fbpx
The decisions we circle

The decisions we circle

by | Mar 24, 2026 | Big picture, Business Growth, Mindset, Strategy

The decisions we circle

Something I’ve been thinking about a lot lately is decisions. The ones we’re forced to make, and the ones we circle and quietly avoid.

When we’re building a business, we make decisions all the time. What to write about, what offers to create, what to charge. Many of these get made simply because they have to. We have to write something. We have to offer something. We have to charge something. So we decide and move on.

But then there are the decisions we circle. The ones we revisit over and over. The ones we half-make and then soften. The ones we never fully land on.

Decisions like: what problem we solve and who we solve it for. What our message really is. What our marketing rhythm should look like. Which offer is the core one we’re actually building around.

Instead of deciding, we circle. And when we circle, we tell ourselves we’re being thoughtful, reflective, open. But what I’ve realised lately is this: when we put off decisions, we also put off the outcomes that can only come from holding those decisions over time.

If we don’t decide who specifically we serve, we don’t get to experience what it feels like to truly speak to someone and have them immediately know we’re talking about them. If we don’t decide on our message, we never see what happens when we repeat it long enough to become known for it. If we don’t decide on a rhythm of connection, we never discover what six months of consistency could actually lead to.

We stay busy. We stay reflective. But we don’t give anything long enough to compound.

I see this often with business owners who are no longer beginners. Their work is good. Their offers are solid. They’ve had clients. There’s proof that it works. But the foundations keep shifting because decisions aren’t being held, and without that steadiness, nothing really builds.

It can feel like inconsistency. Like unpredictability. Like something just isn’t clicking. But often it isn’t a capability issue. It’s a commitment issue.

There’s something quietly powerful about deciding and then staying with that decision long enough for it to mature. Long enough for your audience to recognise you. Long enough for relationships to deepen. Long enough for momentum to build.

And maybe that’s the part we underestimate. Not the making of the decision, but the staying with it. The not tweaking it next month. The not softening it when engagement dips. The not rethinking it every time doubt creeps in.

Because decisions only lead to traction when we give them enough time.

So I’m curious. What decision have you been circling lately that might bring more momentum if you simply made it and held it? Feel free to hit reply and let me know. 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Please don’t disappear

Please don’t disappear

by | Feb 17, 2026 | Big picture, Conscious business, Ethical

Please don't disappear

Watching the world right now has left me speechless. Every time I’ve sat down to write, any business topic I considered sharing has felt trivial in light of the suffering we are witnessing.

We are living through a moment of profound violence and rupture. Years of ongoing genocide live streamed to our phones. Videos of innocent civilians shot in the street for exercising their right to peaceful protest. Journalists targeted and intimidated for telling the truth. Families torn apart. Entire groups of people dehumanised and demonised because of the colour of their skin or their desire for a better, safer life. The rise of fascism is no longer abstract or theoretical. It is visible, organised, and moving frighteningly fast.

To witness this is a lot to hold.

I have felt grief, rage, fear and utter disbelief. A sense that the ground beneath us is no longer solid. That what once felt unthinkable is now being normalised in real time.

Alongside all of this, there has been a quieter question, one I hear echoed again and again in my work.

What does it mean to talk about business at a time like this?

I see thoughtful, conscious business owners struggling to focus. To create. To sell. People questioning whether it is ethical to want stability, income, or success when there is so much suffering in the world. People going quiet because they do not want to be seen as frivolous, complicit, or disconnected from reality.

I want to name that this response makes sense.

This is what happens when people with compassionate hearts and intact moral compasses are exposed to ongoing injustice and violence.

But this is not the whole story.

Alongside the horror, I am also witnessing so much hope. People mobilising around their neighbours and communities. Mutual aid networks forming and strengthening. Ordinary people showing up for one another, refusing to look away. Acts of courage that will never make headlines, but matter deeply all the same.

There is fear. And there is also resistance.

And in this context, I want to be explicit about something that matters deeply to me.

When businesses rooted in care, ethics, and collective wellbeing go quiet or disappear, it creates even more space for those who are willing to exploit fear, amplify division, and prioritise profit over people.

