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The power of momentum

The power of momentum

by | May 19, 2026 | Conscious business, Content creation

The power of momentum

Lately, life has been full on with the type of projects that can become all consuming when you get into them. 

Because of that writing this kept getting pushed back and my usual publish date came and went. In other times, I would probably just have given up on the idea and promised myself that I’ll get back to it next week.

But for some reason, this time I couldn’t let the newsletter go. And so here I am on a Friday lunchtime writing it. Not from discipline. Not from summoning the effort to push through. But because somewhere in the middle of all of it, writing this letter was just there in the background. Ever present. Sort of inevitable. Much like a scratch I had to itch. 

And I’ve realised that’s the power of momentum.

I’ve been consistently writing these past few months, and what I’ve noticed is that getting to this level of consistency has changed my actual experience of writing.

Rather than feeling like something I have to gear myself up for or even remember to do. It now lives in my week. It’s almost as if the task is a blinking light calling for my attention.

I often find myself writing in my mind. So much so that the writing, when I sit down to do it, tends to come more easily because in some sense it has already happened in my head.

When I contrast that with periods where I’ve let several weeks pass without writing content, it often disappears from my mind entirely. And when I eventually return to it, the whole thing feels like a huge effort. I’ve realised that the resistance isn’t about the task, it’s actually more to do with starting over again. 

And here’s the thing I find interesting.

The effort involved isn’t spread evenly across the task of writing a piece of content. The bulk of it lives in the starting. Getting back to something after a gap, picking up a practice that’s fallen by the wayside, sitting down to write when you’ve got out of the habit of writing. That’s where almost all of the friction is. Once you’re in motion, continuing is actually the easy part. 

I think a lot about momentum in this context, because it’s something that has derailed me more times than I care to admit. 

We tend to think of momentum as something that requires the discipline to keep following through. Something we create and maintain through effort. But what I’ve observed, both in my own work and with my clients, is that momentum in business is less about discipline and more about rhythm.

The activities that create clients, showing up with content, reaching out, staying in relationship with your audience, work in exactly this way. When you have a rhythm with them, they become self-sustaining to a surprising degree. You don’t have to rebuild the motivation each time. The motion itself carries you forward. The practice pulls rather than pushes.

But when there’s a gap, a week becomes two, two becomes a month, something shifts. And it’s not just the lost visibility, though that matters too. It’s that you’ve put the brakes on. And now you have to begin again, which is where almost all of the effort lives.

This is why I’m so interested in the idea of rhythm rather than consistency as a goal.

Consistency, as a concept, tends to put the emphasis on the output. Did you do it or not? Rhythm puts the emphasis on the relationship between you and the work. And it’s that relationship that determines whether the task pulls you towards it or it requires your pushing to begin.

Building a rhythm with your marketing, with your newsletter, your content, your outreach, isn’t just a strategy for staying visible. It’s the thing that makes staying visible feel sustainable. Because once you have it, the momentum is partly doing the work for you.

And once you lose it, no amount of pushing will feel the same as simply staying in motion. Which is why when I considered skipping this week’s letter and restarting my momentum next week, I thought better of it. 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

Not all results are visible

Not all results are visible

by | May 12, 2026 | Big picture, Business foundations, Business Growth, Client Creation

Not all results are visible

Recently I had a research call with someone in my audience where we were talking about content and outreach and what gets in the way, and she said something that I hear all the time.

“I think I stop because it feels like I’m not getting any results.”

Not because she doesn’t know what to do, and not because she isn’t capable of doing it, but because from her perspective, nothing much seems to be happening.

And I think this is where a lot of people quietly fall off.

There’s this underlying assumption that if something is working, you’ll see it. That results will be obvious, visible, and measurable in real time. More responses, more engagement, more signs that it’s landing. Ultimately, more clients.

But that’s not always how it works, especially at the beginning.

Someone shared an analogy with me recently about working on business growth as being like a pot of water on the stove. For a while, it looks completely unchanged. There are no bubbles, no movement, nothing to suggest that anything is happening at all. And yet the temperature is rising the whole time. The water is heating, slowly and steadily, even though you can’t see it.

If you turn the heat off too soon because you think it “isn’t working,” you don’t just pause the process, you reset it. You go back to the beginning and have to start all over again.

