fbpx

The Blog

Information and inspiration for building a business with integrity and soul.
The Difference Between Strategies, Tactics + Tools

The Difference Between Strategies, Tactics + Tools

“The best marketing strategy ever: Care.” ~ Gary Vaynerchuck. I want to share with you my thoughts on the difference between strategy, tactics and tools when it comes to marketing your business and why I think the distinction is important. Let me start by saying that...

The Secret To My Consistency

The Secret To My Consistency

“It does not matter how slowly you go as long as you do not stop.” ~ Confucius I believe that showing up consistently is one of the key components to business success and also one of the hardest things to do. This is what I have learned about being consistent in both...

10 Things I Want You To Know About Email Marketing

10 Things I Want You To Know About Email Marketing

“If you obey all the rules you miss all the fun.”~ Katharine Hepburn In this blog I share 10 ideas about email marketing that will hopefully dispel some common myths about this business practice, as well as give you some ideas to inspire your own email marketing...

Why + How to Slow Down the Sale

Why + How to Slow Down the Sale

“Nature does not hurry, yet everything is accomplished.”~ Lao Tzu In this blog post I talk about slowing down the sale. Both the importance of it and some practical ways to do it. It’s important to note that what we’re talking about here is, in the main, the kind of...

Five Things I Ask All New Clients To Do

Five Things I Ask All New Clients To Do

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ~ Abraham Lincoln After opening up a number of new coaching spots on my calendar, resulting in having several first sessions with new clients. It dawned on me that it might be...

How To Start Enjoying The Sales Process

How To Start Enjoying The Sales Process

“Sales is not about selling anymore, but about building trust and educating.” ~ Siva Devaki I had the great pleasure of being interviewed by authentic business coach, George Kao. Now if you’ve known me for any length of time, you’ll know that I am a huge fan of...

How To Tap Into A Consistent Flow Of Inspiration

How To Tap Into A Consistent Flow Of Inspiration

“Inspiration exists, but it has to find you working.”~ Pablo Picasso   Now, if you know anything at all about me, you’ll know that I believe that consistent content creation is a wonderful way to grow your business. As a Business Coach then, it’s no surprise that...

Trucking Through The Downswings

Trucking Through The Downswings

“I believe there’s a natural ebb and flow to our weeks and months. Sometimes we’re up, everything comes easy and we have an abundance of energy. And sometimes it’s a huge struggle to even work one hour per day.” ~ Niall Doherty This piece is titled after a blog post I...

Are You Willing To Think About Marketing Differently

Are You Willing To Think About Marketing Differently

“I define connection as the energy that exists between people when they feel seen, heard, and valued.”~ Brené Brown Lately I’ve had a phrase that keeps playing in my head and I’m feeling called to share it: You don’t get paid to do your marketing, you do your...

How To Reach Even More People Without Burning Yourself Out

How To Reach Even More People Without Burning Yourself Out

In this article I share the best way to reach a wider audience and how to do so without burning yourself out. Yes you might have guessed that I am talking about content again but bear with me. If you're anything like the many business owners I've coached, you fall...

Stop Asking For The Sale (And Do This Instead)

Stop Asking For The Sale (And Do This Instead)

“A salesperson’s ethics and values contribute more to sales success than do techniques or strategies.” ~ Ron Willingham Let me start by sharing the fact that I've built both my current and former businesses without ever "asking" for the sale inside of a conversation...

Seven Ways to Start Leaning into ease

Seven Ways to Start Leaning into ease

“Almost everything will work again if you unplug it for a few minutes, including you.”~ Anne Lamott  One of my words of the year for 2021 is E A S E. (The other in case you are wondering is Health). The more we get into this year, the more I'm realising that in...

Taming Tech Overwhelm – A Guide to The Essentials

Taming Tech Overwhelm – A Guide to The Essentials

“Discover the tools to build your own vision.”~ Mary Anne RadmacherI know how overwhelming tech can be when it comes to setting up your business. It seems like there are a million and one tools we need to buy and learn how to use and with so many different options the...

