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How to Better Navigate the Lows

How to Better Navigate the Lows

“The trick is to be grateful when your mood is high and graceful when it is low.”

~ Richard Carlson

I’m sure everyone has days or weeks when everything goes to plan. When you seem to jump out of bed in the morning and have a spring in your step and a can-do attitude. It is on days like this when nothing seems to get in your way and ticking things off your to-do list is as satisfying as it is commonplace.

I’m even more certain that there isn’t a person on this earth whose every day is like this. For whatever reason, these glorious runs of high-performance and super-positive productivity don’t last forever and are inevitably punctuated by their counterpart: the low, the downturn, the downswing or the rough patch – usually characterised by a lack of energy, an undercurrent of negativity and a general all-pervasive apathy.

I’ve often asked myself why this happens and I’ve come to believe that the lows (as well as the highs) are just the way of things – the natural ebb and flow of life. If this is the case, what, if anything, can we do about it? One of my fundamental beliefs in life is that we cannot control or change what happens to us, but we can control or change how we react to things and that is the principle that applies here for me.

Because feeling low is completely normal and unavoidable, what becomes important is not trying to eradicate the lows, but learning how to better navigate them when they occur. In this post I want to share with you the primary way I do that in my life and business.

Recognising the low

Our lows have a tendency to sneak up on us. One day, we simply get out of bed with more of a shuffle than a spring, we head to our office and sit down at our desk with our shoulders a little more slumped than usual and as we begin our working day, often without us even realising it, there is a low-level hum of negative thoughts running through our mind. If we don’t get wise to what’s happening, before long, our inner critic is on the rampage with thoughts like: This is hopeless, I’m never going to make this business work. I’m just not cut out for this. Who am I to help people anyway? I can’t even help myself! It doesn’t matter what I try, nothing seems to be working and so on and so forth.

Before we know it, we’re googling jobs or funny cat videos (or both) and our work for the day has gone out of the window. At times like this it’s essential that we recognise that we are having a bad day because when we don’t acknowledge what’s really going on, we start to believe the nonsense our inner critic is feeding us. It’s on days like this that I like to acknowledge that I’m having a bad day. It doesn’t necessarily make me feel better to do so but it does make me conscious of the fact that my thinking will be off and that I therefore can’t trust it. So when the barrage of negative thoughts begins, I can say to myself the line an old Coach of mine taught me: “I hear what you are saying but I thank God it’s not true.”

You see the negative thoughts and feelings can be there without influencing what we do. If I believe that it’s all useless and that what I’m doing doesn’t matter then I’m much more likely to throw the towel in and give up for the day but when I get what’s going on, I can adjust my expectations of what’s possible for the day, depending on my level of consciousness at any given time.

Another metaphor that really helps me with this comes from Transformational Coach and Author, Michael Neill, who refers to the glass elevator of consciousness (sometimes also referred to as the ladder of consciousness):

“As individuals we all experience life at different levels. It’s like being in a glass elevator – the world looks different depending on what floor we’re on. And the elevator of our personal consciousness goes up and down all day long. When our level changes, our view changes right along with it: the higher our level, the clearer our view.”

~ Michael Neill

I like to think of it this way, if our elevator has stopped on the ground floor, then our view is limited – perhaps we can only see the walls of the adjacent building and with no view of the horizon and little sunshine, it’s dark and our view is obscured. At this level, our awareness of what is possible is also limited and we may experience feelings of depression, sadness and stuckness.

As we raise a few levels we might be able to see the streets around us and more of our local neighbourhood. Here we have a higher perspective but still a very personal one and also somewhat limited. We see more possibility, but not all the possibility that exists.

Now imagine going high, high up in the elevator, where your view takes in more than the surrounding buildings and streets but also the surrounding cities and even higher still has you able to see the horizon off into the distance and the wider world around you. At these higher levels, you have access to much wisdom and you see the bigger picture of life.

You’re no longer stuck in personal or negative thinking and can see that there is a wider perspective available to you. Possibilities are limitless here.

When we find ourselves in a lower level of consciousness than we’d like to be, rather than worrying about how to get to a higher level, resting in the knowledge that whilst we’re at this lower level, we’ll have limited access to all of the information we need, is our doorway to wisdom.