Growth activities like content and outreach often work in exactly the same way.

There is a period of time where you are showing up, sharing your thinking, reaching out, and it can feel like very little is coming back. A few likes here and there, maybe a reply, often silence.

It’s very easy in that space to assume it isn’t working.

But what I’ve seen over and over again, both in my own business and with my clients, is that there is far more happening than you realise.

I’ve lost count of the times people have said to me, “I loved your last newsletter” or “That post you shared really stayed with me,” and I’ll realise I had no idea they were even reading. They’ve never replied, never liked, never engaged in any visible way, and yet they’ve been following along, taking it in, and trusting me more in the process. 

The same thing happens with my clients. They’ll tell me they “only” got two or three responses to something they shared, and they dismiss it almost immediately because they’re focused on all the people who didn’t engage.

But those two or three people matter. They are paying attention. They are leaning in. They are often much closer to working with you than the numbers suggest. A brilliant coach once said to me, “Your next client is right in front of you,” and half the time I think we’re too busy looking out there to see them.

When you overlook this, you miss the actual signal. Because here’s the thing: 

Not all results are visible.

Attention is a result. Recognition is a result. Trust building is a result. They just don’t always show up in ways that are easy to measure or validate in the moment.

And if you only trust what you can see, you will almost always assume it’s not working far sooner than is actually true.

That’s the point where people stop, or pivot, or start something new, thinking they need a different strategy, when in reality they just haven’t stayed with the current one long enough.

At the same time, there’s another question that matters just as much.

It’s not only “is this working?” or even “have I stayed with this long enough?”

It’s also “am I doing this in a way that can actually create results?”

Because consistency on its own isn’t enough.

You can show up every week with content, but if what you’re sharing doesn’t speak to a clear problem your ideal clients are facing, it’s unlikely to lead anywhere.

You can be reaching out to people regularly, but if those conversations stay at the level of friendly catch-ups, without any direction or depth, they’re unlikely to turn into opportunities.

So there are two things to hold at the same time.

Staying in the process long enough for the invisible to become visible.

And making sure that what you’re doing is actually designed to create results in the first place.

When those two things come together, that’s when momentum builds.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

The difference between a plan and a rhythm

The difference between a plan and a rhythm

by | May 5, 2026 | Business foundations, Organization, Planning, Productivity

The difference between a plan and a rhythm

One of the things I see a lot in the business owners I work with is a really understandable confusion between having a plan and having a rhythm. They sound similar. But they’re not.

A plan is tied to outputs and timelines. Post three times a week. Send the newsletter on Wednesday. Do five outreach messages every Monday. A plan tells you what to do and when to do it, and when life intervenes, which it always does, the plan breaks down. You miss Wednesday. You don’t get to the outreach. And suddenly you’re not just behind on a task, you feel like you’ve lost your footing entirely. The momentum is gone and you’re back to figuring out where to start.

A rhythm is something different.

A rhythm is built around understanding what matters and why. Not the specific day or the specific number, but the activity itself and its role in your business. And crucially, it’s built around you, the life you want to live, the capacities and responsibilities you actually have, not a borrowed blueprint from someone else’s business or someone else’s life.

When you have a rhythm, you know that your newsletter isn’t really about Wednesday. Wednesday is just where it usually lives. The newsletter matters because it’s how you stay visible, how you share your thinking, how you nurture your relationship with your audience. So when Wednesday becomes impossible, you’re not derailed. You just come back to it on Thursday. Or Sunday afternoon while your husband naps and your kids are having lunch with a relative.

For me having a rhythm means I don’t have to decide what matters on a day to day basis. I already know. I’ve already identified and decided on my top-level priorities and how I work with them.

For example, years ago I had “send newsletter” as a single task in my plan and schedule. But I soon learned that’s not how I operate. It didn’t matter how much time I allocated. If I sat down to a blank page with the goal of “write newsletter”, it wasn’t going to get done.

These days I’ve broken that into a rhythm that works for me.

I spend time in the week beforehand thinking about it. Noticing what’s coming up in my work. Letting ideas land and choosing the topic.

I make notes.

On another day, I come back to those notes and develop my thinking.

And then, yes, on a Monday or Tuesday, I sit down to write.

