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The roadblocks to consistency

The roadblocks to consistency

by | Apr 14, 2026 | Business foundations, Business Growth, Client Creation

The roadblocks to consistency

I want to talk about consistency.

It’s easy to argue the point that consistent revenue and clients come from consistent business growth effort and from continuing to show up, share your work and stay in relationship with the people you serve but in truth, we’re often thinking about consistency all wrong.

How many times have you thought to yourself that if you could just show up more consistently in your business, sharing your ideas, writing, reaching out and connecting with people, things would start to move more easily but then reality lets you down? Same. I used to beat myself up often for not being more consistent, more disciplined, more productive. I would create an annual business plan that on paper seemed flawless but then when it came to execution, I repeatedly found I just couldn’t deliver on what was required of me to achieve the goals I had set for myself.

Something always happens that I haven’t planned for. Getting sick or my menstrual cycle or perimenopause symptoms kicking my butt. My kids getting sick and being off school. Needing to travel to be there for a loved one who is having surgery which has happened twice in the last two years. Sometimes it’s the inevitable heartbreak and despair over world events or extreme weather cutting the internet for whole days and closing down school.

And sometimes, I am just tired or low energy and simply don’t have it in me to follow the plan. I need to take more breaks, sleep in instead of getting up early to exercise, meditate and plan my day.

The difference between how I now handle these situations and how I used to handle them is night and day. Before I would allow these setbacks to completely derail me and when there wasn’t an obvious cause of my inaction, I would take it as evidence of my failings. I would feel bad about myself and sink into a rut, taking even longer to get back on track.

These days, I not only accept that life interruptions and lows happen but I expect them. I make my plans in light of their inevitability and I pay attention to what tends to interrupt my rhythm of showing up in my work.

I have even created a whole framework around them.

That framework is something we use inside The Clearing during our monthly Focus + Priorities reflection, especially when we notice that something we intended to move forward, share or follow through on simply didn’t happen. I also wanted to share it lightly with you here in case it’s useful.

Usually when we plan to do something and it doesn’t get done, there is a specific reason that goes beyond laziness or lack of motivation. I refer to these reasons as roadblocks and I’ve identified seven of them.

#1 Capacity and health
This relates to illness, chronic health conditions, burnout and energy levels. 

#2 Time + Competing Priorities
This happens when we have too many demands on our time, when we have set unrealistic timelines or when other responsibilities take over.

#3 Mindset + Inner Dialogue
This looks like perfectionism, self-doubt, fear of being judged or a feeling of inner resistance.

#4 Clarity Gaps
This is where the next step is unclear. Perhaps the task is too big or vague or we are missing information or support.

#5 Emotional landscape
This might look like overwhelm, anxiety or tenderness resulting in low motivation.

#6 Environment + Systems
This could relate to your workspace or a lack of reminders, structure or systems that support the work.

#7 Alignment
This comes up when we perhaps planned the task out of a “should” or when we realise on reflection that it isn’t actually a true priority.

I’ve found that something quite profound happens when I’ve used this framework for myself and with clients as a lens to look at stalled tasks. More often than not, it becomes immediately clear that the issue does not represent a lack of commitment. It is that a very real and tangible roadblock was present, something that interrupted the rhythm of showing up or moving the work forward. And once we can see that clearly, there is almost always something that can be done to get back on track.

When I do this, sometimes it’s a really simple fix. For example, I failed to carve out time for the task and then my schedule got booked up with calls. The fix? Block out time to work on the task, perhaps the time to write, reach out to someone or share something I have been meaning to publish.

And sometimes it’s trickier. If for example I’m dealing with a hormone issues like fatigue, the fix isn’t always so obvious. But acknowledging what’s going on brings about more self empathy and compassion which in turn helps me to think of small things I can do to feel better, such as getting more sleep or reducing my expectations slightly so that I can still make small progress.

That is very different from simply feeling defeated because tasks went unfinished and not really being sure why.

When we look at unfinished tasks or a lack of obvious progress through the lens of possible roadblocks it allows us to get proactive about support rather than simply applying more pressure on ourselves to just get things done.

Examples of this include:

  • Reducing the number of priorities you’re setting yourself.
  • Breaking tasks into even smaller steps.
  • Creating better structures or systems in place to support your work.
  • Getting support or accountability.
  • Allowing rest or emotional space so recovery time is shorter.
  • Letting go of something that isn’t aligned and freeing up mental space.