Knowing where we are at any give moment is wisdom, in and of itself. It’s also important to note that no level is right or wrong. We can change our level of consciousness multiple times a day and doing so is a natural part of life. It’s important not to beat yourself up if you find yourself temporarily at a lower level. Simply by being aware and accepting where you are right now will see you moving in no time at all. What has people getting stuck on lower levels, is self-judgment and self-loathing for being there.

So this is what I like to remind myself of when I’m having a bad day. Knowing that when my mood drops all that has happened is a shift in my level of consciousness, really helps me not to get sucked into the drama of it all. These days I’m much better at patiently waiting for my elevator to move on up a level or two and it always does. When we can truly embrace the idea that “this too shall pass” we don’t hang out in the lows for quite as long, we don’t buy into our negative thinking or make regrettable decisions while we’re there. We just wait for our elevator to move again and get on with our day as best we can.

How about you? How do you navigate the bad days? I’d love to hear what works for you, so do let me know in the comments below. 

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Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

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Five ways to get more consistent in your business

Five ways to get more consistent in your business

“Consistency is the true foundation of trust. Either keep your promises or do not make them.” 

~ Roy T. Bennett

I’m pretty sure that you’ve already heard (several times probably) just how important consistency is in your business. Just how necessary it is to show up in people’s inboxes and news feeds on a regular and consistent basis. You may even be convinced of the arguments for consistency, but try as you might, you still struggle to achieve a consistent level of output in your work. I’m here to tell you that you’re not alone. This is the number one thing I see most business owners struggling with.

The majority of small businesses owners fail to show up consistently in their business whether that’s taking consistent actions aligned with the achievement of business goals or producing content on a regular basis (choosing instead to show up whenever they feel a flash of inspiration). This is all every well for a hobby but if you want to create a successful business that works and provides you with consistent income, you have to become consistent in how you show up for your business. In my experience there is a clear link between the consistency of your output and the consistency of your income.

It’s for this reason that in this post, I want to share five ways I’ve learned to get more consistent in business. But before we get to that, let’s just look at why consistency is so important. People buy from people they know, like and trust. When we operate with consistency, whether that’s in our content creation or our outreach efforts, it allows more people to know us and it allows the people who do know us to like and trust us more.

Put another way, when it comes to your audience, consistency equates to trustworthiness (doing what you said you would do) and reliability (allowing people to rely on you). If we consider the other side of this, when we show up inconsistently, our audience is much more likely to wonder if we are for real. If we can be trusted and if we are reliable enough to invest in. 

Understand your resistance to consistency 

This is a big one. As a Business Coach, I’ve seen first hand just how much resistance comes up when I bring up the topic of consistency to business owners and I get it, it often requires a greater commitment, more courage and a dedication to our work that we haven’t managed to muster previously.

Understanding why you feel resistance is crucial and might require that you reframe what being consistent means to you.

For example, perhaps currently you see it as something that threatens your creativity. If I force myself to write on a schedule, my words don’t flow and my work suffers. What if instead you saw consistent content creation as a way to master your craft and improve your work and your ability to focus (with the added benefit of deepening the relationship you have with your audience)? Perhaps you see it as a threat to your freedom. If I have to show up consistently I forfeit the freedom to do what I want on any given day. What if instead you saw consistency as a route to even greater freedom? Once a habit in formed, the effort required to do the work is far less. Suddenly writing a weekly newsletter feels simple and fun, rather than laborious and painstaking. 

Is there another way to look at consistency that doesn’t leave you feeling constricted and trapped?

Pick one thing to be super consistent with

Where many people fail here is trying to be consistent across the board in their business. They have a list of things that they are trying to be consistent in all at the same time. Newsletter writing, publishing blog posts, writing daily social media posts (across multiple channels!), recording weekly videos and, and, and…you get the idea!

My suggestion here, is that you take one thing, work at getting consistent at that one thing and once you have a pretty well established habit, move onto the next thing. Let me share how this plays out in my business. At the start of this year I set myself several content creation goals, including sending weekly newsletters and publishing weekly blog posts. I knew that, for me, getting into a consistent rhythm with both at the same time was going to be tricky given how busy I am so I decided to focus on one thing. My number one priority up until last month was to never miss sending out my weekly newsletter (so far so good!). Once I felt that this had become completely integrated into my weekly routine, I decided it was time to get consistent with my blog post writing, which led to my decision to do a 30-day challenge, in which I would write 30 posts in 30 days (in case you’re wondering this is post 19 of that 30). After this challenge, I know that writing one post a week will feel like a breeze! And once I achieve a level of consistency in that, I’ll move on to another of my priorities, consistent outreach.