In a piece I wrote years ago called Conscious Business: What It Is and Why It Matters, I shared my vision for a better world and the role conscious business plays in shaping it. In that piece I wrote:

“Imagine for a moment a world where business was a force for good rather than greed. A world where the primary concern of business was the betterment of humanity and the furtherment of equality, health, and wellbeing for all people. A world where business owners genuinely care for their clients and customers and have their absolute best interests at heart. A world where the business owners who operate with the highest levels of integrity are the most prosperous. A world where meaningful business takes priority over the meaningless.

This is the world of conscious business. When we change the way we do business, we change the world.”

A world where the business owners who operate with the highest levels of integrity are the most prosperous. Sit with that for a moment.

It is precisely in moments like this that businesses committed to positive impact, that care for people and planet and integrity must thrive. These must be the businesses with reach. The ones shaping narratives and culture.

This is why I believe that your business thriving is not a luxury. It is a necessity.

Where money flows matters. Who holds resources matters. Who has the capacity to keep going, to support others, to fund care, and to choose values matters.

This is what I mean when I say: when we change the way we do business, we change the world.

Not in some grand, idealistic sense, but in the everyday choices about how we earn, how we sell, how we treat people, and how we refuse to replicate the very systems we are resisting.

And it is not only how you do business that matters. It is what you are doing with your work. The coaching. The healing. The therapy. The teaching. All of it contributes to a better society. A kinder, more compassionate, healthier world.

I am not here to pretend everything is fine or to offer business as an escape from reality. I am here to build, and to support others in building, work that contributes to the kind of world we actually want to live in.

Hope, for me, is not passive optimism. It is active participation. It is choosing to keep showing up, to keep resourcing ethical work, and to support those who care to succeed. 

This is not business as usual.

This is business as a practice of care, resistance, and possibility. I hope you are with me.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

How I’m setting myself up for the year

How I’m setting myself up for the year

by | Feb 11, 2026 | Big picture

How I'm setting myself up for the year

Back in December 2025, I did a fair bit of business planning because I facilitated business review and planning co-working calls for three separate masterminds. That gave me plenty of time to work on my own business, and then even more time as we tackled it inside the mastermind I joined too.

And even with all that time, my plan still feels a little hazy.

So I’ve been taking all the ideas and thoughts I captured in those sessions and working them into something that reflects my actual capacity and my overall goals for the year. It’s still a work in progress, and I’m very aware that plans change, but I like to start the year with my main priorities decided and key dates in the diary.

Once I’m back in delivery mode, the free time to ponder the plan becomes scarce.

Having dates in the diary for the whole year is key for me. That’s how my plan stays alive in the day to day, rather than living inside a spreadsheet or document that I forget to look at.

Planning holidays before anything else

This is also the time of year when I like to block off holidays. That usually includes a summer holiday, this year we’re planning a mountain biking trip in Andorra, a break around Easter while the boys are off school, an early June girls trip with one of my best friends and her daughter that we’ve done for the past few years, trips to see family in the UK and my dad in Germany, and the Christmas break.

With a full year of group program calls and client sessions, I know that if I don’t plan these ahead of time, I’ll struggle to take the time off.

I also go through my kids’ school calendar and my husband’s work calendar and, where I can, I take off national or regional holidays too. I never used to do this and would then kick myself when both my boys and my husband had the day off and I was working because I hadn’t planned ahead.

Planning rest and downtime first, rather than as an afterthought, is central to how I approach building a sustainable business.

Mapping January content and operations

January is always a big month for me. I usually have a flurry of last-minute applications for my programs, alongside kicking those programs off, which means a lot of onboarding and call preparation. It’s also typically a time when I receive more applications for 1:1 work, which all need processing.

If I’m not careful, it’s easy to let my marketing slip during this period.

I plan out my January content and my business operations in advance, so that I’m not scrambling to get things done and I have a calm, grounded, step-by-step plan in place.

Cleaning and organising my office

I’m very aware of how lucky I am to have my own office for my work, and it’s a space I genuinely love. That said, I’m not going to lie, it can get messy and cluttered.