I find that this practice helps us to notice patterns with curiosity and compassion rather than judging ourselves or forcing momentum. And when we understand what tends to interrupt our rhythm, it becomes much easier to return to the work and begin showing up again.

And now a question for you. If you think about something in your business that hasn’t moved forward recently, which of these roadblocks might have been present?

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Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Why your income feels unpredictable

Why your income feels unpredictable

by | Mar 31, 2026 | Business Growth, Business model, Conscious business, Strategy, Sustainability

Why your income feels unpredictable

One of the hardest phases of business I’ve been through is what I call feast and famine. That is where you know your business works, to an extent, but income is completely unpredictable. It often feels like a game of chance. Not knowing when the next client or sale will come and just hoping it comes soon.

It was during that time that I often felt like there was some secret other business owners knew about that I had yet to discover. It’s in this space that I see so many business owners fall prey to manipulative strategies that promise to let you in on the secret that will magically bring about 10K months.

If you’re on my list there’s a good chance you’ve already called bullshit on those promises, or like many of the people I work with, perhaps you’ve spent thousands only to figure it out the hard way.

So here’s the thing. There is no secret or magic bullet, but there is what I call your “X”.

That is the lever you pull or the strategy you implement that does bring about more business.

I remember many years ago realising that I’d figured out that when I do more of my X, I get more clients.

My X might not look the same as your X, but they will have one thing in common: connection.

Because here’s the thing that I think on some level we understand but also often overlook.

Revenue follows connection.

Take a moment to let that sink in and feel into what that might mean for you.

For me, things finally started to fall into place in my business when I got consistent with two things: authentic outreach, keeping in touch with my network and having meaningful conversations, and writing long-form content, sharing my ideas and point of view on a regular basis in my newsletter and on my blog. Connection.

But here’s the part most people don’t talk about: there is a lag between connection and revenue.

As you’ll no doubt know, it’s not like we publish a post on Instagram and immediately get a client. It might take months of posting before we start getting any traction at all.

I remember committing to posting weekly blogs and it took nearly a year before people started applying for my coaching and telling me they had found me on Google.

And this lag creates two really common patterns.

1. People give up on or switch connection activities when they don’t see immediate results.

Or

2. They do it long enough to get results, sign a client or two, and then get so focused on delivery that they stop connecting altogether.

Income isn’t random. It follows behaviour. It follows how consistently we connect, how visible we are, how often we reach out.

Because there’s a lag, it’s very easy to misinterpret what’s happening. We stop connecting and nothing changes immediately, so we assume it’s fine. Or we start connecting and nothing changes immediately, so we assume it’s not working. But both of those interpretations are usually wrong.

Stability isn’t built in the week you feel motivated. It’s built in the months you keep going when nothing obvious seems to be happening yet. That doesn’t mean pushing beyond your capacity. It means choosing a rhythm you can realistically hold.

And that’s the part that’s hard. But it’s also the part that changes everything.

If your income has felt unpredictable lately, it might be worth looking back three months instead of three days. Where did connection slow down? Where did it stop entirely?

Because revenue follows connection. It just doesn’t do it instantly.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

The decisions we circle

The decisions we circle

by | Mar 24, 2026 | Big picture, Business Growth, Mindset, Strategy

The decisions we circle

Something I’ve been thinking about a lot lately is decisions. The ones we’re forced to make, and the ones we circle and quietly avoid.

When we’re building a business, we make decisions all the time. What to write about, what offers to create, what to charge. Many of these get made simply because they have to. We have to write something. We have to offer something. We have to charge something. So we decide and move on.

But then there are the decisions we circle. The ones we revisit over and over. The ones we half-make and then soften. The ones we never fully land on.

Decisions like: what problem we solve and who we solve it for. What our message really is. What our marketing rhythm should look like. Which offer is the core one we’re actually building around.

Instead of deciding, we circle. And when we circle, we tell ourselves we’re being thoughtful, reflective, open. But what I’ve realised lately is this: when we put off decisions, we also put off the outcomes that can only come from holding those decisions over time.

If we don’t decide who specifically we serve, we don’t get to experience what it feels like to truly speak to someone and have them immediately know we’re talking about them. If we don’t decide on our message, we never see what happens when we repeat it long enough to become known for it. If we don’t decide on a rhythm of connection, we never discover what six months of consistency could actually lead to.