How To Get Your Business Out Of The Feast And Famine Cycle

How To Get Your Business Out Of The Feast And Famine Cycle

“Sales is an outcome, not a goal. It’s a function of doing numerous things right.” ~ Jill KonrathIn this post, I wanted to talk to you about something I haven’t seen talked about too much online, but that is actually very common, especially amongst the kind of...

How to Practice Generosity in Business Without Burning Out

How to Practice Generosity in Business Without Burning Out

“Compassionate people ask for what they need. They say no when they need to, and when they say yes, they mean it. They’re compassionate because their boundaries keep them out of resentment.” ~ Brené Brown Given how often I talk about serving and giving in the context...

Creating Your Next Client

Creating Your Next Client

“The best way to predict the future is to create it.”~ Peter DuckerYears ago, when I worked with a Business Coach for well over a year to set up my Life Coaching practice, there were two things he repeated to me regularly. Clients are created not attracted. And No...

How Willing Are You To Get IT Wrong?

How Willing Are You To Get IT Wrong?

  In this blog post, want to talk to you about audacity. In particular, your willingness to take surprisingly bold risks when it comes to your business. Something I see time and time again, is bright and capable business owners, failing to really move the needle...

Ten Bold Moves I’ve Made in Business

Ten Bold Moves I’ve Made in Business

“It takes courage to grow up and become who you really are.”~ E.E. CummingsIn this blog post I share with you 10 bold moves I’ve made over the past 10 years in business, each of which I believe have contributed to the success I am enjoying today. All too often, when...

The Missing Piece When It Comes to Business Growth

The Missing Piece When It Comes to Business Growth

  “Networking is simply the cultivating of mutually beneficial, give and take, win-win relationships. It works best, however, when emphasizing the “give” part.” ~ Bob Burg Do you ever feel like there is a part of the business building puzzle that you just can’t seem...

To Niche Or Not To Niche

To Niche Or Not To Niche

“Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written in a very foreign tongue.” ~ Rainer Maria RilkeWhether you pronounce it nitch or you pronounce it neesh (and for the...

Three Lessons I’ve Learned Since Launching My Business

Three Lessons I’ve Learned Since Launching My Business

  “Live as if you were to die tomorrow. Learn as if you were to live forever.”~ Mahatma Gandhi In this blog post I wanted to take some time to contemplate what I’ve learned over the last 4 years of building and growing my current business. I launched this...

Six Reasons to Make Content a Business Priority

Six Reasons to Make Content a Business Priority

“By dedicating yourself to a content rhythm, you’ll develop a consistent level of creativity and energy that flows into everything else in your business.”~ George KaoYou might already get that it pays to have a presence on social media, to publish a blog and/or to...

Five Stages Of Business Growth

Five Stages Of Business Growth

  Growing a business is a journey, it’s a transformative journey that has various stages of growth, through which, we need to pass until we reach our own personal definition of success. Each stage requires us to do different things and with each stage we...

Is Your Business Model Missing This Crucial Piece?

Is Your Business Model Missing This Crucial Piece?

“That’s what I consider true generosity: You give your all, and yet you always feel as if it costs you nothing.” ~ Simone de BeauvoirOver the past month inside the Conscious Business Mastermind, we've been looking at Business Models and how to create a sustainable one...

My 2021 Strategic Business Plan

My 2021 Strategic Business Plan

  “A goal without a plan is just a wish.”~ Antoine de Saint-Exupéry Now that we're in February, it's usually at this point that I can finally say that my business plan for the year is ready — even though I start reviewing and planning in December, I like to take...

Ten reasons why Your Content Isn’t Converting Into Sales

Ten reasons why Your Content Isn’t Converting Into Sales

“It’s Not About Selling. It’s About Creating Value For Your Audience.”~ Jerry Allocca Whilst you’ll hear me extol the virtue of consistent content creation all day long, churning out content is not enough to see an impact on your bottom line. It goes without saying...