One of my favourite things to do at the start of the year, before work properly begins again, is a big tidy and clean.

It might sound silly, but physical order really helps me think straight. When my desk or working space is cluttered, it affects me more than I’d like to admit. Starting the year without the visual noise that’s built up over time feels essential for me.

Attempting inbox zero

My inbox is quite possibly my greatest business challenge.

It’s one of those things I don’t hear people talk about very often, but keeping on top of mine when I’m busy with calls can feel almost impossible. If you’ve ever sent me a message and not received a reply, that’s usually why.

In the quieter window before I’m fully back at work, I chip away at it daily, trying to get to a place where at least the most important messages are dealt with.

I don’t know if this sounds like a lot to be doing during the “holidays”, but for me it’s just a bit here and there. Small, intentional pockets of time so that I can start the year feeling calm and grounded rather than already behind.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Rethinking Your Business Non-Negotiables

Rethinking Your Business Non-Negotiables

by | Jun 11, 2025 | Big picture

Rethinking Your Business Non-Negotiables

Rethinking Your Business Non-Negotiables: Prioritising What Really Sustains You

Have you noticed that there are some things in your business that are considered business non-negotiables? Meaning you’ll show up for them come rain or shine, even when you’d rather be doing anything else.

Client sessions, for example, are one of the things in my business I show up for no matter what. I plan around them, prepare for them, and hold that time sacred. And rightly so—they’re the heart of what I do.

If you’re anything like me, however, there are days when you just feel like hiding under the duvet (I think it’s an introvert thing), and the last thing you want to do is talk to people… yet, even on those days, you can bet I turn up to my client sessions with my game face on, mustering all the energy I’ve got for the person in front of me.

Recently in a mastermind call (I joined a business mastermind group myself in 2025!), the coach said:

What would it take for your content creation to be as much of a non-negotiable as your client sessions?

As someone who has been struggling to stick to my once-a-week newsletter schedule, I haven’t been able to get her question out of my mind.

Why is it that some things feel like non-negotiables in my business and others don’t? Business activities that are just as important as client sessions but feel much easier to put off.

The backend tasks. The outreach. The content creation. The systems maintenance. The inbox. The quiet behind-the-scenes work that doesn’t always feel urgent, but is absolutely essential to long-term sustainability.

I can’t help wondering what would shift if we treated those actions with the same level of commitment as a client session?

If following up with a potential collaborator… or writing your newsletter… or reviewing your finances was something you just did—without the internal back-and-forth?

This isn’t about rigid routines or being in a mode of hustle. It’s about recognising what truly supports our business and honouring that with our time and attention.

The Difference Between Urgent and Essential

Part of the reason these tasks often get deprioritised is that they rarely scream for our attention. There’s no external accountability, no set appointment, no one waiting on the other end of a Zoom link. No one to let down (but ourselves).

But that doesn’t mean they’re not as important.

The most sustainable, easeful businesses are built on the quiet consistency of internal commitments. The weekly newsletter. The regular outreach. The financial tracking—even (especially) when income feels sparse.

These are essential tasks.

I’ve seen first-hand how prioritising working in the business (client sessions and service delivery) at the expense of working on the business (e.g. content and outreach) leads to a slowdown in growth.

In 2024, I got so busy working in the business, delivering sessions and group program calls, that I let priorities like writing my newsletter and keeping in touch with people slide. As the year closed, the number of 1:1 clients I had on my books had dropped to its lowest number in 4 years. I don’t believe this is a coincidence.

Why Client Work Feels So Non-Negotiable

It makes sense that client sessions come first. They’re:

  • Time-bound and scheduled

  • Tied directly to income

  • Connected to your sense of service—you don’t want to let anyone down

But what if your content, your visibility, your outreach were also seen as acts of service? What if they were just as crucial to your ability to show up for your future clients as a session is for the ones you already have?

When we only focus on the urgent and consistently fail to show up for the essential, our business will at best, cease to grow; at worst, slowly die. That might sound dramatic but it’s not.

I remember years ago looking at six-figure business coaches like George Kao and Tad Hargrave and wondering why they worked so hard on marketing when they already had huge audiences and were fully booked. I soon came to realise that they prioritise their marketing so that they stay fully booked.