The key is to focus. Pick one thing and work on getting consistent with that until it becomes part of your daily or weekly routine.

Publicly state your commitment 

I use this strategy often in my business and that is to publicly share my goals and commitments with colleagues, peers, clients and audience members, so that when I sit down at my desk and the resistance to do what I said I would inevitably arises, I remember just how many people I’ve shared my goal with and it encourages me to get over my niggly self doubts and get the job done.

This is precisely what I did with this content creation challenge and I can promise you, if there weren’t so many people aware of the challenge or involved in it, I’m fairly certain I would have missed a day or two by now. On the days it’s felt the hardest to write (today just so happens to be one of those days), I remember how many people I might inspire, help or reach if I follow through with my goal.

Put it on your calendar

At the beginning of every year, I get out my Business Planner and set my strategic priorities for my business. My two main priorities for 2019 are content creation and outreach. Both of these have recurring slots on my daily calendar. Every morning between 9-10.30am, I have content creation scheduled in my calendar. Most afternoons, between 5-6.30pm, I have a spot reserved for coaching/outreach, that is if I don’t have coaching calls book, that time is to be used to reach out and connect with people.

I recognised at the end of last year that if I wanted to take my business to the next level, I needed to get far more consistent at these two things and that’s why they each have a prominent, recurring slot on my calendar. I’d like you consider what the most important thing for you to get consistent at in your business is? Then ask yourself is that adequately reflected in your calendar?

Don’t break the chain  

Jerry Seinfeld, one of the most prolific comedy writers of our time, attributes his global success to the fact that he would write every day using a technique that has become known as the Don’t Break The Chain technique.

At the beginning of each year Seinfeld would hang a large year-at-a-glance calendar above his desk and for every day that he successfully sat down and wrote, he would mark that day on the calendar with a big red X. Before long he would have a chain of Xs and the goal would become to not break break the chain. I’ve found you don’t need to have a calendar for this. I know, for example, that I haven’t missed a weekly letter so far this year or a daily blog post this month, I don’t need to see a string of Xs to know that I don’t want to break that chain.

The truth is that consistency requires practice and patience. You need time for a habit to becomes so ingrained that it no longer requires so much effort from you. But I swear it gets easier. After my first week of blog posts, I couldn’t even begin to imagine how I could write another 23, the effort it had taken to write 7 felt gargantuan. Yet here I am at post 19, with a deep knowing that I’ll achieve my goal. Is it still hard work to write every day? Sure! But having done so for 19 days in a row, it’s also now feels normal, it’s a part of my every day.

So how about you, where in your business would it serve you and your clients/audience is you showed up more consistently? 

It doesn’t have to be content creation (although I would argue this should be a priority), it might be consistently reaching out to people, or consistently working on your business.  If you feel called to let me know what it is for you, just drop me a line in the comments below.

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

Once a week, in the form of an e-letter, I share the best of what I’m learning about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How to Minimize Overwhelm in Your Business

How to Minimize Overwhelm in Your Business

You can’t calm the storm, so stop trying. What you can do is calm yourself. The storm will pass.”

~ Timber Hawkeye

As first glance, feeling overwhelmed is at once the bane and the burden of being a solopreneur. With so much to deal with, learn and deliver, is it any wonder that we end up feeling overwhelmed? The cruel twist with overwhelm is that it is paralyzing and by its nature occurs when we need to be in action the most. With so much to handle, we become incapable of really handling anything and as a result our work really suffers.

It’s my belief that when we learn how to deal with overwhelm, everything changes for us as business owners and in this post I want to share with you one simple idea that changed my entire relationship to this destructive condition:

Overwhelm is a choice. 

I told you it was simple and yes you heard me right. If you are feeling overwhelmed in your business, I believe it’s because of choices you have made. When I first heard this idea, it blew my mind. Until that point I had always felt like overwhelm was a natural byproduct of having too much to do, but it’s not. How do I know that? Because I’ve met plenty of people who have more on their plate than I do who don’t feel overwhelmed and plenty with far less who do.

Now don’t get me wrong, I’m not saying that it’s as simple as deciding or choosing not to feel overwhelmed. There are absolutely conditions and circumstances that make feelings of overwhelm much more likely but what I am saying is we have a choice about whether we create or choose to stay in those conditions. Allow me to share a few examples.

