What I Learned From Writing 30 Blog Posts in 30 Days

What I Learned From Writing 30 Blog Posts in 30 Days

“By dedicating yourself to a content rhythm, you’ll develop a consistent level of creativity and energy that flows into everything else in your business.”

~ George Kao

I’ve got to be honest with you. There were times over the last month when I felt like this day would never come but here I am on day 30 of my #contentcreationapril challenge in which I committed to writing 30 blog posts in 30 days. And this is my 30th post.

I won’t lie. It has been intense. There were days when I was still fiddling with my post at 10 o’ clock at night. There were weekends when I was in my office working on my post to distant sounds of my son and husband laughing and playing or when the house was completely silent because they were out in the sunshine while I was home working on my post. But, for me, the effort expended and the hours spent on this challenge, has been totally worth it.

At the beginning of 2019, as part of my business plan, I set the goal that I would publish 52 blog posts in 2019, one a week. But by the end of March, I had only written 5 posts. Eight posts shy of where I should have been at that point. Now after my 30 day challenge, I only have to write 17 more posts over the course of the next 8 months to hit my initial goal of 52.

I can tell you that after writing 30 posts in 30 days that feels very achievable. But I’m actually readjusting my initial 52 posts in 52 weeks goal and now would like to recommit to one blog post a week for the rest of the year, which will leave my blog in a very healthy state come the end of 2019.

In this post I would like to share with you the what I learned as a result of this challenge as well as links to the 30 posts I published.

Writing every day is in some ways easier than writing once a week

Before this challenge I was struggling to write a post a week. Despite countless ideas for blog posts, I just couldn’t get into the habit of writing a post every week. I now know that I had made my blog post writing into a bigger thing than it needed to be. Before the challenge, each post had to have two images, including a nicely designed blog post image and on top of those, a nicely designed pin for Pinterest, which took time, so much so, that often the task of publishing a post could take days and inevitably, I found myself too busy to do it. Writing every day meant that I had to let go of my perfectionism.

“You can always edit a bad page. You can’t edit a blank page.” ~ Jodie Picoult

I still wanted every post to have an image and a quote (which I know some days I wasted time on) but I was open to writing shorter posts and publishing posts that in my mind needed more work. Plus writing every day for 30 days meant it became a habit, I knew each day I got up that by the time I went to bed, I had to have produced a blog post. Doing this day in and day out did eventually get easier.

Sometimes you have to abandon a draft and start something else

There were days when I would be working on a piece when try as I might, I just couldn’t finish the damn thing. I learned pretty quickly that on days like this, my best approach was to save what I had written so far as a draft and to start another post. Just a switch in topic often made all the difference. Also, I found that going back to a half written draft on another day, was often much easier to complete than it had been previously.

In my drafts folder in WordPress, I usually had around 8 or 9 started drafts so that each day when I sat down to write I wasn’t starting with a blank page, Some posts, were finally published after being worked on over a number of different days. For me, the only rule was that I must be writing, so when I got stuck with one piece, rather than waste too much time, I just opened another.

It works better to think of the post topic ahead of time

In the early days of the challenge, I was much better at getting my post for the day written and published in the morning and then spending some time in the afternoon thinking about, and even starting, my post for the following day. As the challenge progressed, this became more and more difficult, which meant when I sat down to write each day, I’d often have a hard time choosing which post to write or work on. The benefit of writing a weekly post is that I can decide the topic a few days ahead of publish day and have my subconscious mind working on it, in the interim. That way when I come to write it, I’m not starting cold.

Setting a time limit and using a timer really helps

I didn’t do this every day but on the days that I did, I was always amazed by how much quicker I got my post finished. On the days I didn’t set a limit, I could spend hours going back and forth with my post, starting first thing and not publishing till right before bed. But on the days, I decided (often out of necessity) that I could only spend 90 minutes from start to finish, that’s how long it took. I use a Miracle TimeCube Timer and would set it for 60 minutes aiming to get a complete first draft done, then take a short break and reset it for 30 minutes, during which time I would proofread and edit.

I’ve come to learn over the years that we take as long as we give ourselves to finish a task so if we don’t want it to drag on longer than it needs to, then setting a clear deadline and enforcing that with a timer really does help.