Because I understand the role the newsletter plays, I don’t rely on one perfect writing window to make it happen. The process is already in motion long before I open a blank page.

And this is why rhythm is so important when it comes to the activities that actually grow your business and bring in clients.

Visibility and connection are not things that produce results when you do them sporadically and in bursts. They work over time. There’s a cumulative effect, they compound. A piece of content you wrote two years ago can still bring people into your world today. A conversation you had six months ago can still turn into a client tomorrow. The people who end up working with you have usually been in your orbit for longer than you realise, gathering evidence, building trust, waiting until the right moment for them.

That kind of compounding only happens when the underlying activities have enough rhythm to sustain themselves through the inevitable interruptions of a real life. Not perfectly. Not without gaps. But consistently enough that the thread is always there.

What I see derail people most often isn’t laziness or lack of motivation. It’s that they’re working from a plan rather than a rhythm. So when the plan breaks, and it will break, they lose momentum entirely. They stop. They feel defeated. They restart. They stop again. And all the while they’re wondering why client flow feels so unpredictable.

The shift from plan to rhythm starts with a simple question:

Do I know, without having to think about it, what the non-negotiables in my business are and why they matter?

Not a long list. Not a perfect system. Just a clear enough sense of what keeps things moving so that when life does what life does, you know where to return to.

If any of this is landing, if you recognise the start-stop pattern, if client flow has felt more unpredictable than you’d like, if you’ve been working from a plan that keeps falling apart, I want you to know that the shift doesn’t require more discipline or a better system.

It starts with finding your rhythm. And your rhythm, once you’ve found it, is something you can always come back to.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

The two things that create steady client flow

The two things that create steady client flow

by | Apr 28, 2026 | Client Creation, Connection, Conscious business, Relationship

The two things that create steady client flow

If you’ve known me for any length of time, you’ll know that the two main levers I talk about when it comes to getting clients are content and outreach.

I’ve written about and taught both extensively, and over the last few years I’ve run in-depth programs on each of these topics.

But something I realised recently is that I haven’t really spoken about the interplay between them.

And when I look at the advice out there more broadly, it often feels like it’s split into one camp or the other. On one side, content is everything. The advice is to show up consistently, build an audience, and clients will come. On the other, I hear that content is largely a waste of time and that what really matters is networking, outreach and conversations.

And I myself have been exposed to both sides of this.

Over a decade ago when I worked with my first business coach, he actively told me to stop writing content altogether and focus purely on outreach. And to be fair, to a large extent, it worked. I got clients.

But what I also noticed was that everything depended on me being actively in conversation all the time. The moment I stopped, things would slow down.

A few years later I started following a coach who talked a lot about the importance of creating content and I made a commitment to creating content consistently. It wasn’t until I started creating content consistently alongside regular outreach that my business really began to grow in a more stable way.

Because here’s what I’ve realised: both are required to have a consistent flow of new people coming into your world.

And that’s because content does something that outreach alone can’t.

It makes you more visible and allows people outside of your existing network to find you, to spend time with your thinking, to understand your perspective before they ever speak to you. It helps you to demonstrate expertise and builds familiarity and trust at a distance. Articles I wrote as long as 7 years ago are still sending traffic to my website and converting into clients.

And by the same token, outreach does something that content alone can’t.

It turns that awareness into relationship. It creates trust and space for real conversation and for someone to feel seen and supported in a way that simply isn’t possible through content alone.

When I look at my own client base, and the data I’ve tracked over the years, most people don’t come to me directly from a post or a piece of content.

They come through a person.

A colleague who recommends me. A former client who shares my work. Someone who mentions me in a space I’m not even in.

But when those people land in my world, they will typically head to my blog and/or subscribe to my newsletter and then it’s my content that does the heavy lifting. It helps them understand how I think, how I work, and whether what I offer is right for them.

Something that happens often is that I’ll get on a working together call with someone who has completed the application form on my 1:1 coaching page and they say that they heard about me from someone in my network. When we talk, they’ll say something like so-and-so told me about you and then I found your blog and binge read all of your articles or I joined your newsletter and have read every single one of your letters since. It’s not uncommon for people to tell me that they had already decided they wanted to work with me before even speaking to me. 