On the mornings when I wake up and immediately reach for my phone, flicking through all of my social media notifications and outstanding emails I feel more overwhelmed than on the days that I stick to my usual routine of putting my phone to charge in my office overnight (thereby resisting the temptation to check it first thing) and on sitting down at my desk, keeping my internet browser closed until I’ve completed my most important work for the day. Do you see the choice here?

On the days where I have 10 tabs open in my internet browser and flick from task to task with wild abandon I feel more overwhelmed than when I write out what needs to get done today, block out time in my calendar to do those very things and close down everything on my computer that isn’t related to the task at hand. Do you see the choice here?

During those times when I endlessly ruminate on everything I need to get done this week, this month or even this year I feel more overwhelmed than when I ask myself what my top 3 priorities are for the day and then decide what my most important next step is to make headway on those priorities. Do you see the choice here?

Now I’m not saying that I always choose the path of least overwhelm, certainly not, but I’ve come to realise that I can choose to create or stay in the conditions for overwhelm OR I can change my conditions in favour of focus. Ultimately for me, what this means is that when I begin to feel overwhelmed, I know that somewhere along the line I have unwittingly created the conditions for those feelings to occur and that I have the capability to choose and create a different situation instead. Personally this has been liberating.

Now you maybe thinking: but Caroline there are times when I have more to do than I can handle. How am I supposed to avoid overwhelm then? I hear you, I face this often. The key is not in how busy you are or not. The key is how you think about your situation. Let me use a hypothetical to illustrate the point. Let’s say you have a 6 hour working day. No more as you have family and childcare duties to contend with outside of those hours (my reality often). In those 6 hours you need to publish a blog post (which usually takes you 2 hours or more), do 3 hours of client work and you have two 60 minute potential client calls, when another client messages you with an emergency. You’re already overbooked. There are already not enough hours in the day. Cue overwhelm.

Here again you still have a choice. You can either succumb to feeling overwhelmed by focusing on what feels impossible to achieve and stressing yourself out or you can get super focused and figure out what you can do and what needs to be moved or reprioritised. On days like this the first thing I do is open my notebook and write out what absolutely has to get done. Then I put timings next to each so that I know, not only when during the day I’ll do them and in what order, but also how long I have for each task. Then I go through the list taking each task in turn, using my timer to keep me on track. It works, these are always my most productive days.

The key to this is making a choice not to perpetuate feelings of overwhelm when they arise by focusing on all of things on our plate. When we do that we inevitably spiral into a sea of overwhelm which only further diminishes our ability to get sh*t done. Instead, I encourage you to remember that we always have a choice about where we place our attention. It takes practice to experience feeling overwhelmed and to make the choice not to get lost in those feelings, I am by no means saying this is easy to do, but what I do want you to take away from this post is that you have a choice.

So, next time you feel overwhelmed by feelings of work-related stress, instead of your usual response (whatever that is) ask yourself this question:

What am I doing in this moment to choose or create feeling overwhelmed and what could I do instead?

I promise that when practiced regularly, with time overwhelm will loosen its grip on you and you’ll develop your own strategies for knocking it on the head when it comes calling.

Is there anything you would add to this? Do you have any strategies for dealing with overwhelm? If so, I’d love to hear them so please do share in the comments below and if you have any questions for me, drop them in there too. 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How to Create Powerful Agreements with Your Clients

How to Create Powerful Agreements with Your Clients

“Blessed is he who expects nothing, for he shall never be disappointed.” 

~ Alexander Pope

If you offer 1:1 programs for your clients, you may have considered or been encouraged to have your clients sign a contract. It’s not uncommon for coaches, for example, to have their clients sign lengthy contracts before embarking on a program together. I do not and have never used a formal contract with a client.

What I do instead is create clear agreements that both myself and my client can truly get behind. What I’ve found is that agreements (unlike contracts) inspire and uplift, cultivate greater trust and respect and all in all, create the foundations for a more powerful relationship. It’s not uncommon for a new client to tell me that they love the agreement process and that it has left them feeling even more excited to begin our work together. I doubt the same can be said for most contracts.

The reason for this is that contracts are grounded in expectation whereas agreements are not. We live in a world of expectations. Often unspoken, our expectations of how others should behave or show up and their expectations of us lie at the heart of most disappointments and resentments within relationships. Think about the last time you felt disappointed about the way a friend or family member behaved, is it true that behind that disappointment you had an expectation that they would behave differently? An expectation that in many cases had never even been expressed. Sort of crazy right? This is not what we want with our clients. What we want with our clients is a set of clearly stated and openly discussed agreements that both parties can get behind.