Learn From My Mistake

Learn From My Mistake

“Each person deserves a day away in which no problems are confronted, no solutions are searched for. Each of us needs to withdraw from the cares which will not withdraw from us.”                                        ~ Maya AngelouAs I write this blog post, I’m...

Do Discounts and Sales Devalue Your Offering?

Do Discounts and Sales Devalue Your Offering?

“Strong people have a strong sense of self-worth and self-awareness; they don’t need the approval of others.” ~ Roy T. Bennett Given that January sales are right around the corner, I wanted to take this opportunity to look at whether or not discounts and sales...

Common Business Pitfalls To Avoid

Common Business Pitfalls To Avoid

“It is clear the future holds great opportunities. It also holds pitfalls. The trick will be to avoid the pitfalls, seize the opportunities, and get back home by six o’clock. ~ Woody AllenThis blog post is for those of you who are earlier on in your business journey....

Five Ways To Demonstrate Your Expertise

Five Ways To Demonstrate Your Expertise

“An expert is someone who knows some of the worst mistakes that can be made in his subject, and how to avoid them.” ~ Werner HeisenbergImagine this. You’re a talented, but relatively unheard of artist who has created a stunning painting. You now have to sell it...

A Guide to Authentic Pricing for Conscious Business Owners

A Guide to Authentic Pricing for Conscious Business Owners

“We make a living by what we get, but we make a life by what we give.”~Winston ChurchillIn this article I want to talk you about pricing. It’s something that confuses a lot of business owners and a topic that evokes a lot of strong opinions, read on for my response to...

How to Stand Out in a Crowded Marketplace

How to Stand Out in a Crowded Marketplace

In this blog post I talk about something that I know many business owners struggle with. Whether you call it standing out, getting noticed or being visible, I want to share with you how to do it without compromising on integrity. I’ve always been a less is more kind...

How To Market Your Business Even if You Don’t Like Writing

How To Market Your Business Even if You Don’t Like Writing

“I define connection as the energy that exists between people when they feel seen, heard, and valued.”  ~ Brené Brown We are told all the time that content is king and creating content is the best way to grow your business, so for those business owners who struggle...

Quit Doing This (For The Sake Of Your Sanity + Success)

Quit Doing This (For The Sake Of Your Sanity + Success)

“Strategy is thinking about a choice and choosing to stick with your thinking.” ~ Jeroen De Flander At the end of 2019, I gave birth to my second son. On the whole, his arrival went fairly smoothly. Having gone through it all before, the nappy changes, sleepless...

7 Ways to Uplevel Your Business in 2020

7 Ways to Uplevel Your Business in 2020

“No matter where you are in your leadership journey, never forget that what got you to where you are won't get you to the next level." ~ John C. Maxwell As we near the end of 2019, it's important to take some time to think about what you might do to uplevel your...

5 Business Foundations to Support Your Business Growth

5 Business Foundations to Support Your Business Growth

“It is not the beauty of a building you should look at; it's the construction of the foundation that will stand the test of time.” ~ David Allan Coe You can't build and grow a business on shaky foundations. What I've found as a Business Coach is that people often come...

5 Essential Qualities Every Business Owner Should Cultivate

5 Essential Qualities Every Business Owner Should Cultivate

“Effort only fully releases its reward after a person refuses to quit.” ~ Napoleon HillBeing successful in business is not simply about having the right strategy and tools to hand. If it were then way more people would be finding huge success both swiftly and easily,...

The Importance of Reconnecting to Your Big Picture

The Importance of Reconnecting to Your Big Picture

“Learn to see the big picture. Often times we get tunnel vision and lose sight of the big picture and what we're really trying to accomplish.” ~ Robert CheekeIt's mid-September and it's precisely this time of year, as we near the end of quarter 3 and the start of 4,...

How To Prioritise Your Day-To-Day Business Activities

How To Prioritise Your Day-To-Day Business Activities

“Things which matter most must never be at the mercy of things which matter least.” ~ Johann Wolfgang Von GoetheWhen we have, what feels like, a million things to do and not enough time to get them all done, we often find it hard to see the wood for the trees. Add to...