Making Time to Work On the Business, Not Just In It

If you want to rethink and recommit to your non-negotiables, here’s what I recommend:

1. Identify Your Core Non-Negotiables

Not everything needs to be sacred—but some things do. Choose 2–3 actions that you know you need to be doing on a regular basis to move your business forward. That might look like:

  • One newsletter a week

  • Two personalised outreach messages

  • A Friday CEO check-in on finances

  • Time blocked for creating new products and services (or working on that sales page!)

2. Choose and Commit

Once you’ve identified your non-negotiables, pick one you’d like to focus on for now. As tempting as it is to try and start being consistent with several things all at once, I know from personal experience that this is just setting yourself up to fail.

It’s easier to add in one new non-negotiable and get consistent with that before adding any others.

Once you choose your non-negotiable for now, head to your calendar and block out the time. Make the slot recurring every week if you have to. The key is to protect that time. Don’t book over it. Don’t shrink it to the margins of your day. Give these actions the structure and respect you already give your client work.

3. Build in Accountability

I know how hard it is to stick to our plan when we’re the only one watching. You might think I just make a plan and stick to it when nothing could be further from the truth. In fact, over the past 12 years of working for myself, I’ve had to learn ways to keep myself accountable. My favourite ways are:

  • Announcing my commitment to my audience. For example, telling you right now that I’m recommitting to my weekly newsletter schedule. You heard it here first!

  • Doing regular co-working sessions. At the beginning of this year, realising how much more work I got done inside the monthly Cabin Intensives I attend, I reached out to Cabin host Daniela and asked if she would let me host a second monthly intensive. She said yes, and now I do 2 half-day co-working Cabin Intensives a month. I can’t tell you how much more work I get done.

  • Use your calendar. I’m always surprised by how few people schedule their most important activities. I’m a huge advocate of creating and following an ideal schedule.

  • Tell a business buddy. Just telling one other person what we plan to do and then making the commitment to circle back and update them on how we got on can work wonders for our motivation.

4. Let Go of Perfection

Sometimes the very reason we find it hard to follow through on something is because we’re making more of it than we need to. We’re trying to be perfect, which only stops us from doing anything!

If we’re striving for perfection, it’s likely we’ve attached an outcome to the task at hand. For example, this piece of content has to make people want to hire me. With thoughts like that, it’s no wonder that we buckle under the pressure. So what if you just took the pressure off and went with good enough for now?

Let Your Business Evolve With You

Non-negotiables can change. What worked for you six months ago might not make sense now. As your business shifts, your time, energy, and focus will too. That’s not a failure—it’s just feedback.

So take a moment to ask yourself:

What actions do I know support the long-term health of my business—but haven’t been treated as essential?

Pick one. Just one. And this week, show up for it like you would for a client.

No debate. No rescheduling. Just presence, commitment, and trust that it matters.

Because it does.

Leave a comment and let me know what your non-negotiable is and how you get on. I’d love to hear.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Is It Time to Consider the Big Picture of Your Life + Business?

Is It Time to Consider the Big Picture of Your Life + Business?

by | Sep 21, 2022 | Big picture

We are well into September and it’s precisely this time of year, as we near the end of quarter 3 and the start of 4, that I like to check in with my life and business to see if I’m on track to have the year I set out to have and more importantly to make sure that I am living the life, I want to live.

There are a few reasons I like to do this now. Firstly, the back-to-school vibe that’s in the air gives me renewed energy and excitement for the season ahead and also let’s be honest, trying to do our reviewing and planning in December (along with the holidays and all the stress that can bring) is sort of bonkers.

Instead, starting in September, I like to take my time and spend an hour here and there, looking at the big picture of my life and business with plenty of time before the holiday season hits. That way, when the year ends, writing up my goals and business plan for the year ahead is a pretty quick and simple task.

As I do this work, I thought it might be helpful to share with you what I’ve been up to.

Reviewing my offerings 

Over the last few weeks, I’ve been reviewing my business model and contemplating what, if any, new products and services I might want to birth in 2023. I also look at which products or services I may want to retire. 