Co-created agreements pave the way for shared understanding and conscious connection. They release us from expectations and in doing so free us from the inevitable resentments that might otherwise occur.

In this post, I’m going to share with you a powerful process for creating clear agreements with your 1:1 clients (hat tip to coach and author, Rich Litvin for heavily influencing this in my business). It’s important to note that you can apply the concept of agreements to any relationship, personal and professional but for the purpose of this post I’ll illustrate the model as I apply it to my 1:1 coaching relationships.

Once a client has signed up for a 1:1 coaching program with me, I schedule an agreements conversation. I don’t use one of our coaching sessions for this, it takes place before the coaching program even begins. Ahead of time, I’ll send over my business coaching welcome pack, which contains the agreements I’d like to put forth and I invite my new client to consider these and any others that they would like to have us make.

On that call we discuss why agreements are important and we take time to discuss what agreements we would like to make. I always suggest a number of agreements that feel important for creating a powerful container for the coaching relationship. Read on for four examples of agreements I put forward.

An agreement to show up with an open mind

I invite my clients to make an agreement to show up to the coaching relationship with an open mind, I ask them if they are willing to to embrace new possibilities. To show up ready to see things differently, to have their perspective and mindset changed. to leave what they believe to be true at the door. And I then I have them read the Empty Cup Parable: 

A wise old monk once lived in an ancient temple in Japan. One day the monk heard an impatient pounding on the temple door. He opened it and greeted a young student, who said, “I have studied with great and wise masters. I consider myself quite accomplished in Zen philosophy. However, just in case there is anything more I need to know, I have come to see if you can add knowledge.” “Very well,” said the wise old master. “Come and have tea with me, and we will discuss your studies.” The two seated themselves opposite each other, and the old monk prepared tea. When it was ready, the old monk began to pour the tea carefully into the visitor’s cup. When the cup was full, the old man continued pouring until the tea spilled over the side of the cup and onto the young man’s lap. The startled visitor jumped back and indignantly shouted, “Some wise master you are! You are a fool who does not even know when a cup is full.” The old man calmly replied, “Just like this cup, your mind is so full of ideas that there is no room for any more. Come to me with an empty-cup mind, and then you will learn something.”

An agreement to show up powerfully

Another agreement I like to make with my clients is around showing up powerfully. I explain that Coaching is a 200% relationship. Rather than us each give 50%, we both show up 100% and when that happens we have the most powerful relationship possible.

I discuss with my client what it means to show up powerfully and what the opposite looks like. I make it clear that when one of us gives less than our best the relationship suffers. I invite the client to take time to prepare for our sessions and in doing so bring all of their power to the call.

An agreement to show up with integrity

We also discuss integrity, what it means to follow through with what we said we’d do and how to clean up when we haven’t.

Nobody keeps their word all of the time and that’s okay, but I like to make an agreement with my clients about what will happen when one of us doesn’t. Usually when we fail to keep our word, we will apologise and/or offer up some excuse. What I prefer to agree is that rather than apologise, we take a good look at why we didn’t follow through and rather than make excuses, we look at the gap between what was said would happen and why it didn’t. This brings a real level of integrity to the relationship for both parties. 

An agreement to be authentic

This is where I invite clients to be willing to be completely honest about what is going on for them inside the coaching relationship and to speak up.

Often times, clients want to impress their coaches and so keep hidden anything they fear might have their coach think less of them. This is a really unhelpful dynamic, so an agreement to be honest and authentic allows for a coaching relationship that really has the power to transform.

Giving my client permission to openly speak his or her mind about anything that comes up during the coaching relationship is powerful.  

Hopefully this gives you a flavour of the kinds of agreements we cover. After each agreement discussed, I ask for my clients thoughts and suggestions. Are they happy to agree to what we talked about? Would they add anything else to it? After the ‘agreements’ part of the call, I share some logistical details with my client, my policies on things like lateness, handing in homework, between call communication etc. I have my policies but I discuss these with my client and check that they are happy to abide with them, no one has ever said no but if they did, we would discuss it until we could find an agreement that worked for both of us. Before we wrap up the call, I ensure that there is space for my client to put forward any agreements they feel weren’t covered that, they would like to have us make.