5 Simple Ways to Conduct Audience Research

5 Simple Ways to Conduct Audience Research

“One who never asks either knows everything or nothing.” ~ Malcom ForbesToo often we're so focused on trying to present a polished image to our people that we forget to ask them what it is they really need. In this post I talk about the importance of conducting...

A Simple + Soulful Framework for Audience Growth

A Simple + Soulful Framework for Audience Growth

“The best content in the world won’t drive revenue if nobody sees it.” ~ AnonymousGrowing your audience is essential to the long-term sustainability of your business. Given that only a small percentage of your audience will ever buy from you, if you don't continue to...

Doing The “Edge Work” in Your Business

Doing The “Edge Work” in Your Business

“He who is not everyday conquering some fear has not learned the secret of life.” ~ Ralph Waldo EmersonIn this post I talk about the importance of being courageous in your business and share a few ideas on how you might lean into your edge with your work.Like all good...

10 Practical Ways to Activate Your Business Network

10 Practical Ways to Activate Your Business Network

“We cannot live for ourselves alone. Our lives are connected by a thousand invisible threads, and along these sympathetic fibers, our actions run as causes and return to us as results.” ~ Henry Melvill.”In this post I share with you 10 super practical and fairly...

Why I Don’t Do Discovery Calls + What I Do Instead

Why I Don’t Do Discovery Calls + What I Do Instead

“No one has ever become poor by giving.” ~ Anne FrankIn this post I want to talk to you about discovery calls. For many of my clients, who tend to be service-based business owners such as coaches, healers and teachers, discovery calls are a common practice for...

How Long it Really Takes to Succeed in Business

How Long it Really Takes to Succeed in Business

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.” ~ Bill GatesIn this post I want to talk to you about one of the biggest misconceptions (if not the biggest) I see in the world of online business. That is the time...

Conduct Your Mid-Year Business Review With 3 Simple Questions

Conduct Your Mid-Year Business Review With 3 Simple Questions

“There is nothing so useless as doing efficiently that which should not be done at all" ~ Peter Drucker Last week saw the end of the first half of 2019. This week we began the second half of the year and what better time to do a 6-month review of your business. This...

Power Leaks – What They Are + How To Plug Them

Power Leaks – What They Are + How To Plug Them

  “When we get comfortable with our own strength, discomfort changes shape. We remember our power.”  ~ Jen KnoxIn this post, I talk about power. Not the corrupt or abusive kind (which in my opinion isn't truly power) but the kind of power that when exercised,...

Building Your Community With Integrity

Building Your Community With Integrity

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” ~ Stephen R. CoveyI’ve built several communities over the years. My online life began back in 2011 with the birth...

The Art of Connection (An Interview)

The Art of Connection (An Interview)

"I believe that fostering authentic, human connections with like-minded people is the fastest, easiest and most heart-centred way for you to build your business." [09:44] Shifting the focus away from the numbers and more on the relationship side of things: "I...

What I Learned From Writing 30 Blog Posts in 30 Days

What I Learned From Writing 30 Blog Posts in 30 Days

“By dedicating yourself to a content rhythm, you'll develop a consistent level of creativity and energy that flows into everything else in your business.” ~ George KaoI've got to be honest with you. There were times over the last month when I felt like this day would...

How I Structure My Working Day

How I Structure My Working Day

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.⁣⁣” ~ Peter TurlaAt the end of last year, the call to simplify my business was loud and clear and I knew that if I wanted to see a boost in business growth at the same time as...

Why You Shouldn’t Wait for Inspiration to Strike

Why You Shouldn’t Wait for Inspiration to Strike

“Action isn’t just the effect of motivation, but also the cause of it.” ~ Mark MansonIf you know anything at all about me, you'll know that I believe that consistent content creation is a wonderful way to grow your business. There are so many benefits, I wrote a whole...

How to Stop Tying Your Self Worth to Your Work

How to Stop Tying Your Self Worth to Your Work

“No one can make you feel inferior without your consent.” ~ Eleanor RooseveltIn this post, I want to talk about fear. In particular some common fears we have around the value or worth of our work, which often stems from us tying our self-worth to our work. Last year,...

