Building Your Community With Integrity

Building Your Community With Integrity

Trust is the glue of life. Its the most essential ingredient in effective communication. Its the foundational principle that holds all relationships.

~ Stephen R. Covey

I’ve built several communities over the years. My online life began back in 2011 with the birth of a personal growth blog, with which I learned to share my most intimate personal stories and life lessons with the world. It catapulted me into the online world faster than I could say world wide web.

Several years later I went on to build a business as a Life Coach, which seemed to grow pretty fast, something, I now realise was down to the fact that I had, unwittingly, been growing an audience and a community around my blog for years. An audience that had grown to trust me because I hadn’t been using my content or my community as a ruse to sell and instead had been putting out content with the sole intention of sharing what I had learned in the hopes that it could help others. When the time eventually came to start offering my paid for services, my community, which had grown some by then, was open and willing to invest.

And so it has been over my entire career as a solopreneur. At the heart of everything I do is a deep desire to serve my community and in return they offer me their trust and a deeper and more meaningful relationship is formed.

I’ve never had a huge community because I tend not to put my attention on numbers and rather on the depth of connection. But what I have always had is a loyal and engaged community of people, many of whom have stayed with me for years. Women who have quite literally signed up for everything I have ever created, woman (and some men) who have been and continue to be my biggest cheerleaders.

Because none of this was intentional, I certainly had no strategy in place to cultivate trust and loyalty, I’ve had to do some thinking as to how this happened. I’ve come to see that there are a number of fundamental principles I naturally abide by, which I’d like to share with you.

1. Be of service

This is something that guides everything I do. Whenever I show up for my community, whether that’s in the creation of a newsletter, blog post, video or product, my intention is to serve. I hold in my heart the best interests of my community and try my best to deliver something that is truly impactful whether it’s for a free resource or a paid for offering.

2. Be Generous

Closely related to the former point, since being in business for myself, I’ve always believed in generosity. There are some who will tell you to hold your best work back for your premium clients but I call BS on that. Because of my spiritual beliefs, I know that a) nothing I create is truly mine and b) I can give freely because I’m always being looked after. It’s why I don’t copyright my content or use lengthy contracts with my clients. Because I trust. And when we trust our community they trust us. If you want to go deeper on the idea of generosity, I recommend a wonderful book called The Go-Giver by Bob Burg and John David Mann.

3. Be transparent

I’ll admit that when I started out on my entrepreneurial journey, I was clumsy about transitioning between serving and selling. There have been times which I’ve focused so heavily on serving that I went broke for a month or two and there have been times when I’ve swung so far the other way that I now cringe with regret to recall.

What I’ve learned through all of this is that transparency is the only way to sell. If we can show up in our community with honest intentions and be clear when we’re sharing something that has a price attached and when we’re sharing something for free, we build greater trust. So often these days, people use the promise of free content as a ruse to sell and I believe this is a sure fire way to erode trust.

4. Prioritize Connection (the meaningful sort)

I love my community. Having lived a nomadic lifestyle since leaving the UK in 2012 and now living in a small town in the mountains in Spain (where I don’t really speak the language), I don’t have a big in-person community. I have my family, who I adore but practically all of my dearest friends are scattered across the world. Because of this and because connection is everything, the community I have online has always been incredibly important to me. I’d much rather get on a call with one person for an hour than spend that hour writing comments on Facebook. That could be the introvert in me too, never a fan of small talk and always a lover of more meaningful conversations. Because of this, I have wonderfully deep relationships with so many of the members of my online community and I love it. It’s special and fulfilling for me and I think they might like it too!

5. Have Integrity

Integrity is my #1 value. Does that mean I never mess up, hell no? I’m in no way saying that I operate in full integrity all of the time, but in my business (and my personal life) what it tends to mean is that I can’t lie or deceive. Some might even say I’m too honest for my own good. In the context of my work and my community, an example of how this shows up is the fact that I will always put the person in front of me before the sale. Which has even meant turning people away who were ready and willing to invest in a coaching program with me but I didn’t think it was in their best interests to do so. Of course, I try to help them in other ways, but if I think it’s the wrong point in their business journey to invest in a pricey program, regardless of how much I could use the money, I just won’t let it happen. This really cultivates trust, because when your community knows that you prize their best interests over your own financial gain, it really means something.

What I think all of these principles have in common is that they cultivate a deeper trust and the bedrock of community is trust.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

The Art of Connection (An Interview)

The Art of Connection (An Interview)

I believe that fostering authentic, human connections with like-minded people is the fastest, easiest and most heart-centred way for you to build your business.”

[09:44] Shifting the focus away from the numbers and more on the relationship side of things: “I personally don’t think it’s healthy to get fixated on the numbers.”

[10:18] “What is coming through very strongly in the online marketing world at the moment is that relationship-based marketing and anything that is human focused, people focused is where people have the edge these days.”

[12:50] The importance of intention. 

[14:50] What we mean by connection: “I basically just want to have lovely conversations with amazing people where I share what I know.”

“The relationships that I help people to develop are mutually beneficial relationships with kindred spirits.”

[19:00] Advice for introverts: “Don’t think about connecting with lots of people and think about having deep, quality connections with a few people…you just connect with one person at a time and it feels good.”

[22:00] The practicalities of connecting with people: “I think the most important thing people can start doing is tuning in to that little ping you get in your brain when you see someone who you feel like: I really want to get to know this person.”

“It’s not about connecting with as many people as possible, but you do have to do a little bit of detective work while you are getting that kindred spirit radar honed.”

[27:00] What do I say when I reach out to someone I don’t know?

[30:30] Why you should send out a ton of messages.

[33:00] How to channel your inner Labrador.

[36:00] What else should I be doing on top of connecting to grow my business?

“Everything I do to market my business comes down to having a conversation with somebody. Especially if you are just starting out, it’s the only thing you need to worry about.”

If you would prefer to listen to this interview rather than watch the video you can do so over on Soundcloud by clicking below. 

Resources mentioned:

  • To sign up for Eli’s Sunday Letters head here.
  • To watch John P. Morgan’s wonderful video about connection head here.

Want to know more about Eli:

Eli Trier lives in the wonderful city of Copenhagen, Denmark and is a community builder for Quiet Revolutionaries. She helps introverts with big dreams to get connected and build thriving, engaged communities around their businesses, so that they can make a massive impact, find their dream clients, and make their corner of the world a better place.

A long-time business owner, Eli knows first-hand the power of human connection to build a business, and her unique approach got her featured in The FT Guide to Business Networking. She specialises in creating powerful, strategic online community projects and loves every minute of her work (even the boring bits). When she’s not working you can find her curled up with a book, painting, or hanging out with her fiance Lars.



Find her online: 

  • Check out Eli’s website here.
  • Find Eli on Instagram here.

The Art of Connection

Eli’s class The Art of Connection was first released inside the Female Business Academy which is now closed. The only way to access this class now is to be a part of the Conscious Business Mastermind. To apply, head here.