I’ve already closed down my Back to Basics monthly subscription, to make space for new things I want to do next year. It’s always hard to let go of offerings you have created, especially when they’re bringing in money and have paying customers, but I learned many years ago that if I want to call in my true heart’s desires, I have to be willing to make space by letting go of that which no longer serves me. 

What has informed my thinking here is looking at my business model to figure out what makes most sense from a sustainability point of view. That means looking at my offerings from the point of view of how much time and effort they take versus the income they bring. If the former greatly exceeds the latter or I know that for the same amount of time, I could bring in more, I know that it’s time to make a change.

Tracking my finances

I track and review my finances on a monthly basis because I believe that, like anything, our finances thrive when we give them our loving attention and whither when we bury our head in the sand and pretend like they don’t exist.

Around this time of year, I can safely estimate what my end of year income and expenses will be. This helps me to set future financial goals that are rooted in reality rather than setting pie in the sky targets that I inevitably never reach.

Armed with this knowledge, I can do the maths to figure out what I want to make next year and how many of each of my products and services I would need to sell to make that happen.

Loosely thinking about my vision and goals for 2023 

I’ve also been giving myself permission to tap into my goals and dreams for 2023. Not just business but generally. Asking myself questions like: where do I see myself and my family next year? What are my priorities? What didn’t work this year that I would like to change? 

As I start to gently consider how I want my business to run next year, I can’t help but consider the life I want to live. That includes things like the number of hours I want to work each day and the number of days I want to work each week. How many holidays do I want to have a year and how much time do I need for my personal hobbies and fitness activities?

Given that I’ve been doing this kind of reflection for years, my business model is pretty well set up for having a healthy work life balance. However, it is very reliant on my 1:1 coaching practice, something that I’m giving more and more thought to is how to reduce my reliance on my 1:1 income and start bringing in more solid revenue from group offerings and digital products, thus allowing me to make more per hour of my time.  

Resistant to planning? 

I love doing this kind of thinking and nothing gets me more excited than a fresh page in a notebook and the intention to make new plans. I do know, however, that not everyone shares my same passion for planning.

With this in mind, if you are someone who typically avoids planning, I would encourage you at the very least to spend some time tapping into what isn’t working for you right now and what needs to change as well as what has worked well over the course of the year and how you can best make the most of that going forward.

Above all I would suggest that you give yourself permission to dream. I truly believe that we are all powerful creators and that when we put our minds to whatever it is that we want to create, magic happens.

Over the next few months I’ll be running several workshops on Creating a Sustainable Business model plus a 2-part Business Review and Planning Workshop. To receive dates and registration details, be sure to subscribe to my Soulful Strategies Weekly here.   

 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Five Things I Ask All New Clients To Do

Five Things I Ask All New Clients To Do

by | Sep 15, 2021 | Big picture, Business model, Planning

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

~ Abraham Lincoln

After opening up a number of new coaching spots on my calendar, resulting in having several first sessions with new clients. It dawned on me that it might be useful to share with you the five things I always focus on with new clients to make the best use of our time together. These are, in my opinion, five of the most important things we need to work on to ensure the best chance of success. I should warn you this is a long one but definitely worth working through.

1. Activate your network

Nine times out of ten, one of the pieces of homework to fall out of the first session with a new client is to do my outreach challenge in order to activate their network.

We all have a network, whether we think we do or not. Our network includes all sorts of people:

  • Colleagues — people we are working with or have worked with (either in a former job or with our current business),
  • People in our audience — our followers, subscribers and consumers of our content,
  • Our clients — former, current and potential,
  • People we admire — the people in our industry who we follow, our mentors, the people who inspire us.
  • Personal — friends, family and general supporters of our work.

When we are busy working on our business, we tend to let some of these relationships go quiet, we forget to keep in touch and as a result our network becomes dormant. Activating our network means keeping these connections alive. Reminding people that we are here. Being of service to our network and becoming front of mind for people. This way they are more likely to think of you when someone they know is struggling with the very struggle you help people to overcome. It not only makes good business sense but it also feels good to be connected.

