than to admit that I might not in fact know it all! This year I’m all about asking for help where needed. I’ve hired an assistant who is helping me execute my content plan (he does all of the repurposing for me!), I’ve joined a business mastermind so that I can get the business support I need (yes even business coaches can benefit from business coaching!) and have in the past responded to offers for complimentary coaching sessions on topics such as conscious parenting, mindset coaching on letting things be easier and practical self care. 

It feels like such a gift to be on the receiving end of coaching rather than the one delivering it. I’ve had several coaches over the years but it’s been the longest while since I’ve had anyone supporting me. The insights and shifts I’ve already seen as a result of some of these sessions has been life-changing.

Keep coming back 

Like all new habits, coming back to ease is a practice and to stay consistent with it, I need to remind myself regularly to do so. Of course, as is usually the way, the Universe has pointed me towards some resources to help with this. Annoyingly, I don’t recall who I got these questions from – I’m fairly certain I found them as I was scrolling through Instagram and now have them typed up, printed out and pinned to the wall above my computer screen: 

1. How can I let this be easy?
2. Is there someone else who can help me with this?
3. What’s the simplest way to get this done?

Seeing and asking myself these questions on a daily basis really helps to make leaning into ease a daily practice.

And there you have it, 7 things I’ve been doing in my life and business lately to honour my word of the year.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How To Get Your Business Out Of The Feast And Famine Cycle

How To Get Your Business Out Of The Feast And Famine Cycle

by | May 19, 2021 | Business Growth, Business model, Sustainability

“Sales is an outcome, not a goal. It’s a function of doing numerous things right.” ~ Jill Konrath

In this post, I wanted to talk to you about something I haven’t seen talked about too much online, but that is actually very common, especially amongst the kind of service-based business owners I work with and that is the feast and famine phase many young businesses go through.

You might know what I mean. One month you get a new client (or even 2!) and you have more than enough money — what a high! Then a few months pass by and nothing. If you have some lower priced offers, maybe you scrape by with a few hundred dollars or pounds but other than that you’re firmly in famine status. Then at some point down the line, bam a new client and all is well again. The only problem is that the income for this new client is needed to cover what the last few months of famine cost you and so you’re right back to square one again.

Before you read on, I want you to know that I’ve been there, several times in my years as a coach and business owner, and it’s hard. On one level we’re grateful to be getting any clients at all and on another, we can’t seem to figure out how to get to the holy grail of consistent and sustainable income. We have some idea how to get clients, but we haven’t yet reached that stage where we know deep down inside that if we do more of X, we’ll get more of $$$.

Getting clients still feels a bit hit and miss and, when we do, it can feel more like luck than by design. Having started two different business, one in life coaching and one in business coaching, I’m here to tell you that it is definitely possible and I’m going to share with you 3 key ways to make it happen in your business.

1. Identify what works

Despite the fact that getting new clients can at times feel like a lottery, if you take some time to examine how the clients you have already created came to be, you’ll see a pattern emerge.

For example, nearly every single one of my clients came to me, either because of a referral (someone else told them I was great!) or because of some outreach I did to deepen a relationship with a member of my audience. The bottom line for me is that no 1:1 coaching client I have ever enrolled was created outside of a conversation. Which means I know deep in my bones that if I need to make more money, I need to be having more conversations.

The key is to find your X. The one thing that you know if you do more of, will inevitably result in more sales. I’ll give you a hint, it pretty much always involves cultivating deeper connections with your audience, but the method can vary. For some it might be podcasting, for others creating videos, for others it might be virtual coffee dates, for me it’s complimentary sessions — there are plenty of ways.

2. Clear your paths.

We’ve all heard the term sales funnel. Personally I hate it, the idea of leading my ideal client through an increasingly narrow funnel — resulting in the squeeze (yes the squeeze is an actual marketing term!) is alien to me. The analogy I prefer to use (hat tip: Tad Hargrave) is that of a path.

Imagine your business as a house that sits in a thick and overgrown forest. In order for people to find it, there has to be one or several clear pathways to your front door and once people get there, you need a doorbell that works so people aren’t left on the doorstep wondering why you’re not opening the door.

How do you create and clear these pathways? You look at the journey people need to make from finding out about you to knowing and trusting you well enough to buy from you and you need to make sure that the journey (or path) is free of obstacles.

To give you one example from my business, one path that works very well for me is my content. I create, publish, repurpose and promote content regularly, which then gets shared and found by more people, as a result readers begin to engage with my content, which sometimes means they subscribe to my newsletter (which results in them receiving a welcome email from me with an invitation to have a complimentary session) or I see someone regularly liking and commenting on my content so I reach out to make a deeper connection, usually by offering my support which also will more often than not also result in a complimentary coaching session.

So can you see how I’ve identified my X (complimentary coaching sessions) and I’ve created several paths (content and outreach) for people to access them?

For more on paths, read this post: How Easy is it For Your Ideal Clients to Find You

3. Refine your business model

The third piece of this puzzle is to look at and refine your business model. To illustrate this for you I’m going to give you a concrete example of a change I made to my own business model early last year that has resulted in a huge increase in consistent income.

The income stream in question was my 1:1 coaching packages. 1:1 coaching was (and still is) my main source of income and something I had been steadily creating more clients in (as a result of working on 1 and 2), what I realised during the earlier part of last year is that as a result of my fixed length packages, I would see a boost in income for the few months while my new client paid their instalments and then that revenue would drop off.

This wasn’t working for me on a few levels. Firstly, the time I needed to truly help my clients make a difference in their businesses was significantly longer than the length of my most popular package (3 months) and I was only guaranteed income as long as I was enrolling premium clients every single month. This I realised was not only time-consuming but led to a lot of pressure to be constantly in conversation with people (something, that as a busy and introverted business owner, wasn’t serving me).

After a great deal of thought I switched to a subscription model. This is where clients subscribe to a rolling coaching program that (after a 3 month minimum commitment) they can cancel anytime. The price point is much lower but the income I am now generating from this service is dramatically higher. People are also working for me for much longer – on average between 6-12 months. A simple tweak to my business model (as well as some other key changes) has resulted in more consistent, sustainable and recurring income for my business!


So there you have it, three key ways to move your business out of a feast and famine cycle in 2021.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How to Practice Generosity in Business Without Burning Out

How to Practice Generosity in Business Without Burning Out

by | May 5, 2021 | Productivity, Sustainability

“Compassionate people ask for what they need. They say no when they need to, and when they say yes, they mean it. They’re compassionate because their boundaries keep them out of resentment.” ~ Brené Brown

Being generous doesn’t mean always saying yes

Take control of your schedule

Do less to achieve more

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Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.