We stay busy. We stay reflective. But we don’t give anything long enough to compound.

I see this often with business owners who are no longer beginners. Their work is good. Their offers are solid. They’ve had clients. There’s proof that it works. But the foundations keep shifting because decisions aren’t being held, and without that steadiness, nothing really builds.

It can feel like inconsistency. Like unpredictability. Like something just isn’t clicking. But often it isn’t a capability issue. It’s a commitment issue.

There’s something quietly powerful about deciding and then staying with that decision long enough for it to mature. Long enough for your audience to recognise you. Long enough for relationships to deepen. Long enough for momentum to build.

And maybe that’s the part we underestimate. Not the making of the decision, but the staying with it. The not tweaking it next month. The not softening it when engagement dips. The not rethinking it every time doubt creeps in.

Because decisions only lead to traction when we give them enough time.

So I’m curious. What decision have you been circling lately that might bring more momentum if you simply made it and held it? Feel free to hit reply and let me know. 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Behind the scenes of my personal business growth journey

Behind the scenes of my personal business growth journey

by | Feb 24, 2026 | Business Growth, Conscious business

Behind the scenes of my personal business growth journey

I recently found myself reflecting on my business journey within the context of my Sustainable Growth Framework, Root, Rise and Bloom, which I can assure you has been far from plain sailing.

Clients are often surprised when I share some of the ups and downs of my path, so I thought it might be helpful to tell a bit of that story here.

I didn’t start out as an entrepreneur. After university I was very career driven and spent well over a decade climbing the ladder in comms and project management in the charity sector.

When I decided to walk away from that career to become a life coach in 2012, I had very little idea how I was actually going to make money. I threw myself into blogging, which I loved, but after two years of not earning any money, it became clear that passion alone wasn’t going to sustain me.

That’s when I hired my first business coach.

I worked with him for around eight months, for the rather eye-watering price of $17k.

Crushing the Root stage

Looking back, that period was very much my Root stage, and a lot of what I teach today grew out of the work I did with that coach.

I was full of ideas and possibilities, but completely naive about what getting clients actually involved. One of the first things my coach had me do was fire a “client” I’d been coaching for free for two years. Imagine.

At the time I wanted to do it all. Write a book. Speak on stage. Host a retreat. Create an online course. Run a group programme. You name it, I wanted to do it.

But again and again, he brought me back to one thing: conversations.

In our weekly sessions, he would ask me to open my calendar and show him how many conversations I had booked. Gift sessions, virtual coffees, work together calls. If there were none, we focused on who I could reach out to and how to invite them into conversation.

During that time I ran a 77 Call Challenge, offering 77 free coaching sessions to people in my audience, which I had built through two years of blogging. That year was intense. I coached all day, every day, Monday to Friday. Some days I had five sessions back to back.

I learned an enormous amount. I honed my skills as a coach, deeply understood what people struggled with, and saw clearly what needed to be in place for real change to happen. I also gained paying clients.

That first year, I made 15k. At the time it felt disappointing, especially given the investment I’d made in support. But when I compared notes with others on my life coach training, I realised just how unusual it was to make anything at all in year one. I was the only trainee on my course with paying clients.

In hindsight, that was my Root stage in a nutshell. Focused. Relational. Built on conversations rather than offers. And crucially, it was where I figured out who I liked to work with and what kind of work I wanted to do.

Starting over

A few years later, after stopping work with that coach, I allowed the noise of the online world to creep back in. I was still making money, but it felt inconsistent and unreliable.

Around the same time, it became clear that life coaching wasn’t where my passion lay. Business coaching was. A realisation I wouldn’t have reached without all the coaching I’d done during Root.

In 2017, just months after my first son was born, I launched a completely new business.

2017 and 2018 were tough. I didn’t even track my income in 2017 because it was so small. 2018 became what I now call my burnout year. Hustling hard while being a stay-at-home mum to a baby took its toll. I even did VA work on the side to cover my share of the bills.

At the time it felt like failing. Looking back, it was pivotal.

This was the stage where things weren’t falling apart, but they weren’t stable either. I had proof that my work mattered, but not the consistency to relax into it.

Transitioning to Rise

By 2019, I knew something had to change.