Getting Clear on Your Sales Strategy

Getting Clear on Your Sales Strategy

“Communication is merely an exchange of information, but connection is an exchange of our humanity.” ~ Sean Stephenson  I share lots of different strategies in my blog posts and weekly letters but in this post I want to focus in on getting clear on and really defining...

Why Freedom is Overrated

Why Freedom is Overrated

"The constant desire for more freedom ironically limits us in a number of ways. Similarly, it’s only by limiting ourselves — by choosing and committing to certain things in life — that we truly exercise our freedom." ~ Mark MansonFreedom. Such a loaded term and means...

How to Know If You’ve Stopped Being Authentic in Your Business

How to Know If You’ve Stopped Being Authentic in Your Business

  “Be yourself, everyone else is taken.” ~ Oscar Wilde Back in 2014, was when I got real about creating my own business. After years of talking about building a coaching business, I finally started to earn a living from my coaching and my first few years in...

A Conscious Approach to Client Creation

A Conscious Approach to Client Creation

“When we give cheerfully and accept gratefully, everyone is blessed.” ~ Maya AngelouWhat I'm going to share in this post can work for most service-based, conscious business owners, be they teachers, healers, wellness practitioners or coaches. But of course, my...

A Simple Tool for Content Creation

A Simple Tool for Content Creation

"Only the truth of who you are, if realized, will set you free.” ~ Eckhart TolleWhen it comes to creating content consistently, the biggest barrier many people face is coming up with strong content ideas and knowing what to write about. Couple with this a desire to...

Everything I Use to Run My Business

Everything I Use to Run My Business

“The best investment is in the tools of one's own trade.” ~ Benjamin FranklinAs a one-woman business, if there is something I can use to make my business life easier, I'll gladly take it. Over the years I've taken on numerous free and paid for tools to help me operate...

How to Better Navigate the Lows

How to Better Navigate the Lows

“The trick is to be grateful when your mood is high and graceful when it is low.” ~ Richard CarlsonI’m sure everyone has days or weeks when everything goes to plan. When you seem to jump out of bed in the morning and have a spring in your step and a can-do attitude....

Five ways to get more consistent in your business

Five ways to get more consistent in your business

“Consistency is the true foundation of trust. Either keep your promises or do not make them.”  ~ Roy T. BennettI'm pretty sure that you've already heard (several times probably) just how important consistency is in your business. Just how necessary it is to show up in...

How to Consciously Create Your Business Tribe

How to Consciously Create Your Business Tribe

"No matter how brilliant your mind or strategy, if you're playing a solo game, you'll always lose out to a team." ~ Reid HoffmanOperating as a solopreneur can be a lonely business indeed. Many of us spend all day home alone, working in front of a computer with nobody...

How to Minimize Overwhelm in Your Business

How to Minimize Overwhelm in Your Business

“You can’t calm the storm, so stop trying. What you can do is calm yourself. The storm will pass.” ~ Timber HawkeyeAs first glance, feeling overwhelmed is at once the bane and the burden of being a solopreneur. With so much to deal with, learn and deliver, is it any...

How to Create Powerful Agreements with Your Clients

How to Create Powerful Agreements with Your Clients

“Blessed is he who expects nothing, for he shall never be disappointed.”  ~ Alexander Pope If you offer 1:1 programs for your clients, you may have considered or been encouraged to have your clients sign a contract. It's not uncommon for coaches, for example, to have...

How to Simplify Your Business

How to Simplify Your Business

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” ⁣⁣~ Hans HofmannI've always been a big believer in less is more, but when it comes to business building, it's so easy to get sucked into a mindset of more, more, more....

Authentic Outreach: What It Is and Why It’s Important

Authentic Outreach: What It Is and Why It’s Important

“Be a lamp, or a lifeboat, or a ladder. Help someone's soul heal. Walk out of your house like a shepherd.” ~ RumiIn this post I want to share with you a key way to grow your service-based, purpose-driven business in a sustainable and conscious way. Alongside content...