The challenge in a nutshell is to reach out to 50 people in 7 days simply just to check in, free from agenda and with the sole purpose of connecting or re-connecting. For the full instructions (which I highly recommend you follow if you want to take on the challenge) click here. Be sure to watch this video before getting started.

2. Set up your ideal schedule

When people first start working with me it’s quite common that their schedule or calendar isn’t as organised or as optimised as it could be. I usually start by inviting my clients to consider what their ideal schedule would be and answer questions like:

  • What timetable do you want to have? What days will you work? What days will you have OFF? What will be your working hours? When will you take breaks?
  • On which days do you want to do client calls? Is your calendar wide open to your clients or do you only want to do live calls on certain days or at certain times of the day?
  • What key activities will you schedule in each week? When will you do outreach? When will you create content? When will you check email?

I usually walk them through my schedule using the ideal schedule I’ve created in my Google Calendar, which you can see below.

Initially some people find my schedule overwhelming because every space is blocked off but it needn’t feel overwhelming. As I always say to my clients, if you set up your schedule to include everything that needs to get done including the breaks you need to take then you’re creating the conditions for success.

If Monday afternoon at 2pm rolls around and your schedule says check email and you really want to work on some content you can always move things around, but having things scheduled in, shows you at a glance what needs to get done over the course of the week.

One area I’d encourage you not to move is your breaks. If you’re in the flow it can be very tempting to stay at your desk and work through your breaks but I do believe you pay the price later on with a lessened ability to focus and inevitably less energy. Breaks are essential to maintain our focus and energy throughout the day.

3. Create a content schedule

Consistent content creation is one of the first things I like to get my clients started on if they are not doing it already. One of the most important steps you can take on your journey to consistent content creation is to create a content schedule. Whilst many people think that scheduling their content is a sure fire way to stifle their creativity, I assure you that if you give this a try you may be very surprised by the results. To create your content schedule you’ll need to follow these 3 steps:

1. Choose your channels. Rather than have 5 or 6 channels you show up inconsistently on choose 1–3 channels to show up on. If you are just starting out with content, I would recommend getting started with one channel and not adding in another until you are consistent with that one.

2. Choose your rhythm. Once you’ve chosen where you’ll share your content, you’ll need to consider when you want to publish content. Take into account that with one new piece of content a week, you can publish far more frequently than that simply by repurposing.

3. Create your plan. Your plan should bring together the where and when, (as determined above) with the what of your content. Your overall plan might then look something like this, which you can then populate with actual topic ideas later on.

 

4. Plan out your year

I invite all my clients and Mastermind participants to create an annual business plan at the start of the year, but no matter when someone starts working with me, if they haven’t already, I invite them to set an overall objective for the rest of the year, up to 3 strategic priorities to help them achieve that objective plus a set of simple goals under each priority.

To give you an example of what that looks like in practice, here are mine from a few years ago.

My overall business aim for 2021: To put in place the systems, services and products to scale the success I’ve achieved in 2020 to double my annual income without working more than 7 hours a day.

My Strategic Priorities:
1. Systems
2. Business Model
3. Products

The goals under each:
Systems: 1. Make Notion my business hub. 2. Get SOPs in place. 3. Streamline software and apps. 4. Improve and streamline client improvement.
Business Model: 1. Deliver workshop plan. 2. Retain 30% of current Mastermind participants and get glowing testimonials. 3. Maintain full roster of 1:1 clients with increased rate.
Products: 1. Research, design and deliver a new product or products that can bring in passive income.

5. Simplify their business model.

Last but not least, I usually invite my new clients to simplify their existing business model. Many business owners fall into the trap of thinking that the more they offer the better their chances are of getting the sale. I’ve actually found the opposite to be true and that the more simple my business model is, the more money I make because it’s easy for people to access and choose how they want to work with me.

What we usually do is close down any service that isn’t bringing in regular income to allow us to focus on the service or services that are or that we want to be.

So there you have it, 5 things I work on with new clients so that we can then continue the journey together with the essentials addressed. Each of these could be a whole article in itself but I hope you have enough information here to have a look at each of these in turn and take some action to better set yourself up for success.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.