It’s okay to repurpose content

Something I’ve wanted to get better at this year is repurposing content I have already written. I’ve created countless long form newsletters, resources and workbooks for my audience and I knew that I was missing a trick by not repurposing content that had already been created.

During the challenge, I did use some of my previously created content as the basis for my blog posts. I realise now that when we’ve spent a lot of time working on a piece and then we publish it, it’s all too easy to forget about it and move onto something else. But with such small numbers of people seeing our content when we share through social media and via email, it’s super important to repurpose and share again if you want to make the most of the content you create.

It’s important to flesh out ideas a little when recording them

I have a master list of content ideas, with many, many ideas for blog posts, I add it to often and have been for years so you can imagine that’s pretty big list. However, when I reviewed this list, which I did often, I found that many of the ideas were cryptic, with the passing of time I had forgotten the detail behind the idea and so felt no connection to it or could see no way of turning what I had noted on my list into a full blog post. Other ideas, however, where I’d fleshed out the thinking a bit and made a few notes on what I thought the post could include were a godsend. My learning here is to be mindful of how I record ideas for future content and to take at least 5 minutes to flesh out the idea with some notes.

Sharing the content is as important as writing it

Because of the time it took me to create 30 blog posts in 30 days, I haven’t shared the content as widely as I know I could have. Whilst I shared a link to every post in my weekly newsletter and inside my free Facebook group, I didn’t share each post across all of my social media channels. Now whilst I know this challenge meant I was more pushed for time, I have also been guilty in the past of not sharing my content as widely as I could. Seeing the increase in stats across the board (website traffic, Subscribers, Facebook engagement and likes to my page just from my limited sharing, makes me realise how much greater my reach and visibility would be if I took the time to share my individual posts across all of my social media channels and then share again at a later date.

Inspiration comes when you show up to write

I already knew this one, but doing this challenge just proved it ten-fold for me. So much so that I wrote a whole post about it. If I had tried to complete this challenge by writing only when I felt inspired to write, I probably would have finished less than 3 posts. Instead, I showed up willing to write and trusting that as my hands typed, the inspiration would follow. Some days, it definitely felt harder than others, but the bottom line is that because I made a commitment to show up every day and followed through on that the words came.

30 posts in 30 days

Here is a list and links to all 30 posts I wrote in April:

  1. Why You Struggle to Create Content Consistently and What to Do About It
  2. The Importance of Having a Strong Point of View
  3. Why It’s Sometimes Necessary to Break the Rules
  4. 4 Ways to Turn Pro in Your Business
  5. Conscious Business – What It Is and Why It Matters
  6. Four Marketing ‘Tactics’ That Erode Trust
  7. How Easy Is It for Your Ideal Clients to Find You
  8. 3 Books That Have Influenced My Creativity
  9. An Essential Mindset Shift For Entrepreneurs
  10. The Secret to Easeful Productivity
  11. How to Stay Accountable as a Solopreneur
  12. What Are You Prepared to Endure?
  13. Are These Two Things Aligned in Your Business?
  14. Authentic Outreach: What It Is and Why It’s Important
  15. How to Simplify Your Business
  16. How to Create Powerful Agreements with Your Clients
  17. How to Minimize Overwhelm in Your Business
  18. How to Consciously Create Your Business Tribe
  19. Five ways to get more consistent in your business
  20. How to Better Navigate the Lows
  21. Everything I Use to Run My Business
  22. A Simple Tool for Content Creation
  23. A Conscious Approach to Client Creation
  24. How to Know If You’ve Stopped Being Authentic in Your Business
  25. Why Freedom is Overrated
  26. Getting Clear on Your Sales Strategy
  27. How to Stop Tying Your Self Worth to Your Work
  28. Why You Shouldn’t Wait for Inspiration to Strike
  29. How I Structure My Working Day
  30. What I Learned From Writing 30 Blog Posts in 30 Days

Of all the things I’ve learned this month, the greatest lesson has to be that when I show up consistently with my content, I get more engagement with my business. More traffic, more subscribers, more likes, more requests to join my group, more enquiries about working with me. Across the board, I’ve seen a spike in engagement this month, which has been wonderful and very welcomed. If there was any doubt before how viable a strategy consistent content creation is for business growth, there certainly isn’t now.

How about you? Did you take part in the challenge? If so share with us what you learned from doing so and how you will carry that learning forward in your business.




Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How I Structure My Working Day

How I Structure My Working Day

“A plan is what, a schedule is when. It takes both a plan and a schedule to get things done.⁣⁣

~ Peter Turla

At the end of last year, the call to simplify my business was loud and clear and I knew that if I wanted to see a boost in business growth at the same time as being able to spend less time in front of my computer, things would have to change. After working too hard in 2018 and suffering the consequences, a top priority for me in 2019 has been to master the art of getting more done in less time. In this post, I want to share with you the process I went through to find a daily schedule that not only works for me on a personal level but that allows me to manage a pretty busy workload. 

Identify key areas of work

The first step I took was to get down on paper, those key areas of work in my business that I need to work on on a daily/weekly basis. For me these were:

  • My Female Business Academy (Live calls, Office hours, Creating Classes)
  • 1-2-1 Coaching Clients (Sessions and between-session work)
  • Other client/project work
  • Audience Outreach
  • Content Creation (blogs, social media, web copy, newsletters)
  • Answering emails
  • Professional development

Identify key areas of life

Because this exercise was for me a way to manage my time better so that I can ensure that I get adequate time to do things during the day other than work, it was important for me to make a similar list for my life (during the working week). For me these were:

  • Exercise
  • Breaks / Rest
  • Time off
  • Time to make art / other creative endeavours / read
  • Spend more time with my husband and son

Plan it in

With these lists written I was better able to see how I needed to split the time I had available to me and allocate slots on my weekly calendar. It felt like the ultimate puzzle but I got there in the end. Once I had it figured out on paper, I created this weekly schedule (click the link to see exactly how I’ve fit all of the above into my schedule).

Once I had that down, I headed to my online calendar and recreated the schedule there (making sure to leave certain slots free so that people can book them via Calendly).

In order that I could squeeze everything I need to do into less time, I had to think long and hard about which things I needed to let go of. I did this by identifying those activities that have the greatest impact on my audience and clients and those that bring in the greatest revenue and then let go of all the rest.

You’ll see that the areas that have the lion’s share of time are: Content Creation and Client Work and Coaching/Outreach. Content creation and outreach form the basis of my entire business growth strategy for 2019 and client work is the necessary time needed to serve the clients I have.

I’m fully aware that for some people seeing this level of scheduling in their calendar might fill them with dread but to those people I say this:

If you don’t get organised, you risk wasting precious time and resources on things that don’t matter.

And what a crying shame that would be because life really is too short. By scheduling my days and weeks in this way, I’ve been able to allocate, not only, adequate time for my business priorities, but I’ve also managed to find plenty of time during my working day for ME, my family and my personal fulfilment above and beyond the fulfilment I get from my work.

What I love most about my schedule is that of the 11 hours between the start and end of my working day, exactly 50% of those have been allocated to working and the other 50% to resting and living. Finding this kind of balance, was exactly what I was hoping for when I began the process of crafting a schedule for my week and I didn’t plan for it to be such an even split, it just happened to turn out this way when I set about scheduling in both my life and business priorities.

So now how about you? Would you benefit from identifying your priorities and and then scheduling those in? What can you let go of that will have the time you do spend on your business bring the greatest rewards? 



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Why You Shouldn’t Wait for Inspiration to Strike

Why You Shouldn’t Wait for Inspiration to Strike

“Action isn’t just the effect of motivation, but also the cause of it.”

~ Mark Manson

As a Business Coach then, it’s no surprise that I advocate content creation as a strategy for business growth, to most of the people I coach. Without hesitation, the most common response I get is something along the lines of, oh yeah but I can’t write on demand or I can only write when inspiration strikes. This post seeks to demonstrate why waiting for inspiration to strike before you begin a creative endeavour is the result of flawed thinking

Because, here’s the thing, inspiration is most likely to show up if and when we get our butts in our chair and get down to work. Whether it’s creating a masterpiece or just churning out your latest blog post, taking steps to begin is our best guarantee of the muse showing up to guide us.

I’ve known this to be true in my own life. Currently, as I write this I’m on day 28 of a 30 blog posts in 30 days challenge and you can trust me when I tell you that I didn’t feel inspired to write my daily blog post on most of these past 28 days. So many people have asked me how I’ve managed it, while at the same time telling me that they simply wouldn’t be able to do it. My answer is simple. I have on each of these 28 days sat down at my computer and started to write. Some days, I’ve had to drag the words out of me, some days they’ve flowed with ease but the one thing that has happened, without fail, is that the words have come.