I made myself one simple promise: I wouldn’t launch anything new. Instead, I would double down on what I knew worked. Reaching out to people, offering gift sessions, and creating meaningful content consistently.

That year ended up being my best financially at that point, around 21k.

From 2020 to 2021, I continued to focus on visibility and connection. I strengthened my marketing by repurposing content, using paid promotion, and building relationships with colleagues whose values aligned with mine.

By the end of 2021, I had more than tripled my income.

This was my Rise stage. Less scrambling. More intention. Strengthening what already worked rather than constantly chasing something new.

Hello Bloom

From 2022 onwards, my income and client load have grown steadily year on year.

During this time, I put systems, processes and support in place so I could deliver my work without being buried in admin, tech, or the endless fiddly bits of running an online business.

Business was good.

And then something else happened that I didn’t expect.

With things working so smoothly, I started to feel a little uninspired. Not ungrateful, just under-stimulated. Some of my drive and creativity dulled.

That changed this year, when I completely overhauled my business model. I feel energised again, curious, and genuinely excited about what this next phase will bring.

Today, Bloom for me is about continuing to grow while giving less of myself away. Creating income that isn’t solely dependent on my live presence. Building something that supports my health, physically, mentally and financially.

My word for 2026 is HEALTH, and my business needs spaciousness for me to live into that. I’m here for it.

How long success really takes

When we look at successful businesses, we often assume it’s always been that way. In reality, it took me from 2012, when I first thought about starting a business, to 2021 to truly reach Bloom. That’s nine years of trying to make it work.

I could beat myself up for not getting there faster. But during that time I changed businesses, moved house three times including a full renovation, and birthed and raised two incredible boys.

So there’s no beating myself up here. Just a quiet knowing that real, lasting success takes time to build, and deep gratitude for the journey.

If any part of this story resonates with where you are now, I want you to know that you’re not behind. You’re in the journey, and from experience, that always feels messy while you’re in it.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

A New Way to Understand The Business Growth Journey

A New Way to Understand The Business Growth Journey

by | Dec 9, 2025 | Business Growth

A New Way to Understand The Business Growth Journey

I’ve been working quietly behind the scenes on something I’m really excited to share with you. But before I introduce it, I want to give you a bit of context.

Recently, I’ve felt a little stuck in my business. Not broken. Not unhappy. Just a bit flat. My income has been steady. I’ve worked with incredible people. I’ve felt grateful for this work most days. And still, something felt missing. I’d been teaching the same topics in the same way for a long time, and it had been a while since I’d felt truly inspired or creatively stretched.

That’s shifted. I can’t pinpoint one single reason. It’s probably a mix of things. But I haven’t felt this energised or creatively alive in my business for a long time. Being in the mastermind I joined has played a part in that. It’s pushed me to look more closely at my own business, what’s working, what’s not, and what’s actually needed at the stage I’m in. And doing that has helped me look at the whole business journey with fresh eyes.

From that reflection came something new.

I’ve created a Sustainable Growth Framework. It maps the journey from starting out to building a stable, profitable, grounded business in a way that feels clear and workable rather than overwhelming.

As you already know, this journey isn’t straightforward. Every single one of us faces seasons of doubt, confusion, momentum and growth. Even the most established, even the people who look like they have it all together from the outside. My hope is that this framework helps you locate yourself within that journey and understand what’s needed right now rather than trying to do everything at once.

The framework outlines three phases: Root, Rise and Bloom

(Yes, these are the names of my three new programs).

Here’s what they each represent.

Root is the first phase. It’s where you’re becoming a business owner. Not just someone with skills or a qualification, but someone who is beginning to step into the identity of “this is my work and this is my business.” Root is where you start developing clarity, confidence and structure. It’s also a stage where things can feel messy, slow or uncertain. So much of this season is internal. You’re not just defining what you do. You’re learning how to show up for your business, make decisions, talk about your work and connect with people in real ways.

Rise is the second phase. It’s where things start to click, but not consistently. You know your work matters. You’ve had clients. You’ve seen signs of traction. But there’s still a gap between what you know you’re capable of and what’s happening day to day. Rise is about strengthening the right things, simplifying the rest and building the rhythm that finally brings steadiness to your work and income.