Are These Two Things Aligned in Your Business?

Are These Two Things Aligned in Your Business?

“The essence of strategy is choosing what not to do.” ~ Michael PorterIn this post, I want to discuss the importance of alignment with you. It's a topic that comes up often in coaching sessions and one that I feel deserves a closer look. I'd love you to take a moment...

What Are You Prepared to Endure?

What Are You Prepared to Endure?

"Everything sucks some of the time.” ~ Mark MansonDo what you love and you'll never work a day in your life. Follow your bliss and the universe will open doors for you where there were only walls. Whilst I am fully aware of the truth that both of these quotes point...

How to Stay Accountable as a Solopreneur

How to Stay Accountable as a Solopreneur

"At the end of the day we are accountable to ourselves - our success is a result of what we do." ~ Catherine PulsiferWhenever I get on a call with someone I've never coached before, I always ask them what they think coaching is and what they are hoping to get from it?...

The Secret to Easeful Productivity

The Secret to Easeful Productivity

"In the relentless busyness of modern life, we have lost the rhythm between work and rest.⁣⁣” ~ Wayne MullerI don't know about you but I've never felt comfortable with the term productivity. It all too often felt like a standard I could never quite reach and to do so...

An Essential Mindset Shift For Entrepreneurs

An Essential Mindset Shift For Entrepreneurs

“Patience, persistence and perspiration make an unbeatable combination for success." ~ Napoleon Hill In this post, I want to tell you a story about a woman I once coached. As you read the story, see if you can relate to her experience. It was a woman I hadn't spoken...

3 Books That Have Influenced My Creativity

3 Books That Have Influenced My Creativity

“A room without books is like a body without a soul.”  ~ Marcus Tullius CiceroBig Magic: Creative Living Beyond Fear by Elizabeth Gilbert I loved this book so much. I read it years ago and still talk about it with people often. It's a book about creativity, which...

How Easy Is It for Your Ideal Clients to Find You

How Easy Is It for Your Ideal Clients to Find You

In this post I want to talk to you about how easy you are making it for your right-fit people to find and to buy from you and share some simple steps you can take to really improve your reachability.  I've been listening to an amazing recording lately of a Marketing...

Four Marketing ‘Tactics’ That Erode Trust

Four Marketing ‘Tactics’ That Erode Trust

"Trust is built when someone is vulnerable and not taken advantage of." ~ Bob VanourekAs conscious business owners it goes without saying that we want to cultivate trust with our audience. We want to be of service and have our clients' and customers' best interests in...

Conscious Business – What It Is and Why It Matters

Conscious Business – What It Is and Why It Matters

"When we quit thinking primarily about ourselves and our own self-preservation, we undergo a truly heroic transformation of consciousness.” ~ Joseph CampbellWhat is conscious business? Put simply it's a business that puts people before profits. That puts impact above...

4 Ways to Turn Pro in Your Business

4 Ways to Turn Pro in Your Business

"When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own." ~ Steven PressfieldIf you are struggling to see positive and financially sustainable results in your...

Why It’s Sometimes Necessary to Break the Rules

Why It’s Sometimes Necessary to Break the Rules

"Learn the rules like a pro, so you can break them like an artist." ~ Pablo PicassoAs a business coach, I'm often asked about the rules we need to follow in order to become successful in business. It's not uncommon for people to begin a question with "am I allowed...

The Importance of Having a Strong Point of View

The Importance of Having a Strong Point of View

"Point of view is you explaining what you do and why you do it the way you do it. It’s you explaining what your approach is and why you think it will work." ~ Tad HargraveHopefully you know what you do and who you help, but can you clearly articulate why you do what...

Expand Your Content Creation Comfort Zone with a 30 Day Challenge

Expand Your Content Creation Comfort Zone with a 30 Day Challenge

"You can’t use up creativity. The more you use, the more you have." ~ Maya AngelouI hope that Spring is making itself known to you wherever you are in the world. I'm feeling very blessed to live in Spain at the moment, where the sun is nearly always shining and a...