Many of our world’s greatest creators have argued the point that in order to create, rather than wait for inspiration to strike, we must show up and sit down to do the work and the rest will follow.

Steven Pressfield, author of Turning Pro and The War of Art says:

“…she (the artist, the writer) doesn’t wait for inspiration, she acts in the anticipation of its apparition.”

What I love about this quote is that it implies a level of trust. When I first announced my content creation challenge, several people confided that they were worried they would run out of ideas and things to say. Allow me to take a moment now to tell you now that this is impossible. To fear running out of ideas is to imply that inspiration is a finite resources. Inspiration is, for sure, a mysterious thing. If we don’t get intimate with our muse, it can be forgivable to think that she might flake out on us, that there might be times when she leaves us hanging. But if you’ve ever leaned deep into your relationship with inspiration (aka your muse), you’ll know that if you play your part (butt in chair) she has indeed always got your back.

Novelist Isabel Allende was famously quotes as saying:

“Show up, show up, show up, and after a while the muse shows up, too.”

Liz Gilbert also speaks to this idea in her wonderful book, Big Magic when she writes:

“It’s a relationship, it’s a conversation, and all [the muse] wants is to be treated with respect and dignity — and it will return ten thousand times over.”

You don’t need to be a novelist or a famous artist to develop a relationship with your muse. You don’t need to be working on a masterpiece for her to show up, but you do have to be working on something.

In researching inspiration, I came across two definitions:

  1. The process of being mentally stimulated to do or feel something, esp. to do something creative.
  2. A divine influence or action on a person believed to qualify him or her to receive and communicate sacred revelation.

I thought it interesting that one definition talks of process and another of divinity. I liked this. I’m somewhat of a process person, I like the idea that I can follow a process that will churn out a healthy dollop of inspiration at the end of it, but an even bigger part of me likes the idea that inspiration comes from a place we cannot see, from something far bigger than us. That way, it’s not on me to come up with the ideas for my creations, I can tap into an infinite source of divine guidance whenever I show willing and, when necessary, a touch of patience.

I’m not saying that there aren’t hard days, when it feels like inspiration has packed her bags and left for good, but I’ve been writing and creating for too many years now to fall for that one. So the next time you tell yourself you can’t be creative unless inspiration strikes, just know that she’s watching you and waiting for you to make the first move.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

How to Stop Tying Your Self Worth to Your Work

How to Stop Tying Your Self Worth to Your Work

“No one can make you feel inferior without your consent.”

~ Eleanor Roosevelt

In this post, I want to talk about fear. In particular some common fears we have around the value or worth of our work, which often stems from us tying our self-worth to our work.

Last year, a member of my Female Business Academy posed this question to the group.

I recently started accepting invitations to deliver group workshops (something I used to turn down because of a fear of public speaking) and a part of me realises that I still have a fear of someone criticising my work and saying that I am not adding value. I know that a part of me fears rejection because if people think I’m not adding value, then it may be a reflection of my worth. I know this is a belief that I shouldn’t have but it always seems to crop up when I am doing things like creating my own workshops. My worry is that if no one turns up, it’s a sign that people don’t think my work is of value. So my question is: how do I stop tying my work to my self-worth?

It’s such an important and universally relevant question that I asked her if she minded me sharing it and my response. Here is what I said.

Every single one of us to some extent worries that what we have to share won’t be seen as valuable

This is a fear that SO many of us can relate to, in fact I’d dare to say all of us can relate to. One of my favourite stories is where Oprah shares how after every single interview she has ever conducted, the person in the chair opposite her, regardless of their position or status in life, leans in and asks something along the lines of “was that okay?” What this tells me is that we all worry that what we have to say or share with the world might not be good enough, important enough or valuable enough, whether you are the President of the United States or Beyonce! (To see Oprah telling this story, head here to watch a 2 minute video.)

If we all have this fear then it’s not something we need to feel bad about.