Bloom is the third phase. It’s where your work is established, trusted and in demand. You’ve built something real. Clients come because your reputation, message and presence are working. People know what you do and value it. Bloom isn’t the stage where everything feels easy. It’s the stage where your success begins to stretch you. You’re holding a lot. And you may be realising that the way you’re working isn’t sustainable if things continue to grow.

And just to be clear: these phases don’t correlate to how long you’ve been in business. I’ve met people in Bloom who are fairly new in business but experienced rapid growth, and people in Root who’ve been at this for years. There is no hierarchy, no judgement. Just different needs at different moments.

What I’ve seen over and over again is that each phase requires different strategies. What works beautifully in one phase won’t land at all in another. And often the frustration or stuckness people feel comes from focusing on something that isn’t the priority right now.

You might already have a sense of where you land. And if you’re not sure, I’ve made something to help.

The Sustainable Growth Quiz.

When you complete it, you’ll learn which phase you’re in and you’ll get access to a guide created specifically for that phase. It outlines what’s important right now and what isn’t, so you can stop scattering your energy and start focusing on what will actually move your business forward.

I’ve spent weeks creating this and testing it, and I’ll be honest, I’m still a bit nervous to share it. I’ve never made a quiz before and oh my, it’s been a learning curve. But I’m proud of it. And I hope it’s genuinely useful.

You can take the quiz by clicking the button below. 

TAKE THE QUIZ

If you have the time, I’d love to hear what you think in the comments below. Let me know whether the phase resonated and whether the guide felt supportive. I don’t expect everyone to comment, but even a handful would help me know whether this is landing in the way I intended.

DO YOU WANT TO ROOT & RISE IN 2026?

If you’re interested, I’d love you to check out Root & Rise. My two, year long programs in 2026 designed to help you grow your business with clarity, ease, and integrity.

Head to www.carolineleon.com/mastermind for all the details.

Two Business Mindset Shifts That Changed My Year

Two Business Mindset Shifts That Changed My Year

by | May 28, 2025 | Business Growth, Mindset

Example of quick birthday sale email that brought in 1000 euros

Two Business Mindset Shifts That Changed Everything for Me

I want to share with you two big business mindset shifts that happened for me recently in the hope that it might spark a shift in perspective for you.

I learned many years ago—albeit quite late in life—that sometimes, when we are stuck in struggle, all that is needed to change EVERYTHING is a shift in perspective.

Why Perspective Matters in Business

A really simple example I always use to illustrate perspective is that two people can look out of a window and see heavy rain and one person can feel miserable about it and another person can feel happy about it (I’m the latter!). When we see this, we know then that rain, in and of itself, is neither a good nor a bad thing. What matters is our view of it. Our perspective.

What’s exciting is that when we change our perspective, it changes how we feel. And when we change how we feel, it changes what we do and how we show up.

We so often cling to supposed truths and deeply entrenched beliefs for dear life, even when doing so isn’t serving us. When we can see things differently, everything feels different—and when that happens, it can be a total game-changer for how we show up.

This is why, when I work with clients and they are struggling with something, I go straight to perspective and I ask:

Is the way you are looking at this causing you to feel some sort of way about it?

Mindset Shift #1: From Selling to List Building 

Allow me to share two shifts in perspective I’ve had recently that have changed my entire outlook on my year ahead.

At the end of last year, I wrote my business plan. I did so with a very specific financial target in mind. My plan was centred on how many clients and group/workshop participants I needed to get over the year to hit my goal. Which makes sense on one level—but I realised recently how short-sighted I was being.

My business model centres on four key offerings: 1:1 Coaching, my yearlong group mastermind, smaller group programs (which I only introduced last year), and workshops. My group mastermind and 1:1 are quite steady in terms of numbers, and once the mastermind starts, I know what my monthly income will be from that for the rest of the year. So if I want to increase income (or so I was telling myself), then my only option was to run more workshops and group programs and get more people into them.

Part of my plan for this month was to launch a new workshop, and a week or so ago I took several steps toward making it happen (dragging my feet along the way). I mentioned it in a newsletter to gauge interest (something that usually motivates me to move forward with the plan), I wrote an outline for the workshop, created a promo graphic, and I even worked on the sales page with my favourite copywriter.

As I considered the content, I figured it would require at least 2 x 90-minute teaching calls and probably a 60-minute Q&A call. I usually charge €50 for these, even though I acknowledged to myself some time ago that this price was too low for four hours of workshop time.