6 ways to market your business without feeling salesy

6 ways to market your business without feeling salesy

In this post, I want to talk to you about marketing, that "necessary evil" we all love to hate and I'm going to share with you 6 ways to market your business without feeling like a sleazy salesman. The deeper I get into my entrepreneurial journey the more I realise...

A Natural Approach to Growing Your Business (An Interview)

A Natural Approach to Growing Your Business (An Interview)

  "I really, truly believe we need to eject ourselves from this dominant paradigm that says we always have to do more, be more and have more...and actually we need to slow down and come back to a more natural, sane, slow, thoughtful, methodical way of doing...

My 2019 Strategic Business Plan Laid Out

My 2019 Strategic Business Plan Laid Out

When it comes to my business plan, I'm super mindful not to fall down the trap of simply setting an unmanageable set of goals, in fact what I've spent the last few years refining, is a more strategic approach to my business planning, which allows me to focus...

Three Essentials Your Business Plan Must Include

Three Essentials Your Business Plan Must Include

It’s a brand new year and as such many of you are likely to have given some thought to business planning. You probably have a list of ambitious goals that you would love to achieve over the next 12 months and why not, the start of a new year is the perfect time to...

Why you hate sales & marketing (+ what to do about it)

Why you hate sales & marketing (+ what to do about it)

Over the past few years of coaching women in business, I've met many brilliant and gifted business owners whose resistance to selling was crippling their business and their ability to grow. In this post I aim to shed light on where that resistance comes from and how...

The Most Important Action Many Business Owners Fail to Take

The Most Important Action Many Business Owners Fail to Take

Let’s not mince words here. Starting a new business for the very first time can be fairly overwhelming. If you’ve never owned a business before, it can feel like you suddenly have to take on a multitude of roles, none of which you feel adequately prepared for. From...

6 Ways to Deepen Your Connection With Your Audience

6 Ways to Deepen Your Connection With Your Audience

If we’re to believe everything the marketers tell us, when it comes to growing our business, we’d be focused on the size of our audience far more than we would be focused on the people behind those numbers. Rather than deepening our connection to our audience, we’d...

Selling With Soul + Integrity (An Interview with Heidi Taylor)

Selling With Soul + Integrity (An Interview with Heidi Taylor)

"I believe that if you cannot have empathy for someone who is wanting to buy from you, then you're not going to reach them." [02:08] The distinction between transactional and relational sales.  [3:19] On energy management: "Where are you leaking energy in places that...

Daily Rituals for Greater Clarity + Meaningful Productivity

Daily Rituals for Greater Clarity + Meaningful Productivity

Recently one of the women inside my Female Business Academy asked me to share my daily routine, as she had been struggling to find structure in her own daily business routine. As is often the way, I wanted to take some time to contemplate my answer so as to give her...

How We Sell Matters (+ Making an Ethical Move)

How We Sell Matters (+ Making an Ethical Move)

I don't know about you, but I am so over the manipulative and icky sales and marketing strategies that are rife in the online business world these days. Tactics like: manufactured scarcity creating a false sense of urgency that plays on our fear of missing out....

Alignment, Authenticity + Tactical Magic (An Interview)

Alignment, Authenticity + Tactical Magic (An Interview)

  "It's really important to come together. I think the female version of doing business is really about community and coming together and sharing resources and ideas so that we can all rise together." [02:03] Tactical Magic is about: "putting the magic and the...

Five ways to be more strategic in your business

Five ways to be more strategic in your business

Years ago when I was eagerly working my way up the corporate ladder and doing everything I could to rack up the skills and knowledge required for my next big promotion, I remember thinking, I'll know that I've made it, when I can add strategy to my CV. At the same...

A simple tool to get more done in less time

A simple tool to get more done in less time

As entrepreneurs, many of us are running our businesses solo and as such, the one thing we all wish we had more of is time. But here's the thing, we only ever get 24 hours in the day and whilst you might be tempted to spend more hours in front of the computer to...