If we have all had this fear at one time or another, then it seems futile to try to fight against it. To me, fears about our value and worth are simply part of being human and rather than be something we rail against can instead, with a simple reframe, become a positive driving force. Consider the difference between these two questions:

1. What if nobody thinks my work is valuable?

2. What steps could I take to make my work as valuable as it can be?

It’s quite clear to see which of these evokes a negative response and which evokes a positive one. When we see our desire to be of value as a positive and engage our brain in finding ways to be of value rather than worry about the fact that we might not be, we find ourselves in a completely different position. Of course I should point out here, that your value as a precious human being is a given whether your work is seen as valuable or not, but hearing this and even knowing it to be true is rarely enough to free ourselves from the fear.

As well as this useful reframe, it’s also important to note that when we make ourselves wrong for having a fear, (“I know this is a belief that I shouldn’t have“) we pile onto ourselves another layer of crap that simply serves to make us feel worse and just in case it isn’t obvious, feeling bad about ourselves is not conducive to producing our best work.

We don’t need to eradicate fear to defeat fear

With the above in mind, rather than being in resistance to our fears, accepting them begins to make more sense. We often believe that in order to move forward and deliver our best work, we must eradicate our fears around value and worth, but that’s simply not true nor is it realistic. Instead, we can do what Pema Chodron advises in her beautiful book, When Things Fall Apart:

How to Defeat Fear

Once there was a young warrior. Her teacher told her that she had to do battle with fear. She didn’t want to do that. It seemed too aggressive; it was scary; it seemed unfriendly. But the teacher said she had to do it and gave instructions for the battle.

The day arrived. The student warrior stood on one side, and fear stood on the other. The warrior was feeling very small, and fear was looking big and wrathful. The young warrior roused herself and went toward fear, prostrated three times, and asked, “May I have permission to go into battle with you?”

Fear said, “Thank you for showing me so much respect that you ask permission.”

Then the young warrior said, “How can I defeat you?”

Fear replied, “My weapons are that I talk fast, and I get very close to your face. Then you get completely unnerved, and you do whatever I say. If you don’t do what I tell you, I have no power. You can listen to me, and you can have respect for me. You can even be convinced by me. But if you don’t do what I say, I have no power.”

In that way, the student warrior learned how to defeat fear.

When we fail to do what fear tells us we defeat fear.

What a liberating idea.

This is similar to what Liz Gilbert shares in her amazing book Big Magic, when she invites fear along on all of her road trips but doesn’t let him drive, read the map or change the radio. To watch a short 5-minute video I made of myself reading this segment of her book click here or the image below.

So in summary, what do you do when fears come up about the value of your work that feel tied to your self worth? Accept the fear, don’t beat yourself up for having the fear and whatever you do, don’t do what fear says and in doing so, you loosen fears grip on you.



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.

Getting Clear on Your Sales Strategy

Getting Clear on Your Sales Strategy

“Communication is merely an exchange of information, but connection is an exchange of our humanity.”

~ Sean Stephenson


I share lots of different strategies in my blog posts and weekly letters but in this post I want to focus in on getting clear on and really defining your sales strategy, which is, if you think about it, one of the most important business strategies you’ll ever implement. Because without sales there is no business.

So before we dive in, take a moment and feel into your answer to this question:

What is your sales strategy?

Take a moment. Really think about it. What strategy do you employ in your business to get a steady flow of sales?

If this question sees you umming and ahhing then I encourage you to read on.

First of all, there is no shame in not having a clear answer to this question and if you do, I applaud you and would love you to head to the comments now and share your strategy with us. But for those of you that don’t have a crystal clear answer at hand. I get it. With so much competing advice out there on the internet about how to build and grow a successful business, what I see most often is this.

Overwhelmed business owners trying to do all of the things and wondering why nothing is working.

Trying to blog, do newsletters, sales funnels, welcome sequences, Instagram stories, Facebook advertising, free challenges, webinars, podcasts, free sessions, freebie opt-ins, networking and, and, and!

The problem with this is that when we fail to go deep on any one strategy, we fail to achieve mastery and we therefore don’t see the results we’re hoping for. My recommendation for you here is to spend some time seriously contemplating what your sales strategy could be. What strategy you’ll invest your time, energy and focused attention on, consistently.

Your final sales strategy might be a combination of steps but it must be a departure from your current habit of throwing things at the wall in the hope that something will stick. It’s also advisable that you choose something that you feel you can commit to over the long haul. Strategies only work if a) they are sound (i.e. fit for purpose) and b) we apply them consistently over time. 