This session is recorded and at the end of the call, I ask my client to watch the session back and write up in their own words what we agreed to. This then becomes the document that contains the agreements of our coaching relationship. This document is a living, breathing document that we can return to any time we like, if we feel something needs adding or changing then we have the option to do that at any time during our work together. I always get incredible feedback from my clients about this process and, without doubt, it sets a tone for our relationship that is rooted in integrity, openness, honesty and trust. It cements the idea that the coaching relationship is a partnership that we are equally responsible for and to.

How about you? Do you have anything like this in place for your 1:1 relationships? Would you like to? If you want to know more about the full set of agreements I share, drop me a line at caroline@carolineleon.com and I’ll happily share my business coaching welcome pack with you. Are there any agreements that you would love to make with your future clients? Or agreements you wish you’d had with a coach or other professional you worked with? If so, drop them in the comments below, I’d love to hear from you. 

 

SIGN UP FOR MY SOULFUL STRATEGIES WEEKLY

 

Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How to Simplify Your Business

How to Simplify Your Business

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”

⁣⁣~ Hans Hofmann

I’ve always been a big believer in less is more, but when it comes to business building, it’s so easy to get sucked into a mindset of more, more, more. Combine that with the entrepreneurial tendency to have more ideas than hot meals and it’s no wonder that we sometimes get ourselves and our businesses in to a complicated mess.

In this post, I want to share with you some simple ways that you can simplify your business and as a result, feel more sane and less overwhelmed. But before you read on, I want you to take a moment now to ask yourself the following question:

How can I simplify my business?

Close your eyes, take a few deep breathes and really dedicate some space to lean into the question. What comes up? If you feel inclined to, you might take some time to journal on the following questions:

  • Which parts of my business could be simplified?
  • What specific actions could I take to simplify my business?
  • Considering the various areas of my business that would benefit from being simplified and the actions I have identified, what feel like my top three priorities?

“Simplicity is the ultimate sophistication.”

~ Leonardo da Vinci

If you are struggling to come up with ideas for how to simplify your business, don’t worry I’ve got you covered. Below you’ll find some of my best ideas:

  • Close down social media accounts that you are not active on. Having inactive accounts drains your mental energy and looks unprofessional.
  • Close down any Facebook Groups or pages that you are not regularly interacting in or providing content for, for the same reasons as above.
  • Simplify your offerings. Are your products and services simple to access or do they feel complicated and convoluted?
  • Consider “retiring” any offerings that are not bringing in any or little revenue. (You may choose to look at these again later in the week).
  • Do you have a complicated sales process or system for people to buy your products? Consider ways you can simplify.
  • How many inboxes are you managing? Do you need that many or can you afford to lose one or two?
  • How many duplicate or completely unresponsive subscribers do you have? Is it time to de-dupe and/or unsubscribe a few peeps? Depending on your provider you might be paying for subscribers who stopped opening your emails a year ago! Now is the time to let them go.
  • Are there parts of your business message that you could simplify? Does your mission statement roll off the tongue and get greeted with nods of understanding or do you always have to explain it? How can you simplify it?
  • Is your niche complicated? Are you trying to be too many things for too many people? Can you narrow it down in the name of simplicity?
  • Are your sales pages or service pages on your websites simple to understand or would they benefit from simplification?
  • Have you ended up with more than one website like I have? Are they all necessary? Could you simplify?
  • Are you paying for domain names you’ll never in all likelihood use? Let them go, believe me, I’ve been there and it’s freeing.
  • Is your website navigation a mess? Do you have more menu items than can fit on a screen? I’ll say it again. Simplify.

Hopefully that gives you enough ideas to get started, once you’ve taken some time to journal and make notes, I want to leave you with one question.

What ONE thing will I do this week, or this month, to simplify my business?

It can take time to simplify and when we’re already feeling overwhelmed and busy, it feels easier to just plod on as we are but this is a classic case of short term pain for long term gain. Take some time out of working in your business to work on your business and you’ll feel the benefits, I assure you.

Where in your business could you use some simplification? Are there things you’d like to simplify but it’s a case of easier said than done? Share with us in the comments below, I really would love to hear from you. (This post was adapted from a free 5-day Challenge I ran last year called Spring Clean Your Business. I’ll be running it again in early June so make sure you are subscribed or a member of the Collective (button below) to be sure to get the details of when I run it again). 

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