So you can see, it’s never been one or the other. It’s always been both.

And more than that, it’s how those two things feed each other.

Content gives you something to be known for and something to share your message. It creates touchpoints and entry points into your world. It’s a place to share your approach and point of view. For me it has also become a resource, a body of work. In effect, my intellectual property.

Outreach keeps you close to real people. It shapes what you say, who you say it to, and opens the door to the conversations where clients, collaborations and opportunities are actually created. Not sure what type of conversations you should be having, you can read about the 4 types of conversation I recommend here. 

Don’t know who to reach out to? Look at who’s paying attention to your content. Don’t know what to create content on? Look at what people are saying in your conversations.

When one of those drops away, you’re missing something important.

When both are present, but inconsistent, it can feel like you’re doing a lot and not getting very far.

And when both are working together, in a way you can actually sustain, that’s when things start to feel very different.

This is something I’ve been thinking about a lot recently, particularly in the context of what creates steadier, more predictable client flow over time. Not more effort, not more noise, but a way of connecting with people that has them trusting you enough to buy from you.

I’m curious which side you’ve found yourself leaning towards.

Have you been focusing more on content or more on connection? And what have you noticed as a result? Let me know in the comments. 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

 

The change that gave me my time back

The change that gave me my time back

by | Apr 21, 2026 | Big picture, Conscious business, Planning, Productivity, Sustainability

The change that gave me my time back

Last year I was exhausted in my business. For all my talk of ideal schedules and operating a life first business, I had reached a point where I felt seriously stretched.

My days consisted of bouncing from zoom call to zoom call, with very little time to actually work on my business, plan or rest. And even when there was space in my calendar, rather than use it to do strategic work or create content, I simply collapsed on the sofa with an episode of my favourite Netflix show.

Client delivery had spilled across my entire week and my previously protected call free Fridays had become a distant memory. As awful as it is to admit, I had started to feel a sense of dread before opening up my calendar each day.

It’s funny looking back because I didn’t really realise that I’d reached that point until I took on an additional assistant to help me with scheduling and inbox management. We both saw pretty quickly how difficult it was for her to find space in my calendar to schedule anything and how, despite a really great system for managing my inbox, it failed because I still didn’t have the time to deal with emails that had been flagged as a priority.

Before that point, I had assumed it was just me, that I was somehow not working hard enough, but hearing from someone else that yes, your schedule and inbox are packed, was deeply validating and made me realise that it was time for a serious change.

That change was super simple.

I switched from yearlong group programs with weekly live calls to yearlong group programs with twice monthly calls.

That simple shift has changed everything for me.

I’ve been able to recommit to my call-free Content Mondays and my call-free CEO Fridays.

I was able to get back to scheduling all of my client delivery work on Tuesdays, Wednesdays and Thursdays and, with live program calls only twice a month, I now have large chunks of focused work space in my calendar on my group program free weeks.

With my new business model well underway I have to tell you, I can’t believe I didn’t make this change sooner. Now when I look at my calendar, I typically have a slightly heavier program and delivery week followed by a lighter delivery week. On those lighter weeks, I have large chunks of uninterrupted focused work time.

This is allowing me to work on Thinkific courses. It’s also allowed me to maintain my weekly newsletter rhythm and enjoy it in the process. And it’s created space to do things like arrange a catch up with a good friend or go for a longer walk in nature on work days, because there is plenty of space in my calendar to do what needs to be done in my business.

And interestingly, with all of this space came a new challenge.

For the first time in a long time, I wasn’t constrained by a packed calendar or back to back calls.

I actually had time to work on the business instead of in it. And what I noticed quite quickly is that having time and using it wisely are two very different things.

There have been days where I’ve sat down to work and felt overwhelmed by the options of what to focus on, and other days where I’ve had the space to go really deep into a piece of work and get more done than I would have previously thought possible.

What having more space has forced me to do is get really intentional about how I work and what I focus on.

Without the structure of a full calendar telling me what to do next, I’ve had to make those decisions much more consciously. And that’s when I started to see something more clearly.

It’s not just about creating space. It’s about knowing how to use that space in a way that actually grows the business.

What’s one small tweak you could make to your weekly schedule that might have a big impact?

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.