I can’t tell you how many times someone has said, in response to a suggested strategy, “oh yeah I tried that and it didn’t work” and on further investigation, it becomes clear that “tried” meant did it two or three times. It takes time to see results, it’s important that you give adequate time and effort to whatever strategy you choose before jumping on to the next new shiny thing.

What makes a good sales strategy?

A good sales strategy has the following components:

  • It should cultivate meaningful connection with your right-fit people.
  • It should contain systems or processes that effectively filter out those people who aren’t a fit.
  • It must regularly and consistently expose you to new people who fit your ideal client profile.
  • It has to have you make a connection with those new people and then take them on a journey to better know, like and trust you.
  • It has to support those people to make an empowered (rather than manipulated) decision about whether to buy from you or not. 
  • It has to be something that you can do consistently that can therefore produce consistent results.
  • It should be clear and relatively simple to execute.
  • It should feel good to your soul.

One of the best ways to get an insight into the most effective sales strategy for you is to analyse how you’ve made sales in the past. When we can get clear on that and then refine what we know has worked for us in the past to make it replicable and consistent, we’re that much closer to finding a strategy we can rely on.

The problem I see with much of the advice about sales strategy on the Internet is that it feels manipulative and contrived and leaves little room for cultivating meaningful connection and deepening relationships with our audience. We’re encouraged to set up complicated and automated sales funnels that automates our audience through a series of steps that ultimately seeks to convince them to buy from us at the end (often called the squeeze!). Whether it’s in their best interest to or not.

I don’t advocate this. I advocate sales strategies that are rooted in integrity and that cultivate true connection and serve our people powerfully whether they choose to buy from us or not. I fully support putting the person before the sale.

An example of a conscious sales strategy 

In a nutshell my current sales strategy is: to connect with more of my right-fit people and then serve them so powerfully that they want to go deeper with me.

What this looks like on a more practical level is as follows:

  1. Create meaningful and consistent content that expresses my business point of view and shares a more conscious approach to business growth.
  2. Share that content widely and frequently. (I’m currently doing, and highly recommend, this course to learn how to increase my reach even further).
  3. Connect with the people who engage with that content (my right-fit people) and looks for ways to serve and be of value to those people. AND also practice authentic outreach.
  4. Where appropriate and/or once a deeper relationship has been established, invite people to have a complimentary coaching session with me.
  5. On those sessions, do everything I can to serve the person in front of me powerfully.

Then one of two things will happen.

  1. They will ask me what it looks like to work with me, in which case I will set up a separate call to discuss that (I make sure not to squeeze that conversation into the last 5 minutes of a coaching call) or
  2. They won’t ask me. If the latter happens and I didn’t feel a connection, I’ll wish them all the best and end the call. But if I know that the coaching had an impact and they benefited from the call (they will tell me if it did), then I might ask them to leave a testimonial on my Facebook page or I might ask them if they know someone who might benefit from having a similar call or if I feel exited to, I might offer them a second complimentary session.

I can’t tell you how many people have hired me months or years after a receiving one or more complimentary coaching sessions from me. Whichever way it goes, I always make sure that I keep in touch with the people who I felt a connection with, sometimes they become friends, sometimes they become collaborators, sometimes they refer clients to me and sometimes they become clients. Whatever type of connection is made, I do my best to deepen it over time. 

And essentially that’s it. I don’t have anything more complicated than that, I make connections, I try to serve powerfully and I trust that if we’re a fit then we’ll work together, maybe not right away but at some point. I should add that I do also make sure that I remind myself to regularly let my audience know what my offerings are. Scheduling my content helps with this because I can make sure for every 8-9 pieces of free content I put out, I can share something about a paid offering. Nothing pushy or salesy, just a transparent and authentic post about how people can go deeper with me. 

If you are keen to create your own sales strategy with a view to achieving a steady and consistent flow of new business in a way that feels good to the soul and you want to go deeper with me on the topic, simply drop me a line at caroline@carolineleon.com and I’ll do what I can to support you. 



Once a week, in the form of an e-letter, I share the best of what I know about building a business with integrity for conscious business owners.

The intention behind these letters is to be a voice for integrity within your (undoubtedly) cluttered inbox. To be the one email you can count on to contain strategic and soulful advice for building a business without selling your soul.

If you want to receive the Soulful Strategies Weekly, simply share with me your name and email address below and you’ll start recieving emails right away.