Then last week, when it came time to actually launch it, I just couldn’t do it. I actually said out loud at my desk: “I don’t want to do it!” The level of resistance I felt was huge. So much so that I abandoned the task of launching and decided that I would either abandon the idea altogether or simply do one 90-minute workshop for that price point at a later date. I immediately felt better.

You see, here’s the thing: I typically get, at best, around 20 paying people per workshop I run, and give away— to my clients and mastermind participants—another 35 free spots. Twenty people at €50 is €1,000. And as I considered all of the time it would take me to launch and market the workshop, design the workshop content, and deliver the workshop, €1,000 just wasn’t enough to motivate me to do it. And that was if I made €1,000. Given it was quite a techy topic, the chances are that fewer than 20 people would sign up. Meaning I might make €500–800 for all that work!

I had got so caught up in my thinking that I couldn’t see the wood for the trees. Thoughts like “it won’t be useful if it’s not got tons of teaching AND space for Q&A” and “if I charge more than €50, people won’t sign up.” So there I was, stuck with a set of beliefs that weren’t serving me and that were making me want to do anything BUT launch this damn workshop.

Realising all of this, I came to the conclusion that I would either postpone the workshop indefinitely OR I would run it as a single 90-minute session for €50.

From the space that had now been created inside me, the first shift happened. First of all, I could breathe again and felt light and joyful. Then, later that same day, I had a mastermind call (I joined a mastermind myself this year to support me in getting my business to the next level).

The topic of the mastermind call was audience and list growth, which is one of my strategic priorities for the year. I was excited to dive in and it didn’t disappoint—the coach who hosts the mastermind shared her best ideas for list growth, as did everyone else on the call. My mind was ablaze with ideas and then it hit me.

I realised that I had created a business plan so focused on selling this year to hit my financial goal that I wasn’t going to have time to take action on actually growing my list. That’s when I had my epiphany:

What if, instead of hustling to get people into my workshops and programs, I focused on list growth instead?

It was one of those moments where everything shifted—my whole plan for the year and, most importantly, my feelings about my plan! Whereas before I felt a certain sense of dread about marketing and launching so many things, I suddenly felt excited about all the amazing free things I could offer for people to find me and get to know me better—knowing that with a bigger list, it would be easier to fill my workshops next year! It seems so obvious now but I just couldn’t see it before.

With this shift in perspective, I felt so much lighter, so much more creative. Content ideas started flowing again and I felt excited about my work again.

Mindset Shift #2: From Heavy Launching to Light Selling

A few days later, it was my birthday (this is where shift #2 kicks in!). I had planned to head into the city with a friend to go shopping for new yoga clothes and have a nice lunch. My friend was due to pick me up at 9:30 a.m., and so once I awoke, I needed to get ready for the day ahead and get my boys up, fed, dressed, and off to school. It was going to be a busy morning—and then I had a thought!

Oh, it’s my birthday—what if I host a birthday sale for my subscribers?

Part of me thought it would be impossible to get it set up before my friend arrived, but I wanted to try! I had done sales before, so I had emails I could use and the infrastructure already set up. In 20 minutes, and with five minutes to spare before my friend arrived, I had sent the sale email!

Over the course of my birthday and the next day, sales of my workshop replays and bookings of gift and discounted coaching sessions came in. I couldn’t help but laugh as I thought about how heavy I had felt just a few days prior about how much work I was going to have to do to launch my workshop.

In the end, I made just under €1,000 on the sale. I couldn’t believe it—€1,000 for 20 minutes of work versus what I might have made (or probably less) for a workshop that would have taken me about 30 hours to launch, create, and deliver. I have no doubt that my first shift is what gave me the idea and the energy to execute the sale.

Questions to Spark Your Own Shift

These two shifts have changed everything for me, and since having them, I’m having so many ideas about other things I could change in my business to make my life and work more easy.

Now I know it’s not always easy to create a shift in perspective, but I’ll leave you with a few questions that might spark some inspiration when you are feeling in struggle:

What about this could I do differently?

How could this be easier?

What if I ripped up the plan and did something else entirely?

What ideas or beliefs about myself or my business am I holding onto that aren’t serving me?

Let’s Talk

If you have any questions about what I’ve shared here, don’t hesitate to let me know